GMC opens new chapter in ME with ‘Like A Pro’ drive

Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales.
Updated 10 November 2017
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GMC opens new chapter in ME with ‘Like A Pro’ drive

General Motors Co. (GMC), the major global truck and SUV manufacturer, has announced the launch of “Like A Pro,” a campaign evolving its “We Are Professional Grade” positioning.
The campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.
Sajed Sbeih, head of brand for GMC Middle East, said: “Our campaign is about doing the ordinary in an extraordinary and professional way. We have long recognized that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart. This is why ‘Like a Pro’ encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences.”
The campaign content will feature GMC Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also boasts the all-new GMC Terrain, which joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup.
Built on the philosophy of “We are Professional Grade,” GMC has manufactured pickups since 1902. With a rich heritage in the Middle East and an impressive 115 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.
The GMC portfolio in the Middle East features the Terrain SUV, Acadia Crossover, and Sierra half-ton pickup, Yukon, and Yukon XL full-sized SUVs. All models are available in the premium Denali trim. GMC also offers customers a high-level aftersales service experience. For more information, visit www.gmcarabia.com.


A summer to remember with Jumeirah

Updated 17 July 2018
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A summer to remember with Jumeirah

Jumeirah Hotels has created a list of 90 different ways one can have fun over the summer months with friends and family at its hotels. From the beach, to the city, to the creek — or even a drive or plane journey away, there is something for everybody.
With six different categories to dip into, guests can enjoy a whole host of day or nighttime activities, as well as staycations or long-term stays within the family, dining, shopping, exploring, recharge and indulge categories — all available for guests to scroll through on www.jumeirah.com/90ways

Staycations at Jumeirah city hotels
l Jumeirah Emirates Towers and Jumeirah Creekside Hotel are offering a UAE Residents’ rate from 315 dirham ($85). The perfect destinations to explore the Museum of the Future site, Downtown Dubai, Burj Khalifa, Bur Dubai and Deira.
l Zabeel House Al-Seef and Zabeel House MINI hotels are perfect for those looking for heritage and culture. Venture into the new area surrounding the Creek and the friendly team will lend you a bike to explore the eclectic neighborhood.

Food
l Foodies can tackle the huge variety of different meat cuts with a masterclass hosted by the Master Butcher at The Rib Room, Jumeirah Emirates Towers complete with a three course lunch for just 325 dirham per person.
l Experience dining re-imagined with a five-course menu to be enjoyed from the heights of Jumeirah Emirates Towers’ famed glass elevators with panoramic views.
l Learn to cook the perfect Spanish paella at Al-Hambra, Jumeirah Al-Qasr for 180 dirham per person.
l Kids eat for free at any of the Madinat Jumeirah all day-dining outlets of Hanaaya, Arboretum or The Palmery.

Day and nighttime fun

l Surprise a loved one by creating a personalized fragrance for 40 dirham at Souk Madinat Jumeirah, or host a party at Sinbad Kids Club at Jumeirah Zabeel Saray for 100 dirham per child.
l While the little ones enjoy that, the adults can enjoy beach and pool access, and the choice of either lunch or dinner at Lalezar followed by the legendary Turkish Hammam in Jumeirah Zabeel Saray.
l Burj Al-Arab Jumeirah invites guests to breeze through a hot summer day from a cooled pool cabana at The Terrace, sipping on unlimited signature mocktails, followed by a refreshing cold seafood platter from Scape Restaurant and Lounge. Or enjoy a romantic Moonlight Swim complete with your own pool adorned with rose petals and massage from 7,321 dirham per couple.