GMC opens new chapter in ME with ‘Like A Pro’ drive

Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales.
Updated 10 November 2017
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GMC opens new chapter in ME with ‘Like A Pro’ drive

General Motors Co. (GMC), the major global truck and SUV manufacturer, has announced the launch of “Like A Pro,” a campaign evolving its “We Are Professional Grade” positioning.
The campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.
Sajed Sbeih, head of brand for GMC Middle East, said: “Our campaign is about doing the ordinary in an extraordinary and professional way. We have long recognized that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart. This is why ‘Like a Pro’ encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences.”
The campaign content will feature GMC Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also boasts the all-new GMC Terrain, which joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup.
Built on the philosophy of “We are Professional Grade,” GMC has manufactured pickups since 1902. With a rich heritage in the Middle East and an impressive 115 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.
The GMC portfolio in the Middle East features the Terrain SUV, Acadia Crossover, and Sierra half-ton pickup, Yukon, and Yukon XL full-sized SUVs. All models are available in the premium Denali trim. GMC also offers customers a high-level aftersales service experience. For more information, visit www.gmcarabia.com.


Riyadh hotel hosts Chinese Food Festival

The festival is offering an assortment of Chinese food, such as kung pao, xiaomian, in addition to other famous dishes and beverages.
Updated 17 October 2018
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Riyadh hotel hosts Chinese Food Festival

Burj Rafal Hotel Kempinski is currently hosting the Chinese Food Festival at its Aroma restaurant in Riyadh. The event, which runs until Oct. 27, is offering an assortment of Chinese food, such as kung pao, xiaomian, in addition to other famous dishes and beverages. 

Chef Ricky Hung, who flew to the Kingdom all the way from Kempinski Hotel Xiamen, China, for the Chinese Food Festival, said that he will accommodate Saudi dining tastes, and will introduce the Chinese cuisine to the hotel’s guests in an innovative way. He said he expects to attract the attention of all gourmet lovers and encourage them to attend the festival.

Chef Jackie Kwan, who also came from the Kempinski Hotel Xiamen in China, said that he would use his vast experience in preparing a Chinese buffet offering a variety of authentic Chinese cuisine, as well as the most famous desserts.

Last year’s Chinese festival at Burj Rafal Hotel Kempinski was a hit among the guests, who especially loved the live-cooking station, appetizers, main dishes, desserts and beverages. 

The hotel management said that it will continue to present many surprises for the guests.

Burj Rafal Hotel Kempinski comprises 23 floors and is a 25-minute drive from King Khaled International Airport. Guests can enjoy the best views of the city from its 349 luxury guest rooms and suites and a variety of dining experiences in its three restaurants and three cafés and lounges. Conference facilities and a ballroom can accommodate up to 2,000 guests.