GMC opens new chapter in ME with ‘Like A Pro’ drive

Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales.
Updated 10 November 2017
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GMC opens new chapter in ME with ‘Like A Pro’ drive

General Motors Co. (GMC), the major global truck and SUV manufacturer, has announced the launch of “Like A Pro,” a campaign evolving its “We Are Professional Grade” positioning.
The campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.
Sajed Sbeih, head of brand for GMC Middle East, said: “Our campaign is about doing the ordinary in an extraordinary and professional way. We have long recognized that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart. This is why ‘Like a Pro’ encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences.”
The campaign content will feature GMC Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also boasts the all-new GMC Terrain, which joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup.
Built on the philosophy of “We are Professional Grade,” GMC has manufactured pickups since 1902. With a rich heritage in the Middle East and an impressive 115 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.
The GMC portfolio in the Middle East features the Terrain SUV, Acadia Crossover, and Sierra half-ton pickup, Yukon, and Yukon XL full-sized SUVs. All models are available in the premium Denali trim. GMC also offers customers a high-level aftersales service experience. For more information, visit www.gmcarabia.com.


Giordano relaunches sportswear line

Updated 17 July 2018
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Giordano relaunches sportswear line

The last phase of Giordano’s Spring/Summer 2018 collection is the relaunch of its own line of sportswear under the name G-Motion. With fitness becoming more and more of a lifestyle, high-performance fabric in active clothing has never been this in demand. 

Giordano is a global apparel retailer and one of the top five clothing brands operating almost a 100 stores across Saudi Arabia.

The G-Motion line comprises short sleeved tees and polo in “Quick Dry” breathable fabric, which stays cool and dry. The simple styling makes everything easy to mix and match. Joggers and short pants are essential items that they never run out of and are available all year round.

“As a straight-up sportswear or coordinated with Giordano’s timeless classics such as oxford shirts, polo, modern jeans and stretch khakis, wearers can be assured of function, comfort and style. At Giordano, flexibility on how products are worn and where, is of utmost consideration. Outfits composed of Giordano pieces can easily be transformed from an office outfit to a gym wear, effortlessly. ‘Athleisure’ has never been as defined as it is at Giordano,” the brand said in a press release.

Giordano International, founded in Hong Kong in 1981, is now one of the world’s leading international retailers of apparel and accessories for men, women and children. 

According to the company, Giordano’s success is deeply rooted in its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S).

Today, the Giordano group operates over 2,450 stores in 30 countries across Asia, Australia, Africa, Canada, Central America, Eastern Europe, Central Asia and the Middle East and plans to explore many more untapped markets across the world.