GMC opens new chapter in ME with ‘Like A Pro’ drive

Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales.
Updated 10 November 2017
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GMC opens new chapter in ME with ‘Like A Pro’ drive

General Motors Co. (GMC), the major global truck and SUV manufacturer, has announced the launch of “Like A Pro,” a campaign evolving its “We Are Professional Grade” positioning.
The campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.
Sajed Sbeih, head of brand for GMC Middle East, said: “Our campaign is about doing the ordinary in an extraordinary and professional way. We have long recognized that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart. This is why ‘Like a Pro’ encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences.”
The campaign content will feature GMC Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also boasts the all-new GMC Terrain, which joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup.
Built on the philosophy of “We are Professional Grade,” GMC has manufactured pickups since 1902. With a rich heritage in the Middle East and an impressive 115 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.
The GMC portfolio in the Middle East features the Terrain SUV, Acadia Crossover, and Sierra half-ton pickup, Yukon, and Yukon XL full-sized SUVs. All models are available in the premium Denali trim. GMC also offers customers a high-level aftersales service experience. For more information, visit www.gmcarabia.com.


Taajeer Group displays latest MG models in Taif

Updated 23 September 2018
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Taajeer Group displays latest MG models in Taif

Taajeer Group, the exclusive dealer for MG cars in Saudi Arabia, is showcasing the company’s latest models to visitors at an event at the Taif International Mall. The three-month show, which runs from September until November, is one of the most important events in Taif.

Taajeer Group is displaying all MG models available in the Saudi market, giving an opportunity to the public to familiarize themselves with the latest technologies and features offered by the auto brand.

Throughout the show days, Taajeer will display the entire lineup of MG’s sedans and SUV models, including MG 360, the economic and medium-sized sedan, and MG GS, the SUV car designed for on/off road performance, as well as the newly launched sports model, and the MG RX5, in addition to the sports car model MG ZS. 

MG pavilion is strategically located at the Taif International Mall, and is enjoying a daily turnout of hundreds of visitors.

The pavilion is manned by the company’s professional marketers who are on hand to educate visitors on Taajeer Group’s sale offers and after-sales services. The company has also launched a contest, the winner of which will take home a car as the grand prize.

Hazm Jamjoom, COO of Taajeer Group, said: “It is a joy to be in the city of Taif, close to our customers and fans while they shop with their families in the most important commercial centers in the city. The event gives them an opportunity to acquaint themselves with the advanced MG cars, fully fitted with the latest technologies in the automotive industry. 

Our participation in this event comes within the general framework of our strategy associated with marketing campaigns in different cities and regions around Saudi Arabia to promote this distinctive car brand.”