GMC opens new chapter in ME with ‘Like A Pro’ drive

Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales.
Updated 10 November 2017
0

GMC opens new chapter in ME with ‘Like A Pro’ drive

General Motors Co. (GMC), the major global truck and SUV manufacturer, has announced the launch of “Like A Pro,” a campaign evolving its “We Are Professional Grade” positioning.
The campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.
Sajed Sbeih, head of brand for GMC Middle East, said: “Our campaign is about doing the ordinary in an extraordinary and professional way. We have long recognized that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart. This is why ‘Like a Pro’ encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences.”
The campaign content will feature GMC Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also boasts the all-new GMC Terrain, which joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup.
Built on the philosophy of “We are Professional Grade,” GMC has manufactured pickups since 1902. With a rich heritage in the Middle East and an impressive 115 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.
The GMC portfolio in the Middle East features the Terrain SUV, Acadia Crossover, and Sierra half-ton pickup, Yukon, and Yukon XL full-sized SUVs. All models are available in the premium Denali trim. GMC also offers customers a high-level aftersales service experience. For more information, visit www.gmcarabia.com.


Gwyneth Paltrow stars in Tous’ Tender Stories No. 9

Updated 12 December 2018
0

Gwyneth Paltrow stars in Tous’ Tender Stories No. 9

Spanish jewelry and accessories brand Tous has launched the new fall/winter 2018 collection with the ninth of its “Tender Stories.”

It is a “story about how the perpetual value of a jewel can grow emotionally after an inheritance.” 

Tender Stories No. 9 about Aunt Edna’s inheritance shines a spotlight on the relationship between two twin sisters, both played by Hollywood actress Gwyneth Paltrow, who have to pass three strange tests to get their hands on their aunt’s most precious possession: A Tous necklace. 

“With its characteristic tenderness, the brand takes a cool, humorous approach to asserting the value of its fine jewelry,” a press release said. 

This new installment in the saga will have several new features: Its main focus will be on digital media and it will invite users to suggest which of the two sisters deserves their aunt’s necklace.