GMC opens new chapter in ME with ‘Like A Pro’ drive

Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales.
Updated 10 November 2017
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GMC opens new chapter in ME with ‘Like A Pro’ drive

General Motors Co. (GMC), the major global truck and SUV manufacturer, has announced the launch of “Like A Pro,” a campaign evolving its “We Are Professional Grade” positioning.
The campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.
Sajed Sbeih, head of brand for GMC Middle East, said: “Our campaign is about doing the ordinary in an extraordinary and professional way. We have long recognized that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart. This is why ‘Like a Pro’ encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences.”
The campaign content will feature GMC Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also boasts the all-new GMC Terrain, which joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup.
Built on the philosophy of “We are Professional Grade,” GMC has manufactured pickups since 1902. With a rich heritage in the Middle East and an impressive 115 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.
The GMC portfolio in the Middle East features the Terrain SUV, Acadia Crossover, and Sierra half-ton pickup, Yukon, and Yukon XL full-sized SUVs. All models are available in the premium Denali trim. GMC also offers customers a high-level aftersales service experience. For more information, visit www.gmcarabia.com.


Athlete’s Co. offers trendy athletic footwear, apparel

Updated 24 May 2018
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Athlete’s Co. offers trendy athletic footwear, apparel

Athlete’s Co., a multi-brand sports lifestyle concept, is offering casual and fashion footwear brands from around the world.
“A range of products offered by Athlete Co. include the world’s most renowned brands, as we believe in making our customers the athletes of their passion, and put more style into their game,” said a press statement issued by Athlete Co.
“If you want to run around the city, hang out at the mall or stand out in the coolest clubs, we offer the widest selection of stylish, athletic-inspired footwear at our stores all over the Kingdom,” said the statement.
“This includes the very latest color ranges of only the best sports shoes alongside exclusive limited edition styles and emerging niche brands. We also have a line of hip yet individualistic apparel to let you add that final touch to your look,” it added.
The Athlete’s Co. portfolio of brands includes New Balance, Crocs, Skechers, Toms, Ralph Lauren Polo, Adidas, Ascis, and Lacoste.
Athlete’s Co. updates its brand offering every season based on global casual fashion trends. It is a home-grown brand operating under the umbrella of the apparel group that is dealing in lifestyle and Athleisure footwear and accessories with a market share of around 11 percent within the group footwear category.
Athlete’s Co. achieved best store design of the year in Retail Me awards (2015), which indicates growing clientele of Athlete’s products in the Middle East including Saudi Arabia.
Apparel group has carved its presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia, but opened gateways to markets in India, South Africa, and Poland. The group has opened several stores across the Kingdom.
It employs 12,000 multicultural staff covering four continents.