GMC opens new chapter in ME with ‘Like A Pro’ drive

Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales.
Updated 10 November 2017
0

GMC opens new chapter in ME with ‘Like A Pro’ drive

General Motors Co. (GMC), the major global truck and SUV manufacturer, has announced the launch of “Like A Pro,” a campaign evolving its “We Are Professional Grade” positioning.
The campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.
Sajed Sbeih, head of brand for GMC Middle East, said: “Our campaign is about doing the ordinary in an extraordinary and professional way. We have long recognized that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart. This is why ‘Like a Pro’ encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences.”
The campaign content will feature GMC Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also boasts the all-new GMC Terrain, which joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup.
Built on the philosophy of “We are Professional Grade,” GMC has manufactured pickups since 1902. With a rich heritage in the Middle East and an impressive 115 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.
The GMC portfolio in the Middle East features the Terrain SUV, Acadia Crossover, and Sierra half-ton pickup, Yukon, and Yukon XL full-sized SUVs. All models are available in the premium Denali trim. GMC also offers customers a high-level aftersales service experience. For more information, visit www.gmcarabia.com.


INSEAD celebrates outstanding women

Updated 18 June 2018
0

INSEAD celebrates outstanding women

INSEAD, a leading business school, has unveiled 50 big ideas from 50 of its female academics through its “50 Years, 50 Women, 50 Ideas” key initiative. These ideas, from the school’s female faculty and doctoral alumnae, celebrate 50 years of INSEAD women leading academic excellence.
The initiative was launched in honor of the school’s year-long celebration of iW50, a campaign to mark the 50th anniversary of the first female graduates from the INSEAD MBA program. For each year of action and progress toward gender diversity, 50 female academics from INSEAD share their big idea, which encapsulates the essence of their thought-leading research.
Laurence Capron, dean of faculty at INSEAD and professor of strategy, said: “These 50 women reflect the heart and soul of INSEAD’s academic environment: Diversity in research and teaching methods, with no single school of thought predominant. They focus on what matters most, which is rigour and impact on management as a practice and a discipline. We are proud to celebrate their achievements and thought leadership.”
Some of the big ideas from INSEAD female faculty members include:
l Annet Aris (Strategy): In a digitizing world, boards will have to focus significantly more on understanding customers and delivering superior value.
Linda Brimm (Organizational Behavior): Global cosmopolitans experience a complex array of challenges and opportunities when living and working in multiple countries.
Laurence Capron (Strategy): Firms that diversify their growth strategies last longer than those using M&A (mergers and acquisition) alone.
Lily Fang (Finance): Women should learn from men and tap into their social networks.
Maria Guadalupe (Economics and Political Science): Anti-takeover provisions reduce firm value and do not give managers additional bargaining power to obtain a higher price in the takeover negotiation.
Zoe Kinias (Organizational Behavior): Self-affirmation, achieved by reflecting on personal values, can eliminate gender gaps in business students’ performance.
Xiaowei Rose Luo (Entrepreneurship and Family Enterprise): Widely held cultural views shape security analysts’ assessment of family firms.
Renee Mauborgne (Strategy): Lasting success comes not from battling competitors but from creating “blue oceans” — untapped new market spaces ripe for growth.