GMC opens new chapter in ME with ‘Like A Pro’ drive

Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales.
Updated 10 November 2017
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GMC opens new chapter in ME with ‘Like A Pro’ drive

General Motors Co. (GMC), the major global truck and SUV manufacturer, has announced the launch of “Like A Pro,” a campaign evolving its “We Are Professional Grade” positioning.
The campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.
Sajed Sbeih, head of brand for GMC Middle East, said: “Our campaign is about doing the ordinary in an extraordinary and professional way. We have long recognized that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart. This is why ‘Like a Pro’ encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences.”
The campaign content will feature GMC Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also boasts the all-new GMC Terrain, which joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup.
Built on the philosophy of “We are Professional Grade,” GMC has manufactured pickups since 1902. With a rich heritage in the Middle East and an impressive 115 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.
The GMC portfolio in the Middle East features the Terrain SUV, Acadia Crossover, and Sierra half-ton pickup, Yukon, and Yukon XL full-sized SUVs. All models are available in the premium Denali trim. GMC also offers customers a high-level aftersales service experience. For more information, visit www.gmcarabia.com.


Noon and Al-Ittihad score partnership deal

Updated 12 December 2018
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Noon and Al-Ittihad score partnership deal

Two of the region’s favorite pastimes, football and shopping, meet in a major partnership deal between Al-Ittihad Club Saudi Arabia and Noon that will see the digital marketplace become the main sponsor of the champion football club.

Noon’s partnership with Al-Ittihad, one of the Kingdom’s oldest football clubs, is expected to further strengthen the brand’s foundations in the region it was born.

The partnership was sealed at a signing ceremony attended by Dr. Yasser Nassif, Al-Ittihad CEO; Abdullah Kaboha, member of Al-Ittihad board of directors; Mohamed Alabbar, Noon founder; and Khalid Balghunaim, Noon director of KSA operations.

Alabbar said: “Sponsoring Al-Ittihad, a team with a long history of great achievements, is an honor for us. We’re also excited to connect with Al-Ittihad’s dedicated fan base.”

Loay Nazer, Al-Ittihad president, said: “I would like to thank Noon for their trust and dedication to Al-Ittihad, one of the most beloved football clubs with a history of many formidable achievements.”