GMC opens new chapter in ME with ‘Like A Pro’ drive

Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales.
Updated 10 November 2017
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GMC opens new chapter in ME with ‘Like A Pro’ drive

General Motors Co. (GMC), the major global truck and SUV manufacturer, has announced the launch of “Like A Pro,” a campaign evolving its “We Are Professional Grade” positioning.
The campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.
Sajed Sbeih, head of brand for GMC Middle East, said: “Our campaign is about doing the ordinary in an extraordinary and professional way. We have long recognized that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart. This is why ‘Like a Pro’ encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences.”
The campaign content will feature GMC Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also boasts the all-new GMC Terrain, which joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup.
Built on the philosophy of “We are Professional Grade,” GMC has manufactured pickups since 1902. With a rich heritage in the Middle East and an impressive 115 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.
The GMC portfolio in the Middle East features the Terrain SUV, Acadia Crossover, and Sierra half-ton pickup, Yukon, and Yukon XL full-sized SUVs. All models are available in the premium Denali trim. GMC also offers customers a high-level aftersales service experience. For more information, visit www.gmcarabia.com.


Mohammed Alajmi new GM of Deutsche Bank Riyadh

Updated 23 September 2018
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Mohammed Alajmi new GM of Deutsche Bank Riyadh

Deutsche Bank has announced the appointment of Mohammed Alajmi as general manager of Deutsche Bank AG Riyadh Branch in Saudi Arabia. 

Jamal Al-Kishi, chief executive officer, Middle East and Africa, said: “Over 12 years, our bank has grown its presence in the Kingdom to now boast one of the largest populations of local Saudi talent at any international financial institution. The development of our workforce is just one example of Deutsche Bank’s deep commitment to the Kingdom and Mohammed’s appointment is a further reflection of the strength of our local Saudi team, of which we are extremely proud.” 

He added: “I am confident Mohammed will utilize his impressive network and deep local knowledge of the financial sector.” 

In his new role, Alajmi will oversee the bank’s business regulated by the Saudi Arabian Monetary Authority (SAMA), working closely with business units and infrastructure functions to deliver the bank’s services to its Saudi clients whilst ensuring strict compliance with regulatory requirements.

Alajmi joined Deutsche Bank in 2012 after more than a decade’s experience working in local financial institutions in the Kingdom. He was appointed chief operating officer in June 2015 overseeing the bank’s activities across all businesses and infrastructure functions.