HTC U11+: Even more squeezed into a slimmer, stunning phone

Updated 10 November 2017
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HTC U11+: Even more squeezed into a slimmer, stunning phone

Do you want to do more with your phone? Watch more videos, play more games, snap more photos, and share more of life’s experiences. For the person who always wants more, HTC has announced the launching of HTC U11+, squeezing even more screen and battery into a more slender device.
The HTC U11+ takes the popular HTC U11 and plus-sizes it with a 6-inch display, gigantic battery, and more in a stunning liquid surface body that is even slimmer than the HTC U11.
The HTC U11+ lets you enjoy more with:
l A bigger screen on a smaller device: A 6-inch display with 18:9 aspect ratio will make the HTC U11+ your new favorite way to watch movies and play games — and it still fits comfortably in your hand.
l Do more of everything for longer: A 3,930mAh battery you can depend on will set your mind at ease as you do more of the things you love for longer.
l Edge Sense is better than ever: Using the HTC U11+ is a breeze with one hand, thanks to Edge Launcher, which lets you access notifications and all your apps with a single hand, and Edge Sense, which lets you squeeze to perform your most common useful actions.
l Pushing the boundaries of design: Elegant translucent glass back that provides a delightful, intimate look and feel.
l Amazing cameras, intelligent voice assistants, the loudest ever HTC BoomSound with 30 percent more volume, HTC USonic earbuds with Active Noise Cancellation, IP68 weather-resistant liquid surface design, and the latest Android Oreo experiences with Qualcomm power.
l The HTC U11+ comes equipped with an even better camera than the HTC U11, which was awarded a remarkable DxOMark Mobile score of 90 3. The new improvements in HTC U11+ will reward you with spectacular and crisp image quality.
l Full-sensor phase detection autofocus on the HTC U11+ is the same technology found in top DSLR cameras, while HDR Boost technology produces dynamic photographs without slowing down.
l The new 8MP front camera incorporates the same powerful HDR Boost and noise reduction technology as in the main camera. Take great selfies with precise details and vivid colors — even in low light. The HTC U11+ offers the same award-winning video quality as the HTC U11.
l UltraSpeed autofocus captures clear video during action moments, and Acoustic Focus with 360° audio recording creates playback that sounds like you never left.


SFDA launches ‘Healthy Food Strategy’

Updated 18 September 2018
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SFDA launches ‘Healthy Food Strategy’

The Saudi Food and Drug Authority (SFDA) launched its “Healthy Food Strategy” at a ceremony on Sept. 12, held under the patronage of Minister of Health and SFDA Chairman Dr. Tawfiq Al-Rabiah.

A number of leading global food and beverage manufacturers and importers also signed a voluntary pledge with the SFDA that includes reducing sugar, salt and fat content in their products, and placing clear nutritional labels on them. 

The Healthy Food Strategy is in line with the Kingdom’s Vision 2030, which aims to reduce sugar, salt, saturated and trans fats in products, entice the country’s food manufacturers and importers to support that goal, list calories on menus in restaurants and cafes, and identify calorie-intake recommendations for individuals through a national survey that assesses the country’s nutritional status. 

The companies signing the voluntary pledge include Nestlé Middle East, Mars Saudi Arabia, Mondelez Arabia, Ferrero, Kellogg’s Arabia, PepsiCo. International, Coca-Cola, Unilever, and Freeze Land.

“We are honored to partner with the SFDA and support its Healthy Food Strategy,” said Rocco Rinaldi, secretary general of the International Food and Beverage Alliance (IFBA). “All IFBA members operating in the GCC are committed to doing our part and this is reflected in our voluntary pledge on product reformulation, nutrition labeling, responsible marketing, and the promotion of a healthy lifestyle within communities.”