Images across social media show stores selling abayas in the famous colors worn by some of the top teams in the Saudi Pro League, the top flight of the country's soccer setup.
Women residing in the Saudi Arabia are expected to wear a loose, full-length garment known as an abaya whenever they are in a public place.
Stores have been quick to take advantage of last month announcement by Turki Al-Asheikh, chairman of the General Sports Authority, that families will be permitted inside the Kingdom’s stadiums and other sports facilities at the start of 2018.
The decision came as part of efforts aimed at supporting and stimulating the sports sector.
In September, families were allowed to part take in Saudi National Day celebrations inside King Fahd Stadium in the capital.