Pakistan’s Daachi Foundation: Celebrating the country’s heritage one wildly-popular event at a time

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Trinket boxes with intricate carvings and hand painted details. (Courtesy Daachi Foundation)
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Colorful pottery. (Courtesy Daachi Foundation)
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Hand painted rolling pins. (Courtesy Daachi Foundation)
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Hand painted Peshwari chapals. (Courtesy Daachi Foundation)
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Traditional stone and silver rings, worn across provinces in Pakistan. (Courtesy Daachi Foundation)
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Hand painted decor for the home. (Courtesy Daachi Foundation)
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Mirror work. (Courtesy Daachi Foundation)
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A craft project displayed at the event. (Courtesy Daachi Foundation)
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Metal and paint truck art inspired work put on coasters. (Courtesy Daachi Foundation)
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Etched clay plates. (Courtesy Daachi Foundation)
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Traditional khussay, shoes worn by women as traditional dress in Pakistan. (Courtesy Daachi Foundation)
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Handmade and embroidered stuffed toys. (Courtesy Daachi Foundation)
Updated 16 November 2017
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Pakistan’s Daachi Foundation: Celebrating the country’s heritage one wildly-popular event at a time

LAHORE: The 11th edition of the Daachi Arts and Crafts Exhibition took place this past weekend at the Qasr-e-Noor Community Center in Model Town, Lahore. The non-profit Daachi Foundation strives to bring to the forefront Pakistan’s rich cultural heritage and history through preserving and exhibiting its craftsmanship.
In a time where fast paced and instant gratification outweighs the patience for intricacy, craft industries dominated by master artisans are increasingly threatened with extinction. Daachi’s exhibitions aim to bridge the gap between consumer and artisan.
Pakistan is home to a wide array of ethnicities, languages and approaches to everyday life. The craftsmanship that is used in carving a wooden stool, embroidering a regional style dress or painting a lamp all tell of the rich history of Pakistan and the tales of its many different people.
Since 2011, the Daachi market has grown exponentially. The founder of the organization, Ayesha Noorani, sought out beautiful venues to play host to the exhibitions, but it outgrew most spaces. Last year alone, the footfall for the event, which has developed a cult-like following, exceeded 10,000.
Daachi’s efforts have made Pakistani born and bred items must-haves in the country, growing the businesses of these artisans. A loyal fan base has been born as event after event brings with it a growing number of artisans from far and wide with exciting and innovative takes on centuries-old techniques. For artisans, who may find the investment expensive, Daachi provides them with transportation, free stalls and accommodation so that they can come purely to sell their hard work and help stabilize themselves as viable businesses.
Daachi is run by volunteers who are largely working professionals. “Whether they are art and design teachers or practitioners, architects and so on,” Sahar Atif of Daachi told Arab News that their goal is to “to preserve and protect the cultural heritage of Pakistan and to have an individual identity for that culture.”
With over 11 events having taken place in the last six years, Daachi is looking to further expand its reach. They plan to establish an Artisans’ Village, a permanent shop and residential set up for artisans to sell their goods, engage with designers and teach their craft.


Two Ed Sheerans seen in Berlin but real Ed stays away

Updated 19 July 2018
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Two Ed Sheerans seen in Berlin but real Ed stays away

  • London’s Madame Tussauds recently unveiled a different model of Sheeran at Lady Dinah’s Cat Emporium in London
  • Sheeran was named the world’s best-selling artist of 2017

BERLIN: Fans of British singer-songwriter Ed Sheeran could not believe their eyes when they came to the unveiling of his wax figure in Berlin’s Madame Tussauds and saw him — or at least what they believed to be him — emerging from a limousine.
The waxwork museum had Nico Eckl, Ed Sheeran’s best-known lookalike, unveil the model of the chart-topping musician on Tuesday since the real Sheeran couldn’t come due to concerts, the museum said.
“We had him drive up in a limousine and hoped that the fans would go berserk and that is exactly what happened,” said Nina-Kristin Zerbe, the spokeswoman of Madame Tussauds.
“The people shouted, wanted pictures with him,” Zerbe said.
Eckl, with sunglasses covering his eyes, posed for photographers and fans with the waxwork of Sheeran, which was dressed in a blue checked shirt and featured some of the singer’s arms tattoos plus a guitar.
“A lot of expertise and love for details went into this. As you can see — the freckles. It is not that easy to put freckles on a person. Or to prick in the eye-lashes, the brows,” Zerbe said.
London’s Madame Tussauds last month unveiled a different model of Sheeran at Lady Dinah’s Cat Emporium in London, where customers sip their drinks surrounded by felines.
Sheeran was named the world’s best-selling artist of 2017 by the International Federation of the Phonographic Industry (IFPI) thanks to his album “Divide” and singles “Shape of You” and “Perfect.”
“I saw Ed Sheeran ... actually I don’t know if he is real or fake ... It’s quite surprising, but it’s OK, ” said Riccardo di Stefano, an Italian fan.