Gwyneth Paltrow stars in Tous’ new global campaign

The new Tender Stories No. 7 is a romantic comedy starring actress Gwyneth Paltrow.
Updated 21 November 2017
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Gwyneth Paltrow stars in Tous’ new global campaign

Tous, in collaboration with SCPF, has presented its new collection of jewelry and accessories for the fall/winter 2017 season with the seventh instalment of its “Tender Stories.” This is an international 360º campaign that consolidates the brand’s commitment to the “concept of tenderness as a universal value.”
The new Tender Stories No. 7 is a romantic comedy starring the internationally acclaimed actress Gwyneth Paltrow for the fourth consecutive time. It tells us the story of her boyfriend Jack and his obsession with the medallion that she always wears. “It’s the perfect way to showcase the new Tous Medallions collection, a collection that reinstates the classic medallion — a symbolic piece of jewelry that traditionally served as a memento to life’s significant moments — and revamps it in a way that invites us to collect old and new memories,” a press release said.
The entire campaign is driven by the mystery surrounding the protagonist’s medallion and will follow a global, omni-channel strategy.
The films have been translated into more than 10 languages and will be broadcast in more than 50 countries. The move by the brand aims to broaden its values of tenderness, respect and inclusiveness.
On an audiovisual level, the short has been directed once again by Víctor Carrey, who the brand said has successfully maintained the cinematographic feel and visual look that epitomize the brand.
The graphic campaign is the work of the photographer Xavi Gordo and will appear in printed media, out-of-home advertising and in more than 500 Tous stores around the world.


Dhaka-bound passengers from Jeddah reach home

Updated 24 May 2018
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Dhaka-bound passengers from Jeddah reach home

  • All 141 passengers and 10 crew members onboard were evacuated safely, and were cared for by the airline’s ground operations team and airport personnel.
Saudi Arabian Airlines (Saudia), the national flag carrier of the Kingdom, greeted passengers returning to Dhaka following a brief stay in Jeddah due to an irregular occurrence on one of its aircraft.
Flight SV3818 operating from Madinah to Dhaka on Monday diverted to Jeddah for an emergency landing due to nose gear malfunction, which became apparent mid-flight. The aircraft was an Airbus A330-200, wet-leased to Saudia.
All 141 passengers and 10 crew members onboard were evacuated safely, and were cared for by the airline’s ground operations team and airport personnel.
Upon concluding all safety and health checks, the passengers were cleared to fly the next day. The Saudia ground operations team conducted all formalities and clearances in order for the guests to fly to Dhaka at 7:30 p.m. Jeddah local time on Tuesday.
Greeting the guests at King Abdulaziz International Airport in Jeddah prior to departure was Director General of Saudi Arabian Airlines, Saleh bin Nasser Al-Jasser, along with representatives from the airline, civil aviation authority and crew.
“Saudia thanks the onboard crew, General Authority of Civil Aviation, and King Abdul Aziz International Airport control for providing their cohesive, full support and cooperation during the event,” the airline said in a statement.
The flight arrived in Dhaka at 4:48 a.m. Dhaka time on Wednesday where they were met by the Saudia country manager and the station staff.
Currently in its 73rd year of operations, Saudia is a member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO).
The airline currently flies to 90 destinations across four continents with a fleet of 147 narrow and widebody aircraft.
At the 2017 Skytrax Awards held at the Paris Air Show, Saudia was awarded the “World’s Most Improved Airline” of the year.