Gwyneth Paltrow stars in Tous’ new global campaign

The new Tender Stories No. 7 is a romantic comedy starring actress Gwyneth Paltrow.
Updated 21 November 2017
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Gwyneth Paltrow stars in Tous’ new global campaign

Tous, in collaboration with SCPF, has presented its new collection of jewelry and accessories for the fall/winter 2017 season with the seventh instalment of its “Tender Stories.” This is an international 360º campaign that consolidates the brand’s commitment to the “concept of tenderness as a universal value.”
The new Tender Stories No. 7 is a romantic comedy starring the internationally acclaimed actress Gwyneth Paltrow for the fourth consecutive time. It tells us the story of her boyfriend Jack and his obsession with the medallion that she always wears. “It’s the perfect way to showcase the new Tous Medallions collection, a collection that reinstates the classic medallion — a symbolic piece of jewelry that traditionally served as a memento to life’s significant moments — and revamps it in a way that invites us to collect old and new memories,” a press release said.
The entire campaign is driven by the mystery surrounding the protagonist’s medallion and will follow a global, omni-channel strategy.
The films have been translated into more than 10 languages and will be broadcast in more than 50 countries. The move by the brand aims to broaden its values of tenderness, respect and inclusiveness.
On an audiovisual level, the short has been directed once again by Víctor Carrey, who the brand said has successfully maintained the cinematographic feel and visual look that epitomize the brand.
The graphic campaign is the work of the photographer Xavi Gordo and will appear in printed media, out-of-home advertising and in more than 500 Tous stores around the world.


Golden Gate Developers unveils newest project

Golden Gate will be developed over 140,000 square meters providing views of the waterfront and iconic Bahraini landmarks.
Updated 13 November 2018
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Golden Gate Developers unveils newest project

Golden Gate Developers launched their residential development project Golden Gate on Saturday at the Four Seasons Hotel in Bahrain Bay. The project is a result of a joint venture between Bahraini-based company Kooheji Golden Gate and Indian real estate companies Ajmera Realty and Mayfair Housing.

The launch event was open to the public, who had an exclusive first look at the property in its entirety. Guests were also treated to a 360-degree virtual reality tour, where they were able to walk through the property and have a virtual experience of living in their homes. 

Chairman of Kooheji Golden Gate Ishaq Al-Kooheji said: “The innovation and creativity that we have shown will only propel Bahrain into the spotlight, making the Kingdom an exemplar of excellence in the real estate industry.”

Manoj Ajmera, managing director of Ajmera Realty, said: “We are thrilled with the way the launch has taken off and are expecting only bigger and greater successes for the Golden Gate project and our growing relationship with the Kingdom of Bahrain.”

Real estate firms Ajmera Realty and Mayfair Housing have delivered a number of commercial and residential spaces in India.

This partnership aims at fostering a long-lasting relationship between these two nations and attracting more foreign investment into the country. 

The property will be situated in the heart of Bahrain Bay, one of the most desirable locations for residential and commercial developments in the country where amenities and transport links are easily accessible for residents to enjoy. Golden Gate will be developed over 140,000 square meters providing views of the waterfront and iconic Bahraini landmarks.

The project will feature a “modernistic interpretation of traditional architecture” and aims to become the tallest residential towers in the country, consisting of two towers with 45 and 53 stories and a total of 746 luxurious apartments, starting at 45,000 Bahraini Dinar ($119,380). The development fuses both Bahraini and Indian cultures, paying homage to their rich cultural backgrounds. 

Nayan Shah, chairman of Mayfair Housing, said: “Bahrain was a great choice for our first international venture as Golden Gate Developers, and Bahrain Bay was the best place to begin our journey. We are impressed with the country’s business-friendly mentality and strong work ethic, which enabled us to create possibilities such as the Golden Gate project, which we hope to make a prestigious landmark.”