Meet Eric Arnoux: The interior designer set to conquer the world

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Updated 23 November 2017
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Meet Eric Arnoux: The interior designer set to conquer the world

There is a lot of talk about a superstar who is changing the way we think about interior design. Everyone is talking about this star who has high society buzzing and what was the best kept secret, is now being talked about with a lot of excitement.
Eric Arnoux does not follow trends. He creates them. He makes the impossible, possible. He is an interior decorator conqueror and is taking the world by storm.
Arnoux has invented a concept so unique and so daring that you could be forgiven for thinking that perhaps it could only exist in a fantasy. Only it does not — Arnoux has brought it to life and the result is mind-blowing.
Arnoux has conceptualized the idea of the “desert chalet.”
Traditionally chalets are cozy mountain dwellings, but Arnoux in his unique way, has brought his French flair to this concept that speaks of exotic Scheherazade nights with European elegance and glamor.
He has that artistic eye and skill that is so intriguing and stylish it makes you want to know more about how you too, can enjoy the quality comfort he is fast becoming internationally renowned for.
His chalets beckon you to take some time out of your busy life and enjoy indulgence and pampering par excellence. Arnoux brings this European panache and aspirational lifestyle ambition and marries this with desert style and the evidence is in the details. Hand-blown Venetian glass chandeliers cast warmth over rooms, rich, bold colors break with the traditions of the usual desert browns and earth tones, and centerpieces like his see-through piano become conversation pieces.
Arnoux includes plush fabrics, modern finishings, glittering crystal chandeliers and oversized furniture.
Arnoux also has other properties in the South of France. Whether you are looking for a mountain sojourn or sunny seaside properties, there is something for everyone.
But it is the chalets that are the true stars. Arnoux’s range of available chalets tucked into the picturesque mountains, provide an opportunity for you to enjoy the experience of a lifetime with all the desirable home comforts. Your every need is taken care of — from in-house chefs to the use of a car and driver. Ladies even have the use of a hairdresser to ensure maximum pampering possibilities. A trip to the Brickell chalet in the Megeve is all the proof you need that Arnoux understands luxury on a whole new level.
Where did it all start?
From his humble beginnings as a carpenter and student of engineering, Arnoux has learned the ins and outs of how to create the perfect living experience, both structurally and aesthetically. Arnoux studied in Grenoble, France. Following this, he took a foray into construction and even sold real-estate before discovering that his true passion is interior design. And the results speak for themselves.
Arnoux’s muse is his girlfriend, who brings a fresh, youthful inspiration to his aesthetic.
It is not just business that Arnoux is passionate about. He has a growing concern about the plight of those who are disadvantaged and suffering. He feels a particular affinity to those who are refugees.
“I am very grateful that over the years I have managed to build a successful business making people’s homes beautiful, but I am growing more and more aware that there are many who have nothing and that I am in a position to be able to help them. I see the increasing number of homeless people in Europe, especially refugees from various countries and I want to make sure that in some way possible, I can contribute to helping to make their lives better,” said Arnoux.
Arnoux believes that an investment in his abilities or a stay in his chalets can support his philanthropic intentions to help those who cannot help themselves. This has inspired the Emirati royal family and following a successful project with them, Arnoux has donated to the cause most close to his heart.
From the desert dune of the UAE, Arnoux will travel to Morocco and then to conquer the US where the jet-set eagerly await him.


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.