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Home Centre launches new format store in Abha

A cake-cutting ceremony at the opening of the new Home Centre store in Abha.
Home Centre, a leading home retailer in the Middle East, opened its newest store at Rashid Mega Mall in Abha on Nov. 15.
The new store in the Kingdom’s southern region takes the brand’s total store count in Saudi Arabia to 36.
Spanning a retail space of over 45,200-square-feet, the store reflects the brand’s “vision for the future” through the incorporation of digital technology. A product lineup of over 9,000 furniture and home accessories is on offer.
“The new design strategy for the store is conceptualized to ensure experiences that capture the imagination and retain the loyalty of customers. A refined material palette is integrated, introducing warmer shades of stone and wood with elegant accents of champagne gold,” Home Centre said in a statement.
It has sections built around living, dining, sleeping, decorating, and playing for kids, reflecting the way customers live and shop.
Digitization is another key element of the new format. The omni-channel kiosks set up in the store allow customers to extend their in-store transactions online and vice-versa through homecentre.com. The store includes screens displaying interactive and informative video content. Customers can view all the components of the product, source vital information about products and customise as per their requirements.
Médéric Payne, CEO of Home Centre, said: “Home Centre has always been highly customer-focused and mindful of shoppers’ needs. The all-new store in Abha is designed to create inspiration by combining products and technology, letting the customer experience the true essence of the brand. This modern store concept reflects our continued commitment to providing shoppers with a seamless and convenient experience, ensuring quality and easy access for our valued customers.”
Home Centre is also introducing Dream Rooms for the first time in the Kingdom, which are dedicated areas that present a complete furnishing package, showcasing the latest offerings in home-like environments.
Jayant Khosla, CEO of Landmark Arabia, said: “We at Landmark Arabia firmly believe that our success relies on our relationship with our customers. The all-new Home Centre store at Rashid Mega Mall is testament to the brand’s promise to build strong and enduring relationships with shoppers through its continued innovations and customer-focused offerings at great value.”

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