Home Centre launches new format store in Abha

A cake-cutting ceremony at the opening of the new Home Centre store in Abha.
Updated 23 November 2017
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Home Centre launches new format store in Abha

Home Centre, a leading home retailer in the Middle East, opened its newest store at Rashid Mega Mall in Abha on Nov. 15.
The new store in the Kingdom’s southern region takes the brand’s total store count in Saudi Arabia to 36.
Spanning a retail space of over 45,200-square-feet, the store reflects the brand’s “vision for the future” through the incorporation of digital technology. A product lineup of over 9,000 furniture and home accessories is on offer.
“The new design strategy for the store is conceptualized to ensure experiences that capture the imagination and retain the loyalty of customers. A refined material palette is integrated, introducing warmer shades of stone and wood with elegant accents of champagne gold,” Home Centre said in a statement.
It has sections built around living, dining, sleeping, decorating, and playing for kids, reflecting the way customers live and shop.
Digitization is another key element of the new format. The omni-channel kiosks set up in the store allow customers to extend their in-store transactions online and vice-versa through homecentre.com. The store includes screens displaying interactive and informative video content. Customers can view all the components of the product, source vital information about products and customise as per their requirements.
Médéric Payne, CEO of Home Centre, said: “Home Centre has always been highly customer-focused and mindful of shoppers’ needs. The all-new store in Abha is designed to create inspiration by combining products and technology, letting the customer experience the true essence of the brand. This modern store concept reflects our continued commitment to providing shoppers with a seamless and convenient experience, ensuring quality and easy access for our valued customers.”
Home Centre is also introducing Dream Rooms for the first time in the Kingdom, which are dedicated areas that present a complete furnishing package, showcasing the latest offerings in home-like environments.
Jayant Khosla, CEO of Landmark Arabia, said: “We at Landmark Arabia firmly believe that our success relies on our relationship with our customers. The all-new Home Centre store at Rashid Mega Mall is testament to the brand’s promise to build strong and enduring relationships with shoppers through its continued innovations and customer-focused offerings at great value.”


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.