Does responsibility trump affordability in fashion? This Pakistani designer thinks so

The Pink Tree Co. fashion brand was established in 2011 and has grown ever since. (Photos supplied)
Updated 29 November 2017
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Does responsibility trump affordability in fashion? This Pakistani designer thinks so

KARACHI: Those who are fashion conscious should look for the responsible, not the affordable, a leading Pakistani fashion expert has said.
“Affordable fashion means that somewhere, at some stage, someone was exploited,” Mohsin Sayeed, creative director of The Pink Tree Company, told Arab News.
He is unapologetic about his brand The Pink Tree being relatively expensive, saying: “Each piece we create carries lots of hard work and creativity. We don’t believe in mass production.”
The Pink Tree Co. was established in 2011 by three friends, including Sayeed, 50, who spent most of his professional life as a journalist before moving to fashion.

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“Our designs come straight from the heart. Our passion is to delve into the rich history of fashion and textiles, bring back something from the past and give it a contemporary feel. That leaves the viewer with a cozy, déjà vu feeling. Our identity is our design diversity,” said Sayeed, adding that the boom in the fashion retail industry comes at the expense of creativity.
“Ready-to-wear fashion can be affordable for many, but it doesn’t cater to the creativity that good fashion should carry,” he said.
“Art is an exclusive form of expression. It can’t be produced in factories like soaps and shampoos. Those who do that aren’t creating art pieces, they’re just making clothes,” he added.
“Responsible fashion means you take care of your costumes for years and, perhaps, for generations. It means all those craftsmen who made this piece have been paid properly and their work has been respected. Affordable fashion means you’re treating your dress as a tissue paper: Use and throw.”
Sayeed, many of whose clients are from the Middle East, said Arab women should not be obsessed with Western fashion trends.
“The new generation of Arab women is very fashion conscious, but unfortunately they consider Western brands as the ultimate fashion word,” he said.
“Asia, particularly South Asia, has more amazing creative fashion designers that can cater for style with a good understanding of their social circumstances. We in South Asia can proudly say we have the best craftsmanship.”
Sayeed said Pakistani craftsmen are among the best. “They’re not mere embroiderers or tailors. They’re like poets who create poetry on a piece of cloth,” he added.
“We have a history of craftsmanship as old as 500 years. We produce best fabric in the world. No one can beat us when it comes to creativity in fashion.”


Gigi Hadid, Kendall Jenner reportedly set to walk in 2018 Victoria’s Secret show

Gigi at Milan Fashion Week last month. (AFP)
Updated 23 October 2018
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Gigi Hadid, Kendall Jenner reportedly set to walk in 2018 Victoria’s Secret show

DUBAI: Kendall Jenner and Gigi Hadid are set to walk in the upcoming Victoria’s Secret show in New York, footwear designer Brian Atwood let slip on Instagram this week.

The designer, who is creating the shoes for the show, uploaded two Instagram posts that indicated Hadid and Jenner would be part of the 2018 show.

In one post, he posted an image of Hadid in the 2016 show and captioned the image: “Less than 1 month away!!!!Let’s do this @gigihadid @victoriassecret. Can’t wait to show you what we have done for the shoe!!!! (sic).”

In the other upload, Atwood posted a photo of Kendall Jenner and captioned it: “Can’t wait to see this beauty @kendalljenner strutting in my shoes for the @victoriassecret fashion show… less than a month away!!!!”

Models from around the world took to social media last month to announce that they were chosen to walk in the 2018 Victoria’s Secret show — one of the most coveted gigs on the fashion calendar. Read on for what they had to say on their Instagram accounts.

Shanina Shaik
“I’m overjoyed and so beyond grateful,” the model, who is of Pakistani-Lithuanian-Australian descent, wrote on Instagram about her upcoming stint with Victoria’s Secret.

Bella Hadid
The darling of the modelling world is set to walk the runway for Victoria’s Secret later this year. The US-Palestinian beauty previously starred in the brand’s 2017 show.

Barbara Palvin
The Hungarian model was named Sports Illustrated Swimsuit Issue’s 2016 “Rookie of the Year.” “Wooowww!! I’m speechless,” she posted on Instagram while announcing this week’s news.

Georgia Fowler
The New Zealand-born model, who walked the runway for Victoria’s Secret in 2016 and 2017, is set to take to the catwalk once again.

Winnie Harlow
The Canadian model took to Instagram to reveal that she “had a breakdown” before her Victoria’s Secret casting call, which she called “the most (nerve-wracking) casting of my life.” She celebrated by thanking her mother and her fans on social media.

Cindy Bruna
The 23-year-old French model will walk the Victoria’s Secret runway for the sixth time.