Does responsibility trump affordability in fashion? This Pakistani designer thinks so

The Pink Tree Co. fashion brand was established in 2011 and has grown ever since. (Photos supplied)
Updated 29 November 2017
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Does responsibility trump affordability in fashion? This Pakistani designer thinks so

KARACHI: Those who are fashion conscious should look for the responsible, not the affordable, a leading Pakistani fashion expert has said.
“Affordable fashion means that somewhere, at some stage, someone was exploited,” Mohsin Sayeed, creative director of The Pink Tree Company, told Arab News.
He is unapologetic about his brand The Pink Tree being relatively expensive, saying: “Each piece we create carries lots of hard work and creativity. We don’t believe in mass production.”
The Pink Tree Co. was established in 2011 by three friends, including Sayeed, 50, who spent most of his professional life as a journalist before moving to fashion.

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“Our designs come straight from the heart. Our passion is to delve into the rich history of fashion and textiles, bring back something from the past and give it a contemporary feel. That leaves the viewer with a cozy, déjà vu feeling. Our identity is our design diversity,” said Sayeed, adding that the boom in the fashion retail industry comes at the expense of creativity.
“Ready-to-wear fashion can be affordable for many, but it doesn’t cater to the creativity that good fashion should carry,” he said.
“Art is an exclusive form of expression. It can’t be produced in factories like soaps and shampoos. Those who do that aren’t creating art pieces, they’re just making clothes,” he added.
“Responsible fashion means you take care of your costumes for years and, perhaps, for generations. It means all those craftsmen who made this piece have been paid properly and their work has been respected. Affordable fashion means you’re treating your dress as a tissue paper: Use and throw.”
Sayeed, many of whose clients are from the Middle East, said Arab women should not be obsessed with Western fashion trends.
“The new generation of Arab women is very fashion conscious, but unfortunately they consider Western brands as the ultimate fashion word,” he said.
“Asia, particularly South Asia, has more amazing creative fashion designers that can cater for style with a good understanding of their social circumstances. We in South Asia can proudly say we have the best craftsmanship.”
Sayeed said Pakistani craftsmen are among the best. “They’re not mere embroiderers or tailors. They’re like poets who create poetry on a piece of cloth,” he added.
“We have a history of craftsmanship as old as 500 years. We produce best fabric in the world. No one can beat us when it comes to creativity in fashion.”


Rihanna’s Fenty Beauty comes to the Kingdom

Rihanna's beauty line will be sold at Sephora stores. (AFP)
Updated 19 April 2018
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Rihanna’s Fenty Beauty comes to the Kingdom

DUBAI: Make-up lovers in the Kingdom have every reason to celebrate as US superstar and entrepreneur Rihanna is dropping her Fenty Beauty line in the country today.

Fenty Beauty, named 2017’s best innovation by Time Magazine, will be available in Sephora stores in the Kingdom on April 19.

Rihanna launched the beauty line in September, with a promise to make all women feel included.

“Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included, that’s the real reason I made this line,” she said at the time of the launch.

If you’re in the Kingdom and gearing up to make a dash to Sephora, moisturize and prime your face and read on for the five must-haves from Rihanna’s beauty line.

Pro Filt’r Soft Matte Longwear Foundation

A soft matte foundation with buildable, medium to full coverage. This product comes in 40 shades

Stunna Lip Paint

A weightless, long-lasting liquid lipstick with a matte finish. The shade is said to work on a multitude of skin tones.

Match Stix Shimmer Skinstick

You can use this product as a highlighter or blusher and it comes in 10 colorful shades

Mattemoiselle Plush Matte Lipstick

A slim lipstick with a longwearing, soft matte finish, created in 14 color-intense shades.

Gloss Bomb Universal Lip Luminizer

Lip gloss with explosive shine in one universal rose nude shade.

Twitter fans have already shared their excitement on social media.