KAEC announces sale of plots near Haramain railway

KAEC is releasing 280 plots in a master-planned gated community suitable for the construction of single-family homes.
Updated 04 December 2017

KAEC announces sale of plots near Haramain railway

King Abdullah Economic City (KAEC) has announced the off-plan sales of residential land at Miram Al-Hejaz in the city’s Hejaz district.
KAEC is releasing 280 plots in a master-planned gated community suitable for the construction of single-family homes. Prices start at SR358,000 ($95,510) over five years with five percent down payment. The new plots are within walking distance to KAEC’s Haramain high-speed railway, which will start operations early next year.
“The new ‘Miram’ residential project will meet the needs of the increasing number of families, investors and visitors coming to KAEC seeking promising opportunities and a better lifestyle. The Haramain railway station, which will place KAEC an hour away from the two holy cities and only 35 minutes from downtown Jeddah adds to the appeal of the city for people who seek a unique residential location within an easy commute of their current job,” said Fahd Al-Rasheed, managing director and group CEO of KAEC. “The continuous demand for our various residential projects and the real opportunity that ‘Miram’ project represents for those who want to live close to the two holy mosques encouraged us to release the project onto the market at this time despite the economic slowdown.” The station is also the centerpiece of an extensive retail and commercial development that will include a modern souk, new retail malls and cultural centers as well as office space.
“Miram Al-Hejaz features state-of-the-art infrastructure including fiber-optic data connections, energy-efficient construction and extensive landscaping as well as unparalleled connections with the other major cities in the Western region,” said Charles Biele, CEO of the Real Estate Development Company (REDCO) at KAEC.
Miram Al-Hejaz claims to offer residents a luxurious lifestyle experience and numerous facilities, which include beach and marina waterfront dining options, retail outlets, health care, security, mosques, high-quality schools, world-class universities and a number of luxury sporting and recreational facilities such as Juman Park and the Royal Greens Golf Course.
Plots at Miram Al-Hejaz were first exhibited at a sales launch at the Hilton hotel in Jeddah from Nov. 30 to Dec. 2.

Hyundai hosts female Saudi drivers in Korea

Updated 24 June 2018

Hyundai hosts female Saudi drivers in Korea

Three Saudi-based female influencers have visited Korea as part of Hyundai’s outreach to women drivers in the Kingdom, and as brand ambassadors for the carmaker.

The three women include entrepreneur and lifestyle influencer Bayan Linjawi; radio presenter, travel blogger, and fashion lover, Shadia Abdul Aziz; and business-owner and fashion career coach, Reem Faisal. 

During their tour of Korea they received detailed briefings about Hyundai and its products, and toured production, design and research facilities. 

The program gave them an understanding of the innovative and advanced thinking that underpins today’s Hyundai models, and also included opportunities to experience Korean culture and heritage.

“This is an exciting moment for women and for motoring in Saudi Arabia, and Hyundai is committed to playing an active part in this historic change,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “Hyundai’s models will appeal strongly to women from all walks of life, from younger more style-conscious drivers, to those who value practicality and quality. Our brand ambassadors are part of our strategy to highlight those qualities to women as they take their place behind the steering wheel.”

Hyundai has identified design and safety as key buying factors for female drivers in Saudi Arabia, and offers these attributes in a variety of segments, including sedans and SUVs. It has identified established names including the Azera, Sonata and Tucson as key products to promote, as well as the new Kona premium compact SUV.

The brand ambassadors will use a selection of these Hyundai models as they join the first ranks of Saudi female drivers, and will share their experiences with fans and followers. 

Included in their roles will be being part of digital commercials, social media postings, and event appearances under the umbrella of Hyundai’s Saudi campaign #whatsnext.