15 MENA airlines sign 10-year distribution contract with Amadeus

The agreement with Amadeus was signed on Wednesday.
Updated 08 December 2017
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15 MENA airlines sign 10-year distribution contract with Amadeus

Fifteen airlines from the Middle East and North Africa entered on Wednesday into a 10-year framework agreement with Amadeus for distribution services, negotiated and led by the Arab Air Carriers Association (AACO). The airlines participating in the framework agreement to date carried 110 million passengers in 2016, meaning that these airlines will serve over 1 billion passengers during the 10-year duration of the agreement. The contract follows a previous 10-year agreement with 13 AACO airlines, signed in 2008.
For the participating AACO airlines, the partnership will drive economies of scale, technological efficiencies and support the airlines’ vision for distribution in the future. Participating AACO airlines will work with Amadeus to explore how to further develop and maximize the potential of Amadeus’ travel agency network, including enhanced merchandising and retailing capabilities.
The agreement comes after an 18-month process during which AACO’s “taskforce for future distribution strategies” carefully assessed a variety of technology and distribution providers according to their ability to support the long-term needs of its member airlines.
Abdul Wahab Teffaha, secretary general, AACO, said: “This efficient, long-term agreement represents a landmark for a number of AACO members with a technology partner dedicated to supporting new business strategies. This framework secures a solid foundation for those AACO members as they continue to innovate and it will remain open for additional member airlines that wish to join in the future.”
Julia Sattel, senior vice president, airlines, Amadeus said: “We are proud to further deepen our partnership with AACO and its member airlines. Amadeus’ focus on innovation and technology, combined with a partnership approach were in close alignment with the requirements identified by the members of AACO’s taskforce for future distribution strategies. Amadeus’ commitment to evolving airline distribution is demonstrated through its recent IATA NDC Certification as an aggregator and our extensive work on the IATA One Order standard. This deal represents an enormous achievement for Amadeus.”
Maher Koubaa, vice president, head of airline group, Middle East and Africa, Amadeus added: “Airlines in the Middle East have been some of the most successful in the industry over the past decade. Whether their focus is on providing travelers with a premium product, capitalizing on the region as a hub between Asia and Europe, or pursuing a partnership approach, airlines see the value in an omnichannel distribution strategy, to maximize their sales with travelers across the world.”


Bank Al-Bilad leaders benefit from Ashridge program

Updated 19 July 2018
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Bank Al-Bilad leaders benefit from Ashridge program

More than 20 senior leaders from Bank Al-Bilad recently participated in an Ashridge Executive Education Leadership Development Program in Riyadh. With a focus on building 21st century leadership capabilities, this highly experiential and practical learning approach helped leaders communicate their strategic vision, set direction and develop high-performing teams to succeed within the dynamic and fast-moving Saudi banking sector.
With over 20 years of experience in developing regional business leaders, Ashridge delivered a highly customized program, designed not only to address the specific challenges facing the bank’s leaders today, but also to unlock emerging opportunities in the future.
Haitham Al-Medainy, general manager of Bank Al-Bilad, said: “Banking executives must constantly evolve their strategic platforms to keep pace with emerging challenges. In our sector, change is constant — from changing regulations to economic movements — and our leaders need to be prepared to tackle these issues with a focus on organizational leadership. The Ashridge program combined leadership development with strategic thinking and gave them hands-on development in solving their daily business challenges.”
The program was led by Ashridge’s international faculty team of Colin Williams and Tony MacRae. “This was an exciting collaborative partnership with Bank Al-Bilad, and a great opportunity to engage with and develop the bank’s leaders around their essential leadership and strategic capabilities necessary to successfully compete in today’s complex and challenging marketplace,” they said in a statement.
Established in 1959, Ashridge is a leading business school for working professionals with an international reputation for leadership development. It is among the 1 percent of business schools globally accredited by AMBA, EQUIS and AACSB; these are the highly regarded benchmarks of quality and standards in business education worldwide.
Each year it works with over 6,000 managers from 850 organizations in 60 countries by helping them to develop their leadership capabilities.
Regionally, Ashridge has over 20 years’ experience in the Middle East, designing and delivering senior leadership assessment and development projects.