Mmoshaya 2017’s most trending YouTube video in MENA

A screen grab from a video by Mmoshaya on YouTube.
Updated 08 December 2017
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Mmoshaya 2017’s most trending YouTube video in MENA

YouTube released a list of this year’s top trending videos in the Middle East and North Africa on Wednesday.
Mohamed Moshaya, one of the first Arab creators dedicated entirely to family content, topped the list with a video of a compilation of his adventures with his three kids.
Like last year, all of 2017’s most trending non-music videos are by the region’s YouTube creators.
The results are also reflective of the diversity of YouTube’s audience in the Middle East. This year’s most trending music videos start with “Khamsa Adwaa” (Five Lights), a Saudi band made up of young girls. The list also includes Moroccan pop sensation Saad Lamjarad, as well as the hit single “Talat Daqat” (Three Beats) by Egypt’s Abu featuring iconic film star Yousra.
YouTube said the region’s watch time, second only to the US, grew by 60 percent last year, and by 90 percent on mobile. “We are proud of how far the Arab creator community has come, having tripled in size in the last three years. These channels grew not just in number of subscribers, but also in quality and variety, as content uploaded grew by 80 percent when compared to last year,” YouTube said.
Saudi Arabia currently constitutes one-third of total watch time on YouTube in the Arab world with 65 percent annual growth in watch time on mobile devices, of which the top content viewed includes entertainment, music and education. As for content creation, 25 percent of video uploads in the Arab world are from Saudi Arabia and 15 percent of the total watch time of local Saudi content is from outside of Saudi Arabia.
Watch time of female-led channels in the Kingdom grew by 75 percent in 2016. Moreover, the fastest growing female YouTube creators in the Arab world come from Saudi Arabia.

Top trending videos of 2017:
1. Top comedy sketch compilations by Mmoshaya
2. “The iPad Generation” episode by Swar Shuaib
3. Ramadan comedy sketch by Shady Srour
4. Lie Detector Test Challenge with Danyah Shafei by D7oomy
5. Wedding night comedy sketch by Nour Stars

Top trending music videos of 2017:
1. Five Lights — “HUSH“
2. Saad Lamjared — “LET GO“
3. Nasr Al-Bahhar — “Ma Rad Ilay“
4. Aymane Serhani — “Nebghi Djini Bsurvet“
5. Cairokee & Tarek El-Sheikh — “Al-Keif“


Visa, mada launch ‘mada Pay’ app

Updated 16 July 2018
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Visa, mada launch ‘mada Pay’ app

Visa, a world leader in digital payments, announced Sunday that it has partnered with mada, the national payment scheme, to bring Saudi consumers mada Pay, the first mobile payment solution that supports contactless (NFC) transactions to launch in the Kingdom.
mada Pay is an Android-based mobile application that enables cardholders to make fast, easy and secure contactless mobile payments at NFC-enabled merchants throughout Saudi and abroad with Saudi-issued Visa cards (credit and prepaid). Visa and mada co-badged (debit and prepaid) cards can also be used with mada Pay.
The mada Pay app features built-in security technology enabled by Visa Token Service and mada Tokenization Platform that replaces card data, including the 16-digit card number, with a “token” (a random number), to protect cardholders’ account information. During the transaction, the token is selected (either a mada or Visa token) and submitted into the payment process rather than the actual card information, depending on the type of card and geographical location where the transaction occurs. This means that users of digital applications such as mada Pay are able to pay, safe in the knowledge that they are protected by multiple layers of security.
Ali Bailoun, Visa’s general manager for Saudi Arabia, said: “We’re delighted to be partnering with mada to launch mada Pay, the first digital application of its kind in Saudi Arabia, a secure and innovative cashless solution made possible by our joint secure tokenization technologies. This initiative reflects our commitment to supporting Saudi Arabia’s Vision 2030 by leveraging our global capabilities and solutions to help build a secure, seamless and modern payments infrastructure that will facilitate the shift toward cashless commerce.”
Ziad Al-Yousef, general manager of the General Department of Payments Systems at the Saudi Arabian Monetary Authority (SAMA), said: “Offering consumers a digital application is an important step forward in supporting the government’s efforts to achieve Vision 2030. We are pleased to be partnering with Visa and other international players to deliver such a safe, convenient and interoperable new way to pay.”
Earlier this year, Visa released the results of an independent study conducted by Roubini ThoughtLab and commissioned by Visa, “Cashless Cities: Realizing the Benefits of Digital Payments,” which examined the economic impact of increasing the use of digital payments in major cities around the world.
“Our Cashless Cities study shows that increased usage of digital payments, such as cards and mobile payments, could yield a net benefit of up to SR25.12 billion annually to consumers, businesses, and government in Riyadh. Today’s partnership is a great example of how Visa, the leading digital payments company globally, is well positioned to work with our partners in government — as well as across banks and merchants, in unlocking the financial benefits of moving toward digital payments,” added Bailoun.