Jeddah feels the ‘Pulse’ of new art show

Obadah AlJefri explaining the concept behind his “trash bags” to the viewers.
Updated 08 December 2017
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Jeddah feels the ‘Pulse’ of new art show

Jeddah: Athr Gallery’s latest exhibition, “Pulse,” opened its doors on Wednesday, showcasing the works of new artists from several genres.
The biannual exhibit, in its fifth edition, hosts an array of artists who offered their version of the concept “Time — past, present and future.”
Some of the 25 artists, both Saudi nationals and residents, aged 15-35 years old, were exhibiting their works for the first time.
The exhibit hall was packed as soon it opened as Jeddawis flocked to see the many pieces on show.
Art students from the nearby King Abdullah University for Science and Technology (KAUST) for the first time viewed the diversity of art installations, calligraphy, contemporary pieces and conceptual renditions by Saudi artists.
It was the artists’ task to look at the world and find how the concept of time translated into their emotional, physiological and psychological state. Each artist had their own take on the “pulse” theme, and each project was distinct from their contemporaries.
On the second floor of the gallery, an outstanding replica of Madinah’s famous Baha’aldeen Hotel was presented by The Loft ME.
Vintage furniture and items dating to the 1970s provided a sense of nostalgia.
The show also displayed works by a number of designers such as Once Upon a Chair, The Loft, Pendulum, Nesma Embroidery and others.
The Athr exhibition will continue in the office towers of Serafi Mega Mall until Jan. 4, 2018.
 


TheFace: Deena Al-Faris, founder of Qamrah fashion brand

Deena Al-Faris (AN photo by Ziyad Alarfaj)
Updated 19 July 2018
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TheFace: Deena Al-Faris, founder of Qamrah fashion brand

  • My story began with a loving and inspirational entrepreneur father who believed in me, and nourished my ambitions through the provision of education and unique experiences

Being a co-founder of the first Saudi caviar farm was not enough. I launched my Qamrah fashion brand to reach out to women and help them rise up with self-confidence.

My story began with a loving and inspirational entrepreneur father who believed in me, and nourished my ambitions through the provision of education and unique experiences.

Like most ambitious women, I wanted to be everything at the same time. I studied business and went on to earn a master’s degree in international law, majoring in women’s rights. I am now married to a supportive, loving husband and blessed with two sons.

At a young age, I co-founded the Al-Faris sturgeon fish farm and Caviar Court factory. I proved that women can break the glass ceiling in a male-dominated field, and earned a chief executive position during a time when that was not as acceptable as it is now.

One of the most significant challenges I faced was to cross the trading borders and export Saudi caviar to Russia. Overcoming international bureaucracies and coming up with a persuasive strategy is a unique experience that I shall never forget. It has certainly put us on the map.

A few years ago, I realized I needed to move out of my comfort zone and do more with my true passion, focusing on elevating the aspirations and executive presence of women. So, I created a platform and fashion brand through Qamrah World to empower women to find their purpose and pursue their dreams.

I remind myself and all women to own our aspirations, believe in our power to live up to our potential with confidence, and enjoy the purposeful world. We are ready to embrace ambition.