Dubai’s first ever ‘Modest Fashion Week’ draws to a close

Models Tulin Sahin and Halima Aden at the Dubai Modest Fashion Week. (Via Instagram)
Updated 12 December 2017
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Dubai’s first ever ‘Modest Fashion Week’ draws to a close

DUBAI: Following its iconic opening show starring international hijab supermodel Halima Aden, to a talk on the evolution of the abaya from Sheikha Hend Faisal Al-Qassemi, the first Dubai Modest Fashion Week (DMFW) drew to an impressive close this week.
The two-day style event that took place on Dec. 8-9 saw both established and emerging designers from over 20 countries take part in 40 fashion shows, with 50 brand booths, interactive workshops and talks, fashion and art exhibitions, plus 100 celebrities and influencers, gather at the city’s Burj Park to showcase the latest modest fashion trends.
Working toward coining Dubai as a hub for the multi-billion dollar modest retail industry in the Middle East, Sheikha Azza bint Rashid Al-Nuaimi, Mouza Obaid Ghubash, Diana Haddad, and organizers — Modest Fashion Week founders Franka Soeria and Özlem Sahin (Think Fashion) as well as Arif Ebrahim (Red Connect) officially opened the weekend.
Aden, the first Hijabi super model, walked the DMFW catwalk for the opening show, the Modanisa Fashion Show with Rasit Bagzibagli and Muslima Wear. Set within an open-air catwalk beneath the site of the Burj Khalifa, Aden’s fans got to see the international icon in action and get a glimpse of the star quality that has seen her grace the covers of Vogue Arabia and fashion magazines around the world.
Day two kicked off with a jam-packed schedule of shows from Selma Sari by Modanisa, Canadian modest teen brand Yours Truly, modest brand Huw Roman Tokyo and the US’ favorite Fllumae, as well as contemporary ready-to-wear Malaysian label, aere. This was followed by a show from one of modest fashion’s most established names, Kuwaiti brand Anotah.
“We are thrilled with the success of Dubai Modest Fashion Week. This weekend we have welcomed some of the modest fashion industry’s shining stars from around the world to this truly innovative city. With its position as the center for modest fashion in the GCC, this is another step in strengthening the movement’s already burgeoning influence on the mainstream fashion industry,” said Franka Soeria, DMFW co-founder and co-creator of Think Fashion.
Özlem Sahin, DMFW co-founder and co-creator of Think Fashion added: “Our aim with Modest Fashion Week is to engage international and local ground-breaking fashion talents, and to show the world that trendsetting design and modest fashion go hand-in-hand. The past two days have undoubtedly highlighted the diversity and depth of this fast-growing industry and further cemented its influence.”


Saudi fashion label puts women in limelight

Renad Hefni showcases her brand Royaled collection. Her bold spring/summer collection aims to make women feel powerful and confident.( Photo/Supplied)
Updated 19 July 2018
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Saudi fashion label puts women in limelight

  • In 2018, Saudi Arabia hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.
  • Renad Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah

JEDDAH: Fashion and couture are on the rise in Saudi Arabia with the increase in young Saudi fashion icons and the growth of the creative community.

In 2018, the Kingdom hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.

With the growth of female empowerment in Kingdom, Renad Hefni, a fashion designer and graduate of Dar Al-Hekma University, began her brand Royaled to empower young women in the country. 

Hefni believes that “changing someone’s appearance can lead to changing people’s attitude toward one another.” Her brand celebrates female power.

“Royaled looks to celebrate every woman who treasures her character by crowning her with a virtual crown and a throne fit for the queen aura that radiates with inspiration. Jeweled with grace, charm and confidence,” she said.

Hefni told Arab News that to her the crown represents power, victory and glory. “It symbolizes leadership to closely align the women of the 21st century with their rights of passage to confidence and influence.”

She believes Royaled will stand out to young Saudi women as it represents their need to thrive and conquer.

“When everyone started to see the brand, they understood the message completely — from the logo to the slogan to all the crowns placed on every garment. Being recognized, understood and appreciated for why I became a designer is my proudest achievement,” Hefni said.

She promotes women’s rights through her fashion label. One of her collections, titled “Enthrone,” consists of half garments to let women feel that “they are the missing beautiful piece in every garment.”

Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah.

Royaled has already made a name for itself with two fashion shows in Dubai and more to come. Royaled has a broad vision for the future.

“Our vision is to reach a wider audience in different countries and to dress some of the most powerful and well-known women. Royaled looks to expand its target market and reach international fashion weeks.” The brand has launched its spring/summer collection “The Ruler.” 

Inspired by the 1980s hiphop style mixed with Middle Eastern glam, the collection reminds women “of their power and confidence, creating a movement, an army of strong and capable women,” reads a post shared on the brand’s Instagram page.

UAE-Yemeni singer Balqees Fathi appeared in a video clip wearing Royaled’s tower collar vest.

Royaled was established in 2015 — it is a new name that has made big steps. See the brand’s page on Instagram: @RoyaledbyRH.