International cinema chains eye huge opportunities in Saudi Arabia

Saudis attend the "Short Film Competition 2" festival on October 20, 2017, at King Fahad Culture Center in Riyadh. (AFP)
Updated 13 December 2017
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International cinema chains eye huge opportunities in Saudi Arabia

LONDON: International and Middle Eastern cinema chains are eager to expand into Saudi Arabia following the Kingdom’s decision to allow movie theaters to operate from early 2018.
It will be the first time in 35 years that cinemas have been permitted to open in the Kingdom, and is a move likely to open up a whole new audience of cinema-goers hungry to watch the latest blockbusters without having to drive or fly to Dubai or Bahrain.
Novo Cinemas, which has 152 screens across the UAE and Bahrain, is one of the regional chains watching developments in the Kingdom with interest.
“Novo Cinemas are currently expanding everywhere. We have received several requests from KSA and are currently studying a number of these options,” Debbie Stanford-Kristiansen, chief executive at Novo Cinemas, told Arab News.
“These are dynamic and exciting times for KSA, the region and our industry,” she said.
Vox Cinemas, which is part of the Dubai-based Majid Al-Futtaim group, has also welcomed Saudi Arabia’s decision, and a spokeperson confirmed to Arab News that the cinema chain was “in talks to introduce our Vox Cinemas brand” to the Kingdom.
“We are highly committed to the people of Saudi Arabia and would welcome an opportunity to be part of this exciting development if given the opportunity,” the spokesperson told Arab News.
Vox cinemas has 284 screens across the whole Middle East region, including UAE, Lebanon, Oman, Egypt, Bahrain and Qatar.
In the UK, the cinema chain Vue is also exploring opportunities in the Kingdom.
According to reports In October by the UK newspaper, The Times, the company was invited to a Riyadh investment conference to pitch its idea for a chain of theaters in the Kingdom.
Commenting on the lifting of the ban, a Vue spokesperson told Arab News: “This is an exciting moment in the history of cinema, which has been an important medium for out of home entertainment for over 100 years.
“We are continually exploring new and attractive high-growth markets and this could be a significant opportunity for Vue. They have some incredible plans in place and we look forward to continuing our conversations in the region,” the spokesperson said.
Vue currently has 87 cinemas, with 843 screens across the UK and Ireland.
Last month, local media reported that the US-headquartered AMC Entertainment was potentially interested in operating in the Kingdom if the ban was lifted, citing comments made by AMC’s CEO Adam Aron at the MiSK Global Forum in Riyadh held in November.
The Saudi government will start issuing licenses for cinemas early next year, with the first theaters to open in March 2018, according to a statement from minister of culture and information, Awwad Al-Awwad issued on Dec. 11.

The lifting of the cinema ban is expected to bolster the Saudi Arabian economy, generate jobs, and help develop industries outside of the oil sector. It is one of a number of economic and social reforms, including the decision earlier this year to allow women to drive from June 2018.
“This marks a watershed moment in the development of the cultural economy in the Kingdom,” Al-Awwad said in a statement.
“Opening cinemas will act as a catalyst for economic growth and diversification; by developing the broader cultural sector we will create new employment and training opportunities, as well as enriching the Kingdom’s entertainment options.”
By 2030, Saudi Arabia is expected to be home to more than 300 cinemas, according to the government.
 


We have a story to share with the Saudi people, says new US official in Riyadh

Cultural and educational exchange programs between Saudi Arabia and the United States help build stronger ties. (AN photo)
Updated 19 September 2018
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We have a story to share with the Saudi people, says new US official in Riyadh

  • We have a story to tell and a story to share in Saudi Arabia with the Saudi people. We are pleased that so many Saudis want to study in the United States: US Public Affairs Counselor in KSA

RIYADH: Cultural and educational exchange programs between Saudi Arabia and the United States “help build stronger ties between the two countries and bring them closer together,” according to Brian Shott, the new US Public Affairs Counselor in Saudi Arabia.

Speaking at a reception to welcome him at the US embassy in Riyadh on September 18, he said: “One of the main things we do is we try to share aspects of the United States and of American culture, but we also learn from Saudis and Saudi culture.” 

In her opening speech, the embassy’s Deputy Chief of Mission Martina Strong also highlighted the enduring relationship between the two countries, saying: “Tonight is a celebration, a celebration of a friendship that has extended over many, many decades.”

Shott, who previously served in Morocco, Cairo and Baghdad, will be in Saudi Arabia for the next two years, during which he will promote educational and cultural exchanges.

“There are some real opportunities here and we have been fortunate enough to be able take advantage of partnerships with Saudi organizations and Saudi agencies, whether it is the General Authority for Culture or the Ministry of Education,” he said.

“We have a story to tell and a story to share in Saudi Arabia with the Saudi people. We are pleased that so many Saudis want to study in the United States.”

Meanwhile, the reception also served as a farewell to Robin Yeager, the cultural attache in Riyadh. She said that it had been a “very dynamic time to be in Saudi Arabia. It has been a pleasure and an honor to be here at a time when I get to know first-hand the future that Saudis are trying to build.”

The night that women were were given the right to drive, she said she went out and saw the “thrill on their faces.” To assist with empowerment and other progressive policies, embassy staff work on social issues and provide leadership training for women’s groups, she said.

“It is beautiful because they take something that an American expert talks to them about and they turn it into the Saudi way to approach it,” she added. “It’s not that we are changing things; it’s that we are giving them tools, so they can build what they want to build.”