Longines marks 185th anniversary with special edition watch in Middle East

Based on a Heritage honey-colored model re-edition of a timepiece from 1918, this watch displays Arabic numerals.
Updated 12 December 2017
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Longines marks 185th anniversary with special edition watch in Middle East

Swiss watch brand Longines is celebrating its 185th anniversary this year. As a celebration and a tribute to its customers in the Middle East, Longines is launching a special edition numbered and limited to 185 pieces. Based on a Heritage honey-colored model re-edition of a timepiece from 1918, this watch displays Arabic numerals such as those used in the Middle East.
“As a tribute to its long watchmaking tradition, the Swiss brand Longines loves to reissue some of the iconic pieces that have enhanced its profile throughout its existence. This 1918 model draws its inspiration from the rich history of the brand with the winged hourglass and echoes the first bracelet-chronographs created by Longines. As with the latter, this timepiece features a dial also found on pocket watches from this period, but with Arabic numerals instead of the European ones found in the original model. Its vintage aesthetic and refined fabrication will entice admirers of fine watchmaking,” the watchmaker said in a press release.
Blued steel and honey-colored varnish impart character to hands that stand out on a white-lacquered polished dial, which mark the hours and minutes on this reissued model. The small second hand at 6 o’clock adds dimension and contrast to the dial with its Longines’ blue color. The honey color can also be found on the large Arabic numerals painted on the dial, providing this emblematic early 20th century timepiece with a successful balance.
This refined model is limited to 185 pieces and each model is numbered on the caseback. Measuring 41 mm, it houses an L615 automatic winding mechanical calibre. To complete the set, a honey-colored alligator strap echoes the dominant color of the dial harmoniously.
Longines was founded in Saint-Imier, Switzerland, in 1832.


Hyundai Motor Park offers a day out for families

The custom-built track has obstacles/props simulating real-life scenarios, from paying for petrol to watching drive-in movies.
Updated 23 October 2018
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Hyundai Motor Park offers a day out for families

Women in Saudi Arabia are being encouraged to get behind the wheel at a series of fun, informative events being held over the next two months.

Hyundai Motor Park 2018 will enable females with driving licenses to test-drive one of five models on a custom-built track complete with obstacles/props simulating real-life scenarios, from paying for petrol to watching drive-in movies. 

Non-drivers, husbands, and children will also be catered to with food and entertainment.

“We hope Hyundai Motor Park 2018 will boost women’s confidence and enthusiasm about the prospect of being able to drive in Saudi Arabia,” said Mike Song, head of Hyundai Middle East and Africa.

“The fun, informative sessions have been designed to address some of the most common concerns among new and infrequent drivers, such as a fear of involvement in accidents.” 

The motor park will provide education about road safety and highlight some of the technological advances that are making motoring safer. It will include a driving track featuring props that mimic real-life situations on the road, but in a secure environment. During the test-drive, motorists will navigate activities such as ordering food at a drive-through restaurant, refueling at a gas station, and finding a parking space at a mall while avoiding common hazards such as abandoned trolleys. At the end of the session, they will park in front of a “drive-in” cinema and receive an individual evaluation of their driving, plus tips.

Five Hyundai models will be available to try out. A professional driving instructor will demonstrate the vehicles’ key features, then accompany each participant on a 20-minute test-drive of the vehicle of her choice. Women who have yet to obtain their driving licenses need not miss out on the experience. They will be invited to ride in the vehicle of their choice while an instructor leads them around the course.

Each participant will be introduced to pertinent road safety topics, such as hazard perception, parking, and basic defensive driving to avoid dangerous situations. 

Hyundai Motor Park 2018 offers fun for all the family, plus five food trucks. Children will learn about how cars work by building their own model engines; other entertainment will include quizzes, a giant game of Jenga, and a session on Korean handicrafts, a collaboration with Korea Tourism Organization. 

Hyundai Motor Park 2018 will take place in Dammam from Oct. 31 to Nov. 3, in Riyadh from Nov. 14 to 17, and Jeddah from Dec. 17 to 20.