Over 1,800 digital professionals attend 6th edition of ArabNet Riyadh

Princess Reema bint Bandar Al-Saud participated in a panel that tackled building an innovation economy.
Updated 12 December 2017
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Over 1,800 digital professionals attend 6th edition of ArabNet Riyadh

Over 1,800 regional and international digital professionals, leaders and entrepreneurs gathered at ArabNet Riyadh — the largest and most influential digital conference in the Kingdom — to discuss the future of digital business in the region.
The event kicked off on Monday and the main conference day started on Tuesday at Burj Rafal Hotel Kempinski.
The event is held under the patronage of the Ministry of Communications and Information Technology (MCIT), hosted by King Abdulaziz City for Science and Technology (KACST), supported by Badir Program for Technology Incubators and sponsored by top companies in the Kingdom, including the strategic sponsor, STC, and other sponsors like InspireU, Al-Ahli Bank (NCB), Digital Media Services (DMS) and Al-Khaleejiah.
The opening ceremony featured an interactive session between Badir CEO Nawaf bin Attaf Al-Sahhaf and ArabNet CEO Omar Christidis.
Al-Sahhaf highlighted the efforts of Badir in enabling entrepreneurs and individual investors to effectively communicate and build sustainable strategic partnerships in order to support and develop successful technology projects in the Kingdom. He said that both Badir and ArabNet share the mission of helping grow the knowledge economy in the region.
Christidis said the conference highlighted the latest trends and opportunities in the Saudi market, in line with the Kingdom’s Vision 2030 and the National Transformation Program 2020, focusing on the development of the ecosystem and transformation of the Kingdom’s economy into a knowledge-based economy.
The opening ceremony was followed by a panel that tackled building an innovation economy. The panel, part of the Digital Transformation Forum, featured prominent public and private sector leaders such as Princess Reema bint Bandar Al-Saud, deputy of planning and development — General Sport Authority, and president of Mass Participation Federation; Basem Al-Sallom, deputy governor for marketing and communication at the Saudi Arabian General Investment Authority (SAGIA); and Ahmad Al-Faifi, managing director, SAP Saudi Arabia, Bahrain and Yemen.
Speaking about the digitization of education were Yousef Al-Ohali, CEO of Tatweer Education Technology Company (TETCO); Nasser Alluwaishiq, chief officer, content and digital solutions at Tatweer for Educational Services Company (T4edu); and Yasser Alobaidan, CEO of Jawraa.
ArabNet Riyadh featured the Innovation and Investment Forum with a dedicated track focusing on the investment landscape and improving the ecosystem and access to LPs and growth capital; as well as a track focused on startup growth strategies and development.


Hyundai hosts female Saudi drivers in Korea

Updated 24 June 2018
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Hyundai hosts female Saudi drivers in Korea

Three Saudi-based female influencers have visited Korea as part of Hyundai’s outreach to women drivers in the Kingdom, and as brand ambassadors for the carmaker.

The three women include entrepreneur and lifestyle influencer Bayan Linjawi; radio presenter, travel blogger, and fashion lover, Shadia Abdul Aziz; and business-owner and fashion career coach, Reem Faisal. 

During their tour of Korea they received detailed briefings about Hyundai and its products, and toured production, design and research facilities. 

The program gave them an understanding of the innovative and advanced thinking that underpins today’s Hyundai models, and also included opportunities to experience Korean culture and heritage.

“This is an exciting moment for women and for motoring in Saudi Arabia, and Hyundai is committed to playing an active part in this historic change,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “Hyundai’s models will appeal strongly to women from all walks of life, from younger more style-conscious drivers, to those who value practicality and quality. Our brand ambassadors are part of our strategy to highlight those qualities to women as they take their place behind the steering wheel.”

Hyundai has identified design and safety as key buying factors for female drivers in Saudi Arabia, and offers these attributes in a variety of segments, including sedans and SUVs. It has identified established names including the Azera, Sonata and Tucson as key products to promote, as well as the new Kona premium compact SUV.

The brand ambassadors will use a selection of these Hyundai models as they join the first ranks of Saudi female drivers, and will share their experiences with fans and followers. 

Included in their roles will be being part of digital commercials, social media postings, and event appearances under the umbrella of Hyundai’s Saudi campaign #whatsnext.