LONDON: A view of Harrods is usually reserved for those at the top of the property ladder but Londoners with just £10 ($13) to spare could see the Knightsbridge landmark from the terrace of a £3.2 million apartment that’s currently up for grabs in an extravagant prize draw.
The elegant three-bedroom abode on London’s swanky Walton Street boasts all the trimmings of a classic West London apartment, with high ceilings, sash windows and period features offset by modern fittings.
Your LADDR, the newly launched competition website behind the property prize draw, is selling 380,000 tickets at £10 a piece, with a maximum of 150 tickets per person.
Founder 25-year-old Santa Agolli, an entrepreneur, explained her motives to The Evening Standard newspaper: “It is so hard to get on the London property market full stop, but for many people this kind of home is a dream. I want to empower someone to have this home which is right at the top end of the market. It is an amazing property, so I cannot wait to see who wins it.”
The 1,063 square foot property is the first to be listed on the site, which obliges entrants to participate in a skill-basked competition to distinguish it from a random lottery draw, which the law prohibits from being run for personal profit.
Aspiring Knightsbridge apartment owners will have to take on a “Spot The Ball” cricketing challenge, judged by a professional cricketer. Players must mark the precise center of the ball to win, and if more than one hit the right spot then a winner will be selected and others given a cash prize.
The competition, which opens today, will run for nine months or until all tickets have been sold, with each ticket promising a 1 in 380,000 chance of winning the millionaire-worthy pad in one of London’s most elite locales.
To make sure prospective residents fit in, the competition company is also throwing in a car worth up to £56,000, with coveted roadside parking beside the property.
This $4.3m apartment in Knightsbridge, London could be yours ... for just $13
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