‘Colors of Saudi Arabia’ concludes with over 30,000 visitors

Updated 18 December 2017
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‘Colors of Saudi Arabia’ concludes with over 30,000 visitors

RIYADH: The sixth edition of the Colors of Saudi Arabia Forum concluded on Saturday, December 16.

The event was organized by Saudi Commission for Tourism and National Heritage (SCTH) and was held at the Riyadh Center for Exhibitions and Conferences between Dec. 12-16, 2017, with over 30,000 visitors from all walks of life.

The director of the Saudi Colors forum, Bodor Al Sudairi, said that Chairman of SCTH Prince Sultan bin Salman’s interest in this annual forum is to help citizens and residents recognize hidden treasures in the regions of the Kingdom through works presented by young people.

“Images and films do not need translation or texts; however, they are a universal and faster visual message for the recipient.”

Al-Sudairi said that “(Colors of Saudi Arabia) activities are held throughout the year, with special trips for filmmakers from the Kingdom and the Gulf to explore new and diverse areas of the Kingdom, cover events, festivals and archaeological sites. The output of these trips is displayed on the Saudi photo and film library site.”

She added that the Colors of Arabia forum annually visits all regions of the Kingdom in cooperation with the branches of the SCTNH and partners, which show all pictures and films which won in the past years. She announced that the forum will have stops in Gulf States.

The event serves as a competition for photography and films in which both citizens and residents compete. This year’s edition was a distinguished one due to hosting the world-class New York Film Academy, with a specialized course for photography, and a specialized film session was held daily during the event.

The vice president of marketing and programs at the SCTH, Abdullah Al-Morshed, said that the forum succeeded in drawing attention to the capabilities of participants in the field of photography and film production.

“The last five sessions of the forum witnessed 150 workshops, 170,000 visitors, 300 films and displaying of 15,000 pictures. The SCTH-backed New York Film Academy and National Geographic received a lot of attention from specialists and photography enthusiasts.”

Al-Morshed pointed out that the forum establishes a new culture in arts, literature and tourism through the presentation of photographic visions (photographs and films) about the present and future of the Kingdom and how to establish positive mental images of Saudi society.

The Prince Sultan Bin Salman Award for Photography was awarded to the Kingdom’s first photographers, including Mohammed Bin Abdullah, one of the pioneers of photography in the Kingdom. He began filming in 1977 and participated in international competitions.

Saad bin Mohammed Al-Sunaidi also received an award; he was one of the first Saudis to obtain a bachelor’s degree in photography from the Higher Institute of Cinema in Egypt.

The Cultural Heritage Award was presented to Abdul Aziz Al-Dakhil, the founder of the Erth Aerial Photography Team, which documented aspects of the Prophet’s biography, history, nature and cultural sites in the modern state of Saudi Arabia in more than 40 different locations in the Kingdom and with more than 10,000 pictures.


Huge free bus service to speed fans to the 2018 Saudia Ad Diriyah E-Prix action

Updated 11 December 2018
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Huge free bus service to speed fans to the 2018 Saudia Ad Diriyah E-Prix action

  • Multiple pick-up points around the city, at malls and hotels, with easy access to Ad Diriyah so ticket holders can relax and leave the car at home

RIYADH: One of the biggest free ‘Park & Ride’ public shuttle bus systems Saudi Arabia has ever laid on for an event will swing into action for the 2018 ‘Saudia’ Ad Diriyah E Prix, which gets underway this week.
The festival of Formula E racing, entertainment, international music acts and cultural activities starts on at 4pm Thursday December 13, at the stunning UNESCO heritage site of Ad Diriyah on the outskirts of Riyadh.
Plus, on the evening of December 13, Enrique Iglesias and Jason Derulo will kick off the first of three incredible nights of music concerts for Formula E ticket holders. The following day, December 14, Arab music legend Amr Diab and globally-renowned pop band Black Eyed Peas will delight the audience. And, on December 15, race day, following the exhilarating 2018 ‘Saudia’ Ad Diriyah E Prix, US smash hit OneRepublic and superstar DJ/producer David Guetta will bring the event to an electrifying finale.
Only fans holding tickets will be able to access the entire Ad Diriyah site including the race track, the concert arena and the complimentary concerts and the 180,000 sq m Allianz E Village.
So, with thousands set to descend on the site, officials are ensuring that fans can race to the action, with a huge network of free buses created to cut down on traffic and embrace more sustainable transport alternatives in keeping with Formula E’s message.

Prince Khalid bin Sultan Al Faisal Al-Saud, President of the Saudi Arabian Motor Federation, said: “Saudi Arabia is on a journey toward sustainability and Formula E’s message of renewable energy and working to minimize its environmental footprint is inspiring and important.
“We want Formula E to electrify and inspire the next generation of Saudis to embrace sustainable forms of transport.
“That’s why, in keeping with other Formula E races around the world, we’ll be encouraging ticket holders to take advantage of the ‘Park & Ride’. Cars trying to get to Ad Diriyah without specific access will not have access and will be directed to use the public ‘Park & Ride’. So, relax, leave the car at home, and leave the driving to us.
“Our partnership with Formula E is for the next decade and this is one small step we can take together. At SAMF we are committed to improving driving standards and driving conditions and encouraging responsible driving.”
Single day and three-day Grandstand ticket holders can benefit from a ‘Park & Ride’ service, which will operate from King Saud University, with space for up to 7,000 cars.
Plus, shuttle buses will operate a ‘City Park & Ride’ network from a number of locations across Riyadh with pick-up points at Al Faisaliah, Narcissus Hotel, the Hyatt Regency, Four Seasons, Fraser Suites, Holiday Inn Al Meydan, Holiday Inn Olaya, Aloft hotel, Burj Rafal Kempinski Hotel, Sheraton Riyadh Hotel, Executive KAFD Hotel, Movenpick Riyadh Hotel, Marriott King Saud Rd Hotel, Double Tree by Hilton Hotel, Panorama Mall and Riyadh Park Mall.
On each day it will begin operating an hour before Ad Diriyah opens. Shuttles start 3pm on Thursday (ahead of venue opening at 4pm), 1pm on Friday (venue opens 2pm) and finally 9am on Saturday (race day, venue opens 10am).
Uber, Careems or official taxis will be directed to a ‘drop off’ area in the general parking area.
Drivers without the official Formula E parking pass will not have access to Ad Diriyah and will be directed to use the public ‘Park & Ride’
If you are a Grandstand ticket holder, whether a single day or a three-day ticket holder, you need to purchase three tickets to qualify for one parking pass.
For every three Grandstand tickets purchased the buyer gets one pass into the general parking area.
If no parking pass, then you must use the ‘Park & Ride’.
Tickets are on sale here and are also available at Point of Sale units at Riyadh Park Mall, Oud Square and Doos Carting (only Grandstand tickets from Doos) and Seven Car Lounge.