McDonald’s KSA launches ‘VIP Drive Thru Club’

Updated 18 December 2017
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McDonald’s KSA launches ‘VIP Drive Thru Club’

McDonald’s has launched the “VIP Drive Thru Club” as part of its efforts to reward its customers. The program has been implemented in all McDonald’s KSA stores that offer drive-thru service in the western and southern regions of the Kingdom.
Customers can join the club through an easy process of “Download, stick and enjoy.” They can download and register on the McDonald’s app and head to the nearest McDonald’s store. On showing confirmation of registration, the customer will be provided with a sticker to be placed on the front window of the car.
Customers will be rewarded with their “favorite” products, which will constantly change depending on their preferences.
“McDonald’s KSA is offering customers a chance to claim exclusive monthly rewards, with purchases of SR40 ($10) or above. The ‘VIP Drive Thru Club’ is not just a way to be recognized as a valued customer of McDonald’s. The customers will also be part of our loyalty programs that enable them to receive different exciting offers for them and their families,” the fast-food chain said in a press release.
McDonald’s KSA said it strives to please customers by creating new offers to their liking. It is the McDonald’s way of providing its customers with innovative deals.
Mohamed Alireza, deputy general manager of Reza Food Services — McDonald’s west and south, said: “It brings us great pleasure to continuously provide our beloved customers with programs that are exciting. This program was set to recognize our loyal customers and reward them with what they love. We are planning to always keep this program relevant and thrilling.”


Deal to create largest Arab digital marketing network

Updated 17 June 2019
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Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”