Frenchman invents lemony oysters in time for holidays
Frenchman invents lemony oysters in time for holidays
Joffrey Dubault, 29, also offers oysters flavored with shallots, another perennial accompaniment usually served finely chopped and floating in vinegar.
“It was pretty discouraging at first when I had to throw out 90 percent,” the lanky oyster farmer says, a baseball cap shielding his blue eyes. “Now I have a 95-percent success rate.”
The process, which Dubault has patented, involves plunging the oysters into a tank of sea water laced with lemon extract for between two and 12 hours.
The oysters naturally pump the water through sieve-like gills, becoming impregnated with the flavor.
The technique may seem simple but “there are 16 steps to the process, and if any one of them isn’t done correctly the result is failure,” says Dubault, who farms some 40 tons of the bivalves each year off Marennes, France’s oyster capital on the west coast.
Dubault, who says he got the idea from customers at his market stall constantly asking him to throw in a lemon along with their purchase, began marketing the pre-flavored oysters in October and has found buyers from Belgium to Hong Kong.
He won recognition for his invention at a seafood trade fair in Brussels last April when he said Chinese visitors congratulated him, saying they had been attempting a similar feat for seven years.
The nod in Brussels encouraged Dubault to set up his company, called So’ooh, to market the novelty.
Targeting Asian clients, he has created a ginger version, while oysters flavored with muscatel, the sweet fortified wine, are aimed at the Italian palate.
Next year he plans to add grapefruit and mirabelle plum to his flavor menu, Dubault says, while truffle and pepper versions will follow for the next end-of-year holidays.
“People have asked me to add chocolate, but I say no way!” he exclaims.
Of all his customers, the French are the hardest to win over, he says, calling them “purists.”
But he is hopeful, having recently signed on with a major supermarket chain.
“People eat flavored yoghurts and drink flavored water, so why not oysters?” he asks.
Then there are his raspberry-flavored oysters, aimed at young people. It is a future-looking strategy, since the average age of oyster lovers “is fairly advanced,” he says.
UN: Global fight against AIDS is at ‘precarious point’
- ‘There are miles to go in the journey to end the AIDS epidemic. Time is running out’
- Since the start of the AIDS epidemic in the 1980s, more than 77 million people have become infected with HIV
LONDON: Complacency is starting to stall the fight against the global AIDS epidemic, with the pace of progress not matching what is needed, the United Nations warned on Wednesday.
The United Nations’ HIV/AIDS body UNAIDS said in an update report that the fight was at a “precarious point” and while deaths were falling and treatment rates rising, rates of new HIV infections threatened to derail efforts to defeat the disease.
“The world is slipping off track. The promises made to society’s most vulnerable individuals are not being kept,” the report said. “There are miles to go in the journey to end the AIDS epidemic. Time is running out.”
Michel Sidibe, executive director of UNAIDS, noted in the report’s foreword that there had been great progress in reducing deaths from AIDS and in getting a record number of people worldwide into treatment with antiretroviral drugs.
The report said an estimated 21.7 million of the 37 million people who have the human immunodeficiency virus (HIV) that causes AIDS were on treatment in 2017, five and a half times more than a decade ago.
This rapid and sustained increase in people getting treatment helped drive a 34 percent drop in AIDS-related deaths from 2010 to 2017. AIDS deaths in 2017 were the lowest this century, at fewer than a million people, the report said.
But Sidibe also pointed to what he said were “crisis” situations in preventing the spread of HIV, and in securing sustained funding.
“The success in saving lives has not been matched with equal success in reducing new HIV infections,” he said. “New HIV infections are not falling fast enough. HIV prevention services are not being provided on an adequate scale ... and are not reaching the people who need them the most.”
Sidibe said a failure to halt new infections among children was a big worry.
“I am distressed by the fact that in 2017, 180,000 children became infected with HIV, far from the 2018 target of eliminating new HIV infections among children,” he wrote.
Data in the report showed that overall among adults and children worldwide, some 1.8 million people became newly infected with HIV in 2017.
Since the start of the AIDS epidemic in the 1980s, more than 77 million people have become infected with HIV. Almost half of them — 35.4 million — have died of AIDS.
The report said that at the end of 2017, $21.3 billion was available for the AIDS response in low- and middle-income countries. More than half of that came from domestic funding sources rather than international donors. UNAIDS estimates that $26.2 billion will be needed to fund the AIDS fight in 2020.
“There is a funding crisis,” Sidibe said. While global AIDS resources rose in 2017, there was still a 20 percent shortfall between what is needed and what is available.
Such a shortfall will be “catastrophic” for countries that rely on international assistance to fight AIDS, Sidibe said.