Jeddah Audi Center hosts Spanish ‘El Clasico’ match between Barcelona and Real Madrid

Members of Audi Sport owners' club pose with the latest Audi A8 in Jeddah.
Updated 02 January 2018
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Jeddah Audi Center hosts Spanish ‘El Clasico’ match between Barcelona and Real Madrid

Members of Audi Sport owners’ club were truly excited during the “El Clasico” match between supporters of Real Madrid and Barcelona recently. The match was played at the Jeddah Audi Center and was organized by “Samaco,” the sole dealer for the Audi brand in Saudi Arabia.
Fans enjoyed the enthusiastic performance of both teams, which saw Barcelona as the winners with a 3-0 victory. The group was offered an exclusive opportunity to become acquainted with the new Audi A8, on show in the Kingdom for the first time.
The new Audi A8 presents the future of the luxury class. In its fourth generation, the brand’s flagship model provides the benchmark for “Vorsprung durch Technik” — with a new design language, an innovative touchscreen operating concept and a systematically electrified drive.
The Audi A8 is also the first production automobile in the world to have been developed for conditionally automated driving. Audi will gradually take piloted driving functions, such as parking pilot, garage pilot and traffic jam pilot, into production. The new Audi A8 will be officially launched in the first quarter of 2018.
Commenting on the event, Kareem Tas, manager of the Audi brand in Saudi Arabia, said: “Audi always endeavors to create events that fit with the Audi brand as well as to fulfil the aspirations of our clients and owners of Audi Sport models. This event constitutes the first step toward strengthening the relationship with our clients and we look forward to organize more such events in the future.”


LG introduces world’s first 8K OLED TV at IFA 2018

Visitors were able to take a first look at the 88-inch 8K LG OLED TV at IFA 2018
Updated 19 September 2018
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LG introduces world’s first 8K OLED TV at IFA 2018

LG Electronics has introduced the world’s first 8K (7680 x 4320) OLED TV at IFA 2018 in Berlin, Germany. The 88-inch 8K LG OLED TV features over 33 million self-emitting pixels to produce the unmatched contrast ratio and true blacks that define OLED TV’s picture quality. 

With OLED TV shipments in the market expected to double in 2018 and reach over 9 million units by 2022, LG said it will continue to increase the OLED share in its premium TV portfolio and drive large-scale consumer adoption of OLED TVs. While the 8K TV market is still in its infancy, it is expected to grow to more than 5 million units by 2022.

Despite advancements in the LCD field, OLED has been often referred to as the “next-generation display technology” because it emits its own light, eliminating the need for any kind of backlighting. This allows for state-of-art TVs which redefine both the picture quality and the product design.

“LG’s first 8K OLED TV is the pinnacle of technological achievement and the next evolutionary step in display technology” said Brian Kwon, president of LG Home Entertainment Company. “4K OLED played a major role in reshaping TV industry and LG is confident that 8K OLED will do the same.”