Jeddah Audi Center hosts Spanish ‘El Clasico’ match between Barcelona and Real Madrid

Members of Audi Sport owners' club pose with the latest Audi A8 in Jeddah.
Updated 02 January 2018
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Jeddah Audi Center hosts Spanish ‘El Clasico’ match between Barcelona and Real Madrid

Members of Audi Sport owners’ club were truly excited during the “El Clasico” match between supporters of Real Madrid and Barcelona recently. The match was played at the Jeddah Audi Center and was organized by “Samaco,” the sole dealer for the Audi brand in Saudi Arabia.
Fans enjoyed the enthusiastic performance of both teams, which saw Barcelona as the winners with a 3-0 victory. The group was offered an exclusive opportunity to become acquainted with the new Audi A8, on show in the Kingdom for the first time.
The new Audi A8 presents the future of the luxury class. In its fourth generation, the brand’s flagship model provides the benchmark for “Vorsprung durch Technik” — with a new design language, an innovative touchscreen operating concept and a systematically electrified drive.
The Audi A8 is also the first production automobile in the world to have been developed for conditionally automated driving. Audi will gradually take piloted driving functions, such as parking pilot, garage pilot and traffic jam pilot, into production. The new Audi A8 will be officially launched in the first quarter of 2018.
Commenting on the event, Kareem Tas, manager of the Audi brand in Saudi Arabia, said: “Audi always endeavors to create events that fit with the Audi brand as well as to fulfil the aspirations of our clients and owners of Audi Sport models. This event constitutes the first step toward strengthening the relationship with our clients and we look forward to organize more such events in the future.”


Splash breathes new life into old garments

Updated 23 June 2018
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Splash breathes new life into old garments

Splash, UAE’s largest fast-fashion retailer, has launched the “Life After Fashion” initiative. 

The campaign aims at progressing the brand’s sustainable practices by giving back to the less fortunate. 

The initiative involves a close collaboration with neighborhood laundries that collect unwanted clothing items, which are then recycled and distributed by Hands Industries, a modern textile recycler and exporter of second-hand clothing.  

The UAE has become one of the world’s largest retail hubs, where fashion trends are current, and constantly evolving. 

This rapidly developing fashion sector has, however, made fashion highly disposable for a substantial portion of the population and used clothing items often find their ways to landfills instead of being donated to those who would benefit from them.   

Neighborhood laundries have been encouraged to deliver clothes hangers to their customers that are creatively customized with faces of people in need of donated clothes. 

The campaign, having run for three months has already resulted in the collection of eight tons of donated clothes, which are being distributed in a variety of ways. Hands Industries categorizes them into provision for used clothing markets, donation to African countries or for recycling purposes. The initiative will now become a year-round event due to its resonance with the public and its great cost efficiencies.   

Raza Beig, CEO, Splash, Iconic and Landmark International, said: “Today, markets are overloaded with unwanted, unused clothes and we have set out to turn that scenario into a positive with this initiative.  We truly value our partnership with both our laundry partners and Hands Industries who share a common vision with us for responsible sustainability and helping the less fortunate. The general public has been very receptive to our initiative and we are grateful for all of the generous contributions they have made so far.”