Atlantis, The Palm team breaks Guinness World Record for the largest caviar tin

Atlantis, The Palm team displays the Guinness World Record certificate at the event.
Updated 02 January 2018
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Atlantis, The Palm team breaks Guinness World Record for the largest caviar tin

Atlantis, The Palm resort in Dubai teamed up with AmStur, a US luxury caviar company, on New Year’s Eve to break the Guinness World Record for the largest caviar tin.
The 50kg serving of caviar was presented to guests at the resort’s Gala Dinner and smashed the previous world record, which was recorded in 2016, weighing in at 17kg.
The serving was presented to guests in a custom-made, diamond-shaped caviar tin coined “Cleito.”
The 98cm x 74cm tin was created using the finest R16 stainless steel and had special compartments to store frozen ice gel to ensure the appropriate temperature of the deliciously flavorful AmStur Premium Select caviar.
Over 5,000 guests enjoyed the event, snapping pictures with the tin and consuming the 50kg amount over the course of the evening, using custom-engraved mother-of-pearl spoons, produced to commemorate the occasion.
After ensuring the event was verified and the team adhered to the guidelines, the adjudicator said: “It was exciting to see another Guinness World Records title being broken in Dubai — you are officially amazing!”
Serge Zaalof, chief operating officer for Atlantis Resorts & Residences, said: “We have thoroughly enjoyed this project we have embarked upon with our esteemed partner, AmStur Caviar, and we are extremely proud to have achieved the impossible with the 50kg tin.
“Our New Year’s Eve Gala Dinner is a very special event in our city to welcome the new year and we were thrilled to share this record-breaking experience with our most valuable and loyal guests.”
Sascha Triemer, vice president for Food & Beverage at the hotel, said: “At Atlantis, The Palm resort, we feel honored for creating amazing experiences and everlasting memories for our guests, and we welcomed this opportunity to introduce the luxury taste of AmStur — The World’s Finest Caviar. By breaking the Guinness World Record, we continue to wow our guests and allow them to experience the unforgettable and seemingly impossible.”
Nicholas Narsavidze, an AmStur Caviar partner, said: “We are very proud to partner with Atlantis, The Palm resort in this unique undertaking, and are extremely excited to introduce our AmStur to the esteemed guests of the New Year’s Eve Gala Dinner.”


Giordano relaunches sportswear line

Updated 17 July 2018
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Giordano relaunches sportswear line

The last phase of Giordano’s Spring/Summer 2018 collection is the relaunch of its own line of sportswear under the name G-Motion. With fitness becoming more and more of a lifestyle, high-performance fabric in active clothing has never been this in demand. 

Giordano is a global apparel retailer and one of the top five clothing brands operating almost a 100 stores across Saudi Arabia.

The G-Motion line comprises short sleeved tees and polo in “Quick Dry” breathable fabric, which stays cool and dry. The simple styling makes everything easy to mix and match. Joggers and short pants are essential items that they never run out of and are available all year round.

“As a straight-up sportswear or coordinated with Giordano’s timeless classics such as oxford shirts, polo, modern jeans and stretch khakis, wearers can be assured of function, comfort and style. At Giordano, flexibility on how products are worn and where, is of utmost consideration. Outfits composed of Giordano pieces can easily be transformed from an office outfit to a gym wear, effortlessly. ‘Athleisure’ has never been as defined as it is at Giordano,” the brand said in a press release.

Giordano International, founded in Hong Kong in 1981, is now one of the world’s leading international retailers of apparel and accessories for men, women and children. 

According to the company, Giordano’s success is deeply rooted in its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S).

Today, the Giordano group operates over 2,450 stores in 30 countries across Asia, Australia, Africa, Canada, Central America, Eastern Europe, Central Asia and the Middle East and plans to explore many more untapped markets across the world.