Canon takes initiatives to promote Arabic

Updated 03 January 2018
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Canon takes initiatives to promote Arabic

Canon Middle East (CME) marked the UN World Arabic Language Day in 2017 by organizing a series of activities that support and celebrate the Arabic language across the region.
Those initiatives included sponsoring the Mohammed Bin Rashid Al-Maktoum Knowledge Foundation (MBRF) “Bil Arabi” initiative in its fifth edition as well as launching a social media campaign to emphasize the importance of promoting Arabic in the digital age.
The annual UN Arabic Language Day observed on Dec. 18 aims to celebrate multilingualism, cultural diversity and the equal use of all six of its official working languages. By extension, “Bil Arabi” also seeks to engage all members of society in the UAE and around the world, to bridge cultural differences and gain a deeper understanding of the Arabic language as well as promote its history and significance among native speakers.
Mai Youssef, corporate communications and marketing services director, Middle East and Africa-Canon Middle East said: “The Arabic language is very rich and complex… We all should play a role in preserving it for the generations to come. Encapsulating the vision of our great leaders, the ‘Bil Arabi’ initiative is designed to cement the role and status of the Arabic language among the community and encourage future generations to be proud of their heritage.”


Genesis G70 arrives in the Middle East

Updated 19 April 2018
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Genesis G70 arrives in the Middle East

Genesis has officially launched its compact G70 luxury sedan in Middle East markets, completing the brand’s core sedan lineup. Engineered as a dynamic car with strong appeal to younger customers and more enthusiastic drivers, the G70 joins the flagship G90 large sedan and mid-sized G80 and G80 Sport.

“Genesis has been very well received in the Middle East, and the Genesis G70 will be an exciting new chapter in our story,” said Altar Yilmaz, Genesis general manager for the Africa and Middle East region. “For many of our potential customers, this is the Genesis they have been waiting for.”

The arrival of the Genesis G70 in showrooms follows a previous display presentation at the Dubai International Motor Show in November 2017, where Genesis fielded a large number of inquiries about the car. With larger G80 and G90 models already growing a strong base of loyal customers, it is expected the compact model will add significantly to the brand’s appeal in the competitive Middle East luxury car market.

The G70 showcases the future direction of the Genesis brand’s “Athletic Elegance” design identity. 

“The G70’s interior is configured to prioritize an excellent user experience, with superb fit and finish throughout. The interior packaging reflects simplicity, with an emphasis on genuine functionality instead of gimmickry. A horizontal layout brings a sense of stability, with an intuitively laid-out switchgear and a comfortable, assertive sport steering wheel,” the carmaker said.

The G70 offers two powertrains in the Middle East region — a 3.3-liter V6 petrol turbo and 2.0-liter I4 petrol turbo.  The Lambda II 3.3-liter V6 turbo GDI engine is the heart of the enthusiast-focused G70 Sport, with 370 ps and maximum torque of 52.0 kg.m (510 N.m) 0 to 100 km/h acceleration in 4.7 seconds, and a top speed of 270 km/h.