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Canon takes initiatives to promote Arabic

Canon Middle East (CME) marked the UN World Arabic Language Day in 2017 by organizing a series of activities that support and celebrate the Arabic language across the region.
Those initiatives included sponsoring the Mohammed Bin Rashid Al-Maktoum Knowledge Foundation (MBRF) “Bil Arabi” initiative in its fifth edition as well as launching a social media campaign to emphasize the importance of promoting Arabic in the digital age.
The annual UN Arabic Language Day observed on Dec. 18 aims to celebrate multilingualism, cultural diversity and the equal use of all six of its official working languages. By extension, “Bil Arabi” also seeks to engage all members of society in the UAE and around the world, to bridge cultural differences and gain a deeper understanding of the Arabic language as well as promote its history and significance among native speakers.
Mai Youssef, corporate communications and marketing services director, Middle East and Africa-Canon Middle East said: “The Arabic language is very rich and complex… We all should play a role in preserving it for the generations to come. Encapsulating the vision of our great leaders, the ‘Bil Arabi’ initiative is designed to cement the role and status of the Arabic language among the community and encourage future generations to be proud of their heritage.”

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