Canon takes initiatives to promote Arabic

Updated 03 January 2018
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Canon takes initiatives to promote Arabic

Canon Middle East (CME) marked the UN World Arabic Language Day in 2017 by organizing a series of activities that support and celebrate the Arabic language across the region.
Those initiatives included sponsoring the Mohammed Bin Rashid Al-Maktoum Knowledge Foundation (MBRF) “Bil Arabi” initiative in its fifth edition as well as launching a social media campaign to emphasize the importance of promoting Arabic in the digital age.
The annual UN Arabic Language Day observed on Dec. 18 aims to celebrate multilingualism, cultural diversity and the equal use of all six of its official working languages. By extension, “Bil Arabi” also seeks to engage all members of society in the UAE and around the world, to bridge cultural differences and gain a deeper understanding of the Arabic language as well as promote its history and significance among native speakers.
Mai Youssef, corporate communications and marketing services director, Middle East and Africa-Canon Middle East said: “The Arabic language is very rich and complex… We all should play a role in preserving it for the generations to come. Encapsulating the vision of our great leaders, the ‘Bil Arabi’ initiative is designed to cement the role and status of the Arabic language among the community and encourage future generations to be proud of their heritage.”


Expo spotlights luxury watches

Updated 17 April 2018
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Expo spotlights luxury watches

Salon des Grandes Complications was officially inaugurated by Prince Faisal bin Nawaf at the Jeddah Hilton Hotel last week. Taking place for the first time in Jeddah from April 9-12, the four-day fine watchmaking exhibition offered a unique and exclusive social platform for horology enthusiasts in Jeddah to gather.

Revered mechanical masterpieces were displayed, encompassing the newest innovations, historial savoir-faire and inimitable craftsmanship. Visitors were invited to delve into the world of haute horology and get up close and personal with timepieces that are among the best in the world, interacting with watchmakers and designers themselves. 

The event included celebrated traditional maisons and niche independent companies such as Armand Nicolet, Armin Strom, Blancpain, Breguet, Fabergé, Girard-Perregaux, Greubel Forsey, Harry Winston, Hysek, Jaeger-LeCoultre, Montblanc, Panerai, Quinting and Vacheron Constantin, and with the support of retailers Alfardan Jewellery, Abdullah Said Binzagr Jewellery and Watches, Al-Hussaini and Platinum Sands.

On wrapping up in Jeddah, the Salon des Grandes Complications will move to Riyadh’s Al-Faisaliah Hotel from April 16-19.

Participating brands have crafted some of the most complicated and highly valued timepieces ever and have between them an array of international accolades.

Salon des Grandes Complications was first launched in the UAE in 2014 and after much success, has taken place every year since — in 2017 also branching out to Saudi Arabia. 

In January, Saudi Arabia was named the 12th largest export market for Swiss watches by the Federation of the Swiss Watch Industry, clearly showing its significance within the industry not only in the Middle East, but on a global level. In 2017, the Kingdom was the second biggest market in the region for Swiss watch exports, with a total value of CHF325.1 million ($349.4 million).

Salon des Grandes Complications is held with the support of the Swiss Embassy in Saudi Arabia and Visa International.