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Riyadh hosts Automechanika 2018

An automobile exhibition in Riyadh.
The expected influx of Saudi drivers from 2018 will have a significant impact on the auto parts, maintenance and services industry, with manufacturers and suppliers advised to stake their claim early in a market full of new opportunities, the chief of the Kingdom’s only dedicated aftermarket trade show said.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “The decision to allow women to drive from June 2018, along with other recent economic initiatives, bodes well for many industries, however, the Kingdom’s automotive aftermarket is among those that could benefit the most.
“Saudi already has more than 7 million passenger vehicles in operation, and this will increase significantly in the coming years, with potentially 9 million new drivers added to the roads.”
He said: “Automakers will be the first to benefit, along with banks and insurance companies that finance and underwrite new car purchases, however, the aftermarket comes next when these millions of additional cars require regular repair and maintenance, replacement parts, tires, batteries, accessories, car care and grooming.”
Pauwels comments come ahead of the inaugural edition of Automechanika Riyadh, the largest dedicated trade show for Saudi’s aftermarket in the Kingdom’s Eastern and Central provinces.
The biennial three-day event takes place from Feb. 5-7 at the Riyadh International Convention and Exhibition Center, and will feature more than 150 exhibitors from 20 countries.
“Revenues for Saudi’s aftermarket, including tires, batteries, lubricants, and other engine components and accessories, were worth more than $6.7 billion in 2016, so it’s already a significant market, and the largest in the Middle East,” he said.
Other headline exhibitors at the event include Dubai-based Mineral Circles Bearings (MCB), Japan Toyomoto, American headquartered Donaldson, Germany’s ZF Services, and Spain’s Blinker. The event will also feature country pavilions from Germany, Italy, Spain, UK, and China.
The event is the 17th global instalment of Automechanika, the world’s most successful automotive aftermarket trade fair brand.
Hadi Al-Harith, CEO of Ace Group, said: “It gives us great pleasure to continue our association with Messe Frankfurt Middle East and extend the reach of the Automechanika brand into Saudi’s Central and Eastern regions.
“Saudi decision to allow women to take to the wheel in the Kingdom is a good news for aftermarket stakeholders, and will add to the buzz on Automechanika Riyadh’s show.”

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