Riyadh hosts Automechanika 2018
Riyadh hosts Automechanika 2018
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “The decision to allow women to drive from June 2018, along with other recent economic initiatives, bodes well for many industries, however, the Kingdom’s automotive aftermarket is among those that could benefit the most.
“Saudi already has more than 7 million passenger vehicles in operation, and this will increase significantly in the coming years, with potentially 9 million new drivers added to the roads.”
He said: “Automakers will be the first to benefit, along with banks and insurance companies that finance and underwrite new car purchases, however, the aftermarket comes next when these millions of additional cars require regular repair and maintenance, replacement parts, tires, batteries, accessories, car care and grooming.”
Pauwels comments come ahead of the inaugural edition of Automechanika Riyadh, the largest dedicated trade show for Saudi’s aftermarket in the Kingdom’s Eastern and Central provinces.
The biennial three-day event takes place from Feb. 5-7 at the Riyadh International Convention and Exhibition Center, and will feature more than 150 exhibitors from 20 countries.
“Revenues for Saudi’s aftermarket, including tires, batteries, lubricants, and other engine components and accessories, were worth more than $6.7 billion in 2016, so it’s already a significant market, and the largest in the Middle East,” he said.
Other headline exhibitors at the event include Dubai-based Mineral Circles Bearings (MCB), Japan Toyomoto, American headquartered Donaldson, Germany’s ZF Services, and Spain’s Blinker. The event will also feature country pavilions from Germany, Italy, Spain, UK, and China.
The event is the 17th global instalment of Automechanika, the world’s most successful automotive aftermarket trade fair brand.
Hadi Al-Harith, CEO of Ace Group, said: “It gives us great pleasure to continue our association with Messe Frankfurt Middle East and extend the reach of the Automechanika brand into Saudi’s Central and Eastern regions.
“Saudi decision to allow women to take to the wheel in the Kingdom is a good news for aftermarket stakeholders, and will add to the buzz on Automechanika Riyadh’s show.”
PepsiCo. distributes 2,000 Ramadan packages
PepsiCo., a global food and beverage company, has partnered with Alber Charity in Riyadh, Al-Barakah Charity in Dammam, and Al-Ahyaa Center in Jeddah to distribute more than 2,000 packages containing food and beverages to underprivileged families.
PepsiCo. employees participated in compiling and distributing the packages, which contained Quaker Pasta, Quaker Soup Mix, Quaker Oats, Quaker Good Start biscuits, Quaker Oats Crackers, several varieties of Lay’s chips, and beverages including Aquafina, Lipton Ice Tea, Mirinda Orange Joosy, Mirinda Citrus Joosy, and 7-Up Joosy.
Abdulrahman Al-Ahaideb, head of communications — G&LF CU and MENA FOBO, PepsiCo, said: “PepsiCo. is committed to supporting the communities in which we live and operate. We are pleased to celebrate Eid Al-Fitr with our neighbors, by sharing a hamper of fun products that can be enjoyed at any time.”