BA announces perfect way for Saudi residents to enjoy holiday adventure

British Airways is planning a massive global special fares campaign.
Updated 13 January 2018
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BA announces perfect way for Saudi residents to enjoy holiday adventure

British Airways has just announced the perfect way for residents across Saudi Arabia to brighten up their January with the launch of their massive global special fares campaign.
In addition, the UK carrier has revealed some of its top travel predictions for travellers from the Middle East, selecting a mix of must-see places from its network of over 200 destinations.
Robert Williams, head of sales — Asia Pacific and the Middle East, said: “The Middle East is home to savvy holiday makers who want to explore new destinations, challenge themselves with exciting experiences and visit loved ones."
Williams said: “We want our customers to be able to experience their greatest holiday adventure yet without having to worry about splurging on that extra holiday for the year.”
He added: “Our current special fares campaign helps residents to visit traditionally popular cities, experience exotic places through our new routes and book in their annual visit home.”
Special fares across all routes and cabins
British Airways’ special fares offer runs across all its cabins through to Jan. 24 with travel valid until Dec. 12. The UK’s national carrier is offering return flights to London from Riyadh starting from as little as SR1,992 in its World Traveller cabins and from SR7,801 in its Club World cabins.
Highly anticipated sporting events, new routes and TV programs all influence the top travel predictions! Here is a shortlist of destinations that made it to the top of British Airways’ 2018 holiday suggestions:
NEW YORK: Wake up in the city that never sleeps by treating yourself to a long weekend in New York in 2018. With an iconic skyline, energetic nightlife, bounty of museums and endless shops, a trip to the Big Apple is guaranteed to leave you dazzled, and you’ll find it easy to see why it’s been voted The Best City in the World.
Flights: Return flights in World Traveller from Riyadh to New York via London Heathrow start from SR3,125 and Club World from SR9,779.
TORONTO: The ever-evolving and constantly innovative Toronto also features as a hotspot to watch. Canada celebrated its 150th anniversary in 2017 and, with Toronto leading the celebrations, more people are thinking of the city as one of Canada’s best destinations. Time your visit during the star-studded Toronto Film Festival, which draws global crowds and is one of the largest publicly attended film festivals in the world attracting over 480,000 people annually. With direct flights from London to Toronto year-round, find your way to a vibrant city which is perfect during sunny summer days or snowy winter evenings.
Flights: Return flights in World Traveller from Jeddah to Toronto via London Heathrow start from SR3,335 and Club World from SR11,820.
NASHVILLE, TENNESSEE:
A brand-new route to Music City will be music to travellers’ ears, as from May 2018 British Airways will be travelling directly from Europe to the home of country music and good living. Discover Nashville through its streets, stories, and the stars on its pavements. Must see’s include the famous Bluebird Café and The Country Music Hall of Fame, whilst must do’s for food lovers include a huge traditional Southern meal of delicious crispy fried chicken and shrimp.
Flights: Return flights in World Traveller from Jeddah to Nashville via London Heathrow start from SR4,825 and Club World from SR12,825.
NEW ORLEANS, LOUISIANA: It has never been easier to get to New Orleans; the birthplace of jazz, rock ‘n’ roll and R&B. Famous for its Mardi Gras, make the most of the city by visiting during the historical celebrations to catch the popular parades and electric atmosphere. Plan a visit to the architecturally fascinating French Quarter, followed by an evening out on the monumental Bourbon Street.
Flights: Return flights in World Traveller from Jeddah to New Orleans via London Heathrow start from SR4,617 and Club World from SR11,989.
INVESTMENT: British Airways is investing £4.5 billion over the next five years with a focus on excellence in the premium cabins and more choice and quality for all. The airline is investing £600 million in Club World, including outstanding catering and luxurious White Company bedding — plus, from 2019, a new seat with direct aisle access. At Heathrow, a First Wing check-in area with direct security and lounge access has launched, and lounges around the airline’s network are being revamped and improved.
Long-haul World Traveller customers will also receive an exciting and expanded new menu, which provides more quantity and quality to both meals and great snacking options throughout the flight. Customers can also look forward to the latest generation Wi-Fi across British Airways’ long-haul and short-haul fleets over the next two years, as well as access to power in every seat.


Hyundai hosts female Saudi drivers in Korea

Updated 24 June 2018
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Hyundai hosts female Saudi drivers in Korea

Three Saudi-based female influencers have visited Korea as part of Hyundai’s outreach to women drivers in the Kingdom, and as brand ambassadors for the carmaker.

The three women include entrepreneur and lifestyle influencer Bayan Linjawi; radio presenter, travel blogger, and fashion lover, Shadia Abdul Aziz; and business-owner and fashion career coach, Reem Faisal. 

During their tour of Korea they received detailed briefings about Hyundai and its products, and toured production, design and research facilities. 

The program gave them an understanding of the innovative and advanced thinking that underpins today’s Hyundai models, and also included opportunities to experience Korean culture and heritage.

“This is an exciting moment for women and for motoring in Saudi Arabia, and Hyundai is committed to playing an active part in this historic change,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “Hyundai’s models will appeal strongly to women from all walks of life, from younger more style-conscious drivers, to those who value practicality and quality. Our brand ambassadors are part of our strategy to highlight those qualities to women as they take their place behind the steering wheel.”

Hyundai has identified design and safety as key buying factors for female drivers in Saudi Arabia, and offers these attributes in a variety of segments, including sedans and SUVs. It has identified established names including the Azera, Sonata and Tucson as key products to promote, as well as the new Kona premium compact SUV.

The brand ambassadors will use a selection of these Hyundai models as they join the first ranks of Saudi female drivers, and will share their experiences with fans and followers. 

Included in their roles will be being part of digital commercials, social media postings, and event appearances under the umbrella of Hyundai’s Saudi campaign #whatsnext.