Angkor Wat’s Muslims: The key to Cambodia’s halal tourism?
Angkor Wat’s Muslims: The key to Cambodia’s halal tourism?
The muezzin issues his call from the Masjid Al-Neakma in the heart of Siem Reap’s “Muslim Village.”
The gateway to Cambodia’s UNESCO World Heritage temple city, Angkor Wat, Siem Reap is also home to a sizeable Muslim community.
It is exactly a year since Cambodia first turned to neighboring Thailand and Malaysia for help in developing its own halal industries, not to satisfy the nation’s Muslims, but to take its first steps into the lucrative halal food and travel industry.
Tourism numbers for Cambodia show that between 2015 and 2016, travelers from Muslim majority countries increased by 4.4 percent, a figure that is expected to continue rising.
Like everyone else that comes to Cambodia, all Muslim travelers will visit Angkor Wat, the country’s premier tourist attraction, with its famous “Tomb Raider” set of mammoth trees wrapped around 12th century temples.
Yet very few of them are aware of the local Muslim community in Siem Reap.
“Before I came to Cambodia, I had no idea there were even Cambodian Muslims and I was expecting a tough time trying to find food outlets and prayer facilities suitable for me and my family,” said Harun Rashid, a Muslim tourist from the UK who visited Siem Reap’s famous temple city with his family in September this year.
“But then I spoke to a Muslim friend who had recently visited and he told me about the ‘Muslim Village.’ I was like, ‘really? There’s a Muslim village near Angkor Wat?
“As soon as I heard this, I began looking for accommodation near the place he had described.”
“We have a halal slaughterhouse run by Muslims in the village. This is where we all get our meat for our homes and to use in the restaurants. I don’t serve alcohol in my one because I am a Muslim. This makes life easier for Muslim travelers to Siem Reap, who can also pray at our mosque which is always open for them,” says Nasir Mahmud, owner of the Siem Reap Backpackers Halal Restaurant.
Finding the Muslims of Angkor Wat meant Rashid and his family now had access to halal food and the local mosque, where they could pray with the local Muslims.
“I suddenly didn’t have to ask if the broth in my chicken soup was made with pork stock, or look around to find a place where I could pray. It doesn’t sound like much, but having people who understand your needs makes a huge difference when you are travelling, especially with family,” he said.
The Muslim village of Siem Reap is in Phum Steung May, west of the Siem Reap River and the town’s main tourist market, Psar Chas.
The community is centered around the newly built mosque, next to which is a religious school and the village cemetery.
The Muslim homes here are indistinguishable from their Buddhist neighbors, both communities live side by side.
“Here, Muslims and Buddhists all live together as friends and neighbors. We all get along,” says Mahmud.
The 48-year-old father-of-five, who also drives a local tuk tuk taxi, opened his restaurant two years ago, after seeing a hike in independent Muslim travelers.
“Travellers come from lots of Muslim countries, especially Malaysia, Indonesia and Singapore, and many of them are backpackers.
“Siem Reap is not cheap for travelers. At my restaurant people get a free drink on arrival and the best-value halal food in town.”
In time, Mahmud hopes to develop his restaurant into a hub for Muslim travelers.
He already offers a personalized tourism service, arranging local accommodation, transport and tour packages to visit all the country’s major sites.
Mahmud’s restaurant sits a few doors from the mosque along the main strip of businesses owned by local Muslims in Phum Steung May.
His community are all ethnic Cham people, whose ancestors once lived in the ancient Champa region along the central and southern coast of modern day Vietnam.
Originally a Hindu people, many Chams began converting to Islam around the 15th century.
When their settlements were extinguished by the Vietnamese polities in the early 19th century, Muslim Chams migrated to different parts of Indochina, including Cambodia.
The Cham Muslims are a tiny minority in a country with a strong Buddhist image and this can often make Muslim travelers worried about access to halal services on the road.
“I remember, before the trip to Cambodia, thinking I’m going to have to survive on fish and vegetarian dishes and, even then, find a way to make sure no animal products are used in the traditional foods here. The thought of doing this with a family in tow felt quite challenging,” Rashid said.
Experts feel more should be done by tourism boards to tap into communities like the one at Phum Steung May and their potential to make Muslim travelers like Rashid feel more comfortable.
“Muslims are everywhere and all that is needed is to create a platform where they stand out. If the tourism boards of non-Muslim countries were to start promoting Muslim restaurants or mosques, they would be making their destination more attractive to the Muslim traveler,” says Irfan Ahmed, CEO of Irhal, one of the world’s leading Muslim travel apps.
So, perhaps Cambodia does not need to turn to its neighbors to realize its halal travel ambitions after all.
With resourceful locals like Mahmud in Phum Steung May, Cambodia might already possess the keys to unlock the Muslim travel market.
Tour operators and hotel groups sign up to Saudi tourism growth project
- Vision 2030 has a goal to create 1.2 million new jobs in the industry
- We are participating here to show people that Saudi Arabia has really changed: tour operator
DUBAI: From diving in the Red Sea to sand-skating in the desert, from Jazan’s Fifa Mountains to the archaeological wonders of Al-Ula, it has been impossible not to be wowed by all that Saudi Arabia has to offer on the opening day of this year’s Arabian Travel Market in Dubai. Travel posters of its varied regions blanketed almost every pillar in the concourse, through which thousands of visitors passed on their way into the Dubai International Convention and Exhibition Center, part of a colorful Saudi tourism campaign.
And if you somehow missed that on your way into the exhibition halls, then you couldn’t have missed the Saudi pavilion, featuring 60 travel-related agencies under the umbrella of the Saudi Commission for Tourism and National Heritage.
“We are participating here to show people that Saudi Arabia has really changed,” said Abeer Al-Rashed, project co-ordinator for Al Sarh Travel and Tourism, which organizes tours and helps with visa arrangements. “It’s not just a desert in Saudi Arabia. We have a lot of activities.”
The expanded role of tourism under Vision 2030, which has a goal to create 1.2 million new jobs in the industry, is top of mind for those with a foothold already in the region.
“We are thrilled at this accelerated pace of growth in Saudi Arabia and want to make sure that we’re aligned with that,” said Simon Casson, president of hotel operations for Four Seasons Hotels and Resorts in Europe, the Middle East and Africa. Its Riyadh hotel, Four Seasons’ first in the Gulf when it opened in 2002, is now offering a tour of the Tuwaiq escarpment, otherwise known as the Edge of the World.
Four Seasons’ plans for a hotel in Makkah, announced in the fall, are in the design phase, with construction expected to begin next year. “The site of the hotel is really the last remaining piece of land that’s ringside, if you like, and has a direct view facing onto the Kaaba, so that will partner very well with our Riyadh hotel,” Casson said.
As for more hotels? “I would say stay-tuned because we’re actively working on other opportunities within Saudi Arabia — not things we can announce at this time but we see a tremendous amount of opportunity as we look forward.”
Omer Kaddouri, Rotana’s president and CEO, also sees tremendous potential. It’s operating four hotels in the Kingdom right now and will have three more by the end of the year.
“They’re building more reasons to travel there,” Kaddouri said, speaking of the recent changes. “I’d like to say that by the time they’ve reached their 2030 vision, Rotana will have no less than 20 operating hotels in the Kingdom, with more in the pipeline.”
As for the long-awaited Nobu Hotel in Riyadh, Khaled Al-Ashqar, director of sales and marketing, said it’s “very close” to opening. The boutique hotel, with a restaurant by chef Nobu Matsuhisa, will also have a tea lounge and a live cooking station in the Royal Suite. “I’m 100 percent sure it will be the spot of the city,” Al-Ashqar said.