The unlimited scope of the subject enables Ferguson to jump around history in 60 chapters that follow neither a chronological order nor any other order for that matter. All the chapters are structured like short essays of unequal length, ranging from two pages to 15 pages, and can be read on their own.
Many of us believe that social networks are a new phenomenon, but the truth is that they have always existed and have played an important role even though many networks have privileged, long-standing and rigid hierarchies.
Up until the 16th century, the word “network” meant a woven mesh made of interlaced thread and it was not until the 19th century that engineers and geographers began to use the word “network” to describe waterways and railways. Then, in the late 20th century, networks were to be found everywhere — we have electrical networks, telephone and television networks and, finally, digital and social networks.
On the other hand, hierarchies contributed to render the exercise of power more efficient and more centralized. This autocratic rule which created social cohesion was perfectly explained by the Tsarist policeman Nikiforych to a young Maxim Gorky: “There’s an invisible thread, like a spider’s web, and it comes right out of his Imperial Majesty Alexander the Third’s heart. And there’s another which goes through all the ministers through his excellency the governor and down through the ranks until it reaches me and even the lowest soldier. Everything is linked and bound together by this thread…with its invisible power.”
Ferguson has taken advantage of the limitlessness of the subject. He jumps freely from one century to another and this lack of rigor is also visible in the chapters, which are written like stories ranging from a couple of pages to eight pages. These stories appeal to all tastes I singled out two stories that are brilliant. The stories on the Rothschild family and Henry Kissinger’s network of power are extensions of his bestsellers, “The House of Rothschild” and “Kissinger 1923-1968: The Idealist,” universally praised for their meticulous research.
The Rothschild family had built the largest concentration of financial capital in Europe by the middle of the 19th century. They succeeded thanks to “the innovations they introduced to the international market for government debt,” according to the book, and they understood the vital importance of a reliable communications network. Eighteenth century British merchant Thomas Raikes noted in his journal that the Rothschilds had become “the metallic sovereigns of Europe.” They were established in Paris, London, Vienna, Frankfurt and Naples and thus exerted a quasi-absolute control over the European exchange. They appeared to “hold the strings of the public purse. No sovereign without their assistance now could raise a loan.” The Rothschild family had the capacity of underwriting loans for Austria, but they were also known for their amazing communications and intelligence network. Thanks to their private couriers they were capable of providing a trustworthy news service which statesmen and diplomats also used because it was much faster than the official courier systems used for relaying diplomatic correspondence.
“Henry Kissinger’s Network of Power,” one of the finest essays in the book, reminds us of the book Ferguson wrote about Kissinger. While in office, Kissinger appeared 15 times on the cover of Time magazine. He was described as “the world’s indispensable man… the right man in the right place at the right time.” Networks played a key role in his “chain reaction” diplomacy.
“Kissinger had understood that networks were more powerful than the hierarchies of the federal government,” writes Ferguson. “Kissinger’s power, still based on a network that crossed not only borders but also professional boundaries, endured long after he left government in 1977… No future national security adviser or secretary of state, no matter how talented, would ever be able to match what Kissinger had achieved.”
Kissinger believed that the strengthening of networks and the weakening of hierarchy reduced the risk of a third world war.
As we reach the end of the book, we are left with many questions. What kind of future lies ahead of us? Are we about to experience a successive wave of revolutions like those that happened from the 16th century to the 18th century? Will the established hierarchies unite their efforts to fight Internet anarchy and strike a deal with the networks for a better future? Only time will tell, but in the meantime, this book is a fascinating and insightful read.