What’s in a name? Chinese automaker nixes ‘Trumpchi’

The GAC GA4 is unveiled at the GAC press conference during the 2018 North American International Auto Show in Detroit, Michigan, in this January 15, 2018 photo. (AFP)
Updated 17 January 2018
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What’s in a name? Chinese automaker nixes ‘Trumpchi’

DETROIT: Chinese auto maker GAC is changing the name of models it plans to introduce in the US market next year, because “Trumpchi” sounds too much like its linked to President Donald Trump.
“The name will change for the US market to avoid the wrong connotation or misunderstanding,” a GAC spokesman told AFP on Tuesday at the Detroit auto show.
The Trumpchi models have been available in China for years, and the word actually means “legend” in Chinese, the spokesman said.
US media has previously reported that company executives had been deliberating over a name change.
GAC, which sells 500,000 cars in its native country and 13 others in Asia and the Middle East, has long announced plans to be the first Chinese auto maker to enter the US market by the end of 2019.
The company also plans to expand into Europe after trying to woo American consumers.
The cultural dissonance with its chosen brand name is something with which another auto maker can relate.
Tata Motors’ “zippy car” abbreviation Zica was an unfortunate choice in 2016 for its new hatchback sedan, considering it debuted as the World Health Organization declared the Zika virus a global health emergency.
The Indian company renamed it Tiago after making marketing lemonade out of a public relations lemon by holding an online renaming contest.


Chevrolet goes after Jeep Grand Cherokee with new Blazer

The new Blazer sits relatively low to the ground and has futuristic creases on the sides and a low-angle windshield to give it a sporty look. (Courtesy of General Motors via AP)
Updated 22 June 2018
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Chevrolet goes after Jeep Grand Cherokee with new Blazer

  • GM on Thursday unveiled the sculpted Blazer in Atlanta
  • At its peak in 1996, Chevrolet sold just over 246,000 Blazers

DETROIT: Because these days you can’t have too many SUVs, General Motors is bringing back the Chevrolet Blazer.
Only this time it’s not a thirsty and boxy truck like its predecessor, one of the original SUVs that was sold from the 1982 through 2005 model years.
SUVs based on car underpinnings, sometimes called crossover vehicles, are what buyers want these days, and the Chevy brand didn’t have a midsize one with two rows of seats to compete with the popular Jeep Grand Cherokee, the Ford Edge and Nissan Murano.
So GM on Thursday unveiled the sculpted Blazer in Atlanta, trying to capitalize on a well-known name that has a lot of equity, said Steve Majoros, Chevy’s director of car and crossover marketing. “There’s still a number of people that either have good positive feelings about that product or still have them in their driveways,” he said.
At its peak in 1996, Chevrolet sold just over 246,000 Blazers.
The new Blazer is far from a box. It sits relatively low to the ground and has futuristic creases on the sides and a low-angle windshield to give it a sporty look. Chevy says it will come standard with a 193-horsepower, 2.5-liter four-cylinder engine, with an optional 305 horsepower 3.6-liter V6. All models will have stop-start technology that shuts off the engine at red traffic lights, plus nine-speed automatic transmissions that will help gas mileage.
Gas mileage and price weren’t released by GM. Chevy hopes to take a chunk out of Grand Cherokee sales, one of the more popular and profitable vehicles in the Jeep lineup, in the growing midsize SUV segment. Last year Fiat Chrysler sold nearly 159,000 Grand Cherokees.
The Blazer, due in showrooms early next year, comes as American buyers continue their shift from cars to trucks and SUVs. This year trucks and SUVs accounted for about two-thirds US new-vehicle sales, with cars making up the rest.