YouTube toughens rules regarding which videos get ads

YouTube toughens rules regarding which videos get ads. (screenshot)
Updated 17 January 2018
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YouTube toughens rules regarding which videos get ads

SAN FRANCISCO: YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content.
“There’s no denying 2017 was a difficult year, with several issues affecting our community and our advertising partners,” YouTube vice president of display, video and analytics Paul Muret said in a blog post.
“The challenges we faced in 2017 have helped us make tough but necessary changes in 2018.”
Channels at YouTube will need to have at least 1,000 subscribers and 4,000 hours of watch time within the past year to be eligible for ads, according to Muret.
Previously, channels could be eligible for ads as part of a YouTube Partner Program by racking up 10,000 views or more.
“We want to take channel size, audience engagement, and creator behavior into consideration to determine eligibility for ads,” Muret said.
YouTube will closely watch for spam, abuse flags and other signals to make sure channels are remaining within the Google-owned video-sharing platforms policies regarding content, according to the post.
Muret said that manual reviews of video will be added to a Google Preferred system that brands use to place ads with popular YouTube content to better vet videos.
YouTube is also providing advertisers simpler controls regarding where ads appear and transparency including safety checks by outside parties, according to Muret.
The changes were expected to affect “a significant number” of YouTube channels eligible to run ads.
YouTube late last year pulled 150,000 videos of children after lewd comments about them were posted by viewers and went public with a vow to greatly increase the ranks of workers focused on rooting out content violating its policies.
The moves came as YouTube strived to assure companies their ads would not appear with offensive or inappropriate videos.
“We are passionate about protecting our users, advertisers and creators and making sure YouTube is not a place that can be co-opted by bad actors,” Muret said.
“While we took several steps last year to protect advertisers from inappropriate content, we know we need to do more to ensure that their ads run alongside content that reflects their values.”


Facebook’s Zuckerberg agrees to live-stream EU parliament hearing

Updated 21 May 2018
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Facebook’s Zuckerberg agrees to live-stream EU parliament hearing

BRUSSELS: Facebook chief Mark Zuckerberg has agreed to live-stream his meeting with European Parliament members as he answers questions in the wake of the Cambridge Analytica scandal, a top official said Monday.
The meeting on Tuesday with the parliament’s most senior members was initially set to be held behind closed doors.
But influential MEPs had pushed for a public hearing following the worst crisis in Facebook’s history.
“I have personally discussed with Facebook CEO Mr.Zuckerberg the possibilty of webstreaming meeting with him,” the parliament’s leader Antonio Tajani wrote on Twitter.
“I am glad to announce that he has accepted this new request. Great news for EU citizens,” he added.
Tajani had invited Zuckerberg, saying the 2.7 million EU citizens affected by the data sharing scandal deserved a full explanation.
The visit comes as the EU is introducing tough new data protection rules later this month, which Facebook has said it will comply with.
Facebook admitted earlier this month that up to 87 million users may have had their data hijacked by British consultancy Cambridge Analytica, which worked for US President Donald Trump during his 2016 campaign.
The EU’s General Data Protection Regulation (GDPR), which comes into effect on May 25, aims to give users more control over how their personal information is stored and used online, with big fines for firms that break the rules.
Zuckerberg, who has repeatedly apologized for the massive data breach, told the US Congress in April that the more stringent EU rules could serve as a rough model globally.
The European Parliament hearing will run from 6:15 p.m. to 7:30 p.m. (1615 GMT to 1730 GMT) on Tuesday.
Tajani will also hold a private meeting with Zuckerberg the same day, a spokesman for the parliamentary chief told AFP.
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