Saudi university teams up with HRCI for Vision 2030

The University of Business and Technology (UBT) and its Continuing Education Center (CEC) in Jeddah will soon offer international human resource management credentials from HRCI.
Updated 17 January 2018
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Saudi university teams up with HRCI for Vision 2030

The University of Business and Technology (UBT) and its Continuing Education Center (CEC) in Jeddah has announced it will soon offer international human resource management credentials from the HR Certification Institute (HRCI), provider of the HR credentials for professionals in more than 100 countries.
Credentials from Alexandria, Virginia-based HRCI include US-based and internationally focused designations that recognize various levels of HR professional excellence in the US and abroad. Providing international HRCI certifications and certification preparation expands the university’s executive education offerings in response to the Kingdom’s Vision 2030 mission to raise the standards of HR performance in the public and private sectors.
“The HR body of knowledge is essential for driving business results through the establishment of performance management standards, employee training and development, leadership development and the creation of work environments that provide equal opportunities for all workers,” said Amy Schabacker Dufrane, SPHR, CAE, CEO of HRCI. “The UBT CEC alliance will greatly expand the reach of HRCI certifications and HR excellence in Saudi Arabia and the Middle East.”
UBT CEC will initially offer the Associate Professional in Human Resources — International (aPHRi) to its university seniors and MBA students with a major in human resources. The university will also make the Professional in Human Resources — International (PHRi) and Senior Professional in Human Resources — International (SPHRi) available to HR professional candidates and senior professional candidates with strategic HR leadership roles.
No prerequisite HR experience is required for candidates to apply for the aPHRi, a knowledge-based certification. The PHRi and SPHRi, which demonstrate knowledge and practice-based competencies, require prerequisite levels of HR experience and education. Certification candidates must also demonstrate HR knowledge and competency by successfully passing HRCI exams. Certification preparation courses will also be available from UBT CEC. “The highly reputed, credible and career-oriented certifications from HRCI will offer significant added value to HR professionals in line with the country’s Vision 2030,” said Amir Dhia, UBT CEC director. “To address the strategies, challenges and changes of work, human resources, more than ever, is a top priority for organizations and management, whether in Saudi Arabia or elsewhere around the world.”


Flynas, KAIA gear up to serve pilgrims with a smile

Updated 22 August 2018
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Flynas, KAIA gear up to serve pilgrims with a smile

In cooperation with King Abdul Aziz International Airport (KAIA), Saudi low-cost carrier Flynas has launched the “Smile for a More Beautiful Hajj” initiative. The campaign aims to motivate the airport’s employees from both the government and private sectors to establish better interactions with pilgrims and improve the quality of their job performance.
Employees who perform well in terms of providing services to the pilgrims, rapid delivery and friendliness, will be presented with free Flynas tickets to any local or international destinations.
The most deserving employees will be nominated through conducting unannounced tours during the arrival and departure periods, and analyzing employee interaction via surveillance cameras.
Essam bin Fuad Noor, director general of King Abdul Aziz International Airport, said that the initiative aims to urge and encourage the airport’s employees from both government and private sectors, to enhance the culture of smiling and hospitality.
He said the initiative is in line with the directives of the government, which is committed to supporting all such programs that serve the pilgrims. The program also enjoys “unlimited support” from the president of the General Authority of Civil Aviation, Noor added.
“Such initiatives will create positive impressions for pilgrims, especially because the airport is the first destination of most pilgrims. We trust the Saudi youth and their ability to create this positive impression and hope they will strive to carry out their duties in cooperation with Flynas,” he said.
Ahmed Ibrahim Al-Musained, director general of corporate communications and spokesperson for Flynas, said: “This initiative is part of our social responsibility to serve pilgrims and visitors by redoubling our efforts and helping pilgrims with a smile and distinctive service.”
Al-Musained added: “This initiative will motivate service providers at the airport to reflect the bright and honorable image of the Kingdom, of goodness and kindness, and highlight our authentic hospitality by providing pilgrims with amenities and warm gestures before they return to their home country with the best impression of the Kingdom, government and citizens. By doing so, this initiative will convey the authentic Arab and Islamic values in hospitality, and give pilgrims the most beautiful memories, as serving pilgrims is a great honor for every Saudi citizen.”
“Smile for a More Beautiful Hajj” campaign is part of Flynas’ “Your Smile” initiative.