HTC U11+ Smartphone arrives in KSA

Updated 18 January 2018
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HTC U11+ Smartphone arrives in KSA

It is not easy squeezing even more into a slimmer, stunning phone, but HTC has done just that as it confirms the local availability of its highly-awaited HTC U11+ Smartphone in major retailers across the Kingdom.
The HTC U11+ takes the popular HTC U11 and adds a bigger screen and loads of new features into an even thinner frame, now available at SR2,849.
Unveiled globally, the HTC U11+ is the pinnacle of HTC’s signature U series of smartphones; a premium range launched worldwide at the start of 2017 and encompassing the popular HTC U11, HTC U Ultra, and HTC U Play models.
Nikitas Glykas, president of HTC Middle East and Africa, said: “Innovation is inspired by human curiosity. Our customers want to go beyond what currently exists, and we want to deliver products that go above and beyond their expectations. This is the ethos of HTC’s U series, and the U11+ is yet another addition to this diverse range that, we believe, will serve to define the mobile experience of the future.”
In 2017, HTC made a significant move in reinforcing its branded smartphone strategy through a deal with Google in which HTC received $1.1 billion from Google as part of a non-exclusive license for HTC intellectual property.
The deal and the resulting financial flexibility is being used by HTC to focus on a more streamlined product portfolio, maintain a rich legacy of innovation, and realize the potential of a new generation of connected products and services in 2018 and beyond.
The HTC U11+ features the highly acclaimed and first-of-its-kind “edge sense” technology. With a simple squeeze of the sides, consumers can launch the camera and snap photos, call up a voice assistant, open any app, and much more. New in-app functionalities also allow users of the HTC U11+ to set up the “squeeze” function to utilize almost any feature within an app— from playing music to zooming in and out of Google Maps.
A 6” display with 18:9 aspect ratio will make the HTC U11+ users’ new favorite way to watch movies and play games — and it still fits comfortably in one hand.
An enhanced 3,930mAh battery will set the user’s mind at ease as they do more of the things they love for longer, complemented with 6GB RAM and 128GB memory.
Amazing cameras, intelligent voice assistants, the loudest ever HTC BoomSound with 30 percent more volume, HTC USonic earbuds with Active Noise Cancellation, IP68 weather-resistant liquid surface design, and the latest Android Oreo experiences with Qualcomm power are all packed in.
The HTC U11+ is now available in ceramic black, amazing silver, and an unprecedented new color, translucent black. With translucent black, HTC has once again pushed the boundaries of what is possible in design by delivering an elegant translucent glass back that provides a delightful, intimate look and feel while giving users a peak into the heart of the phone.


Regional authorities offer free training at HVACR Expo

Updated 21 January 2019
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Regional authorities offer free training at HVACR Expo

The region’s largest dedicated HVACR (heating, ventilation, air conditioning and refrigeration) business event will host specialists from Saudi Standards, Metrology and Quality Organization (SASO), GCC Standardization Organization (GSO) and Saudi Council of Engineers (SCE) among other credible entities.
Set to shed light on the latest efficiency guidelines in the HVACR industry, these authorities will feature a free and certified training agenda at the HVACR Expo Saudi from Jan. 28-30 at the Riyadh International Convention and Exhibition Center (RICEC).
Zayed Mohsen Albagami, deputy director of energy efficiency, SASO, said: “It is important for SASO and for the Kingdom as a whole to support and enhance Saudi Vision 2030 at this time.”
He added: “The role of SASO toward this goal is to help the manufacturer himself adopt a sustainable approach. We implement this through a variety of initiatives, whether it be the issuance of new standards on energy efficiency, raising awareness in the media or finally by holding workshops — as we will do at HVACR Expo Saudi 2019.”
In line with the 2030 initiative, the Saudi government has enacted SASO regulations 2663 and 2874, which improve the efficiency level of all air conditioning equipment. They have also introduced a district cooling framework for new developments exceeding 15,000 tons.
Basem Salameh, conformity specialist at GSO, said: “The GCC Standardization Organization (GSO) aims to harmonize standardization activities among the GCC member states to facilitate both international and intra-trade, and to remove technical barriers for economic operators.”
Along with presentations by SASO, GSO and SCE, the workshop agenda at HVACR Expo Saudi 2019 will include training sessions from industry leaders Carrier, Samsung Electronics, Midea RAC, Al-Salem Johnson Controls, and Shaker Group (LG) to name but a few.
Abdul Rouf Pandith, senior mechanical engineer at KEO International Consultants and speaker at the event, said: “By inviting and bringing together government stakeholders, policy and decision-makers, and leaders from the utility sector across the country, HVACR Expo Saudi can mark a new era in the cooling sector.”
Roni El-Haddad, event director of HVACR Expo 2019, said: “We are extremely honored to welcome SASO, GSO and SCE on board at HVACR Expo Saudi 2019. While the Kingdom is coming together to fulfill the objectives laid out by Saudi Vision 2030, the time is now to bring these authorities on-board and to work with them to ensure that HVACR professionals can achieve the highest standards within their field.”
HVACR Expo Saudi will also bring together more than 85 of the industry’s heavyweights to showcase innovative industry solutions and products at the event. Countries represented will include Turkey, China, the US, France, Italy, the UAE, Singapore, Egypt, Saudi Arabia and more.