2018 Chevrolet Impala is available in the Kingdom

Updated 18 January 2018
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2018 Chevrolet Impala is available in the Kingdom

One of the most striking sedans in its class, the 2018 Chevrolet Impala is now on sale in Saudi Arabia. For 2018, the award-winning nameplate adds the exclusive new Midnight Edition to the lineup. The new premier designation replaces LTZ as the top-spec trim.
The second special edition model launched this year after the imposing Tahoe Midnight Edition, the exclusive Impala is finished in dramatic Jet Black exterior paint, complemented by a blacked out Chevrolet bowtie.
New 19-inch alloy wheels with black accents and an exclusive aerodynamic kit, meanwhile, add an intimidating aura to the Impala’s already striking exterior appearance.
The dark theme continues in the impeccably crafted cabin which can be ordered in Jet Black, Jet Black/Dark Titanium and Jet Black/Mojave finish.
The styling enhancements to the Impala Midnight Edition are fittingly backed by one of the most powerful engines in its class, delivering the dynamic prowess the name evokes. The 3.6L naturally-aspirated V-6 develops 305 horsepower and 356Nm of torque and is mated to Chevrolet’s proven six-speed Hydra-Matic automatic transmission.
The new Impala, with its vast well-appointed cabin and advanced safety and entertainment technologies represents one of the most comprehensive offerings in its segment.
Since its launch in 2014, the Impala has been a firm favorite in the Kingdom and the 2018 version is poised to continue that momentum.
“For 2018, look forward to offer our Impala customers in Saudi Arabia that would like to stand out with the Midnight Edition, which features exclusive aesthetic enhancements that add an extra layer of intensity to the Impala’s already dramatic exterior design. The 2018 Impala is now available at our dealer partners across the Kingdom,” said Ahmed Soudodi, head of brand at Chevrolet Middle East.
The 2018 Chevrolet Impala also offers an impressive array of safety, entertainment and convenience features including 10 airbags, an advanced MyLink infotainment system that mirrors smartphone functionality, as well as wireless phone charging.
He added: “The 2018 Chevrolet Impala is one of the most remarkable cars in our lineup. Its aggressive yet fluid styling is backed by a potent V-6 engine and its serene cabin is among the most spacious and tech-laden. With 10 airbags and a host of available cutting edge safety and entertainment features it is one of the most accomplished family cars on the market.”


Jaguar achieves strong growth in Saudi market

Updated 23 January 2019
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Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.