2018 Chevrolet Impala is available in the Kingdom

Updated 18 January 2018
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2018 Chevrolet Impala is available in the Kingdom

One of the most striking sedans in its class, the 2018 Chevrolet Impala is now on sale in Saudi Arabia. For 2018, the award-winning nameplate adds the exclusive new Midnight Edition to the lineup. The new premier designation replaces LTZ as the top-spec trim.
The second special edition model launched this year after the imposing Tahoe Midnight Edition, the exclusive Impala is finished in dramatic Jet Black exterior paint, complemented by a blacked out Chevrolet bowtie.
New 19-inch alloy wheels with black accents and an exclusive aerodynamic kit, meanwhile, add an intimidating aura to the Impala’s already striking exterior appearance.
The dark theme continues in the impeccably crafted cabin which can be ordered in Jet Black, Jet Black/Dark Titanium and Jet Black/Mojave finish.
The styling enhancements to the Impala Midnight Edition are fittingly backed by one of the most powerful engines in its class, delivering the dynamic prowess the name evokes. The 3.6L naturally-aspirated V-6 develops 305 horsepower and 356Nm of torque and is mated to Chevrolet’s proven six-speed Hydra-Matic automatic transmission.
The new Impala, with its vast well-appointed cabin and advanced safety and entertainment technologies represents one of the most comprehensive offerings in its segment.
Since its launch in 2014, the Impala has been a firm favorite in the Kingdom and the 2018 version is poised to continue that momentum.
“For 2018, look forward to offer our Impala customers in Saudi Arabia that would like to stand out with the Midnight Edition, which features exclusive aesthetic enhancements that add an extra layer of intensity to the Impala’s already dramatic exterior design. The 2018 Impala is now available at our dealer partners across the Kingdom,” said Ahmed Soudodi, head of brand at Chevrolet Middle East.
The 2018 Chevrolet Impala also offers an impressive array of safety, entertainment and convenience features including 10 airbags, an advanced MyLink infotainment system that mirrors smartphone functionality, as well as wireless phone charging.
He added: “The 2018 Chevrolet Impala is one of the most remarkable cars in our lineup. Its aggressive yet fluid styling is backed by a potent V-6 engine and its serene cabin is among the most spacious and tech-laden. With 10 airbags and a host of available cutting edge safety and entertainment features it is one of the most accomplished family cars on the market.”


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.