Dubai tourism and Shah Rukh Khan recreate #BeMYGuest magic

Bollywood star Shah Rukh Khan enjoys a water slide during the launch of the #BeMyGuest campaign in Dubai.
Updated 20 January 2018
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Dubai tourism and Shah Rukh Khan recreate #BeMYGuest magic

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) revealed the much-awaited #BeMyGuest campaign video, featuring Bollywood star Shah Rukh Khan.
While the first video, which took YouTube by storm last year, featured Shah Rukh surprising residents and visitors in Dubai, this year, he explores what he considers to be his second home and takes viewers on a fascinating, multi-faceted journey through the city of endless possibilities.
Marking the first-ever collaboration between Shah Rukh and acclaimed Bollywood director Kabir Khan, the newly launched 2.0 #BeMyGuest potrays Shah Rukh’s journey across a series of short films that see him taking visitors to Dubai through a multifaceted destination that holds global brand appeal in much the same way he does as an actor. Shah Rukh reaches out to his legions of fans across the globe, and introduces them to the lives of three different characters, and how he personalizes each of their experiences of Dubai by injecting the warmth and spirit of the city that resonate with him, yet each customised to the needs of every visitor.
The stories allow audiences to explore Dubai and its variety and diversity of stunning tourist offerings, with Shah Rukh in his signature style leading them to create new memories and rekindle old ones in the city.
Shah Rukh said: “Last year, I invited my fans around the world to “Be My Guest” while giving them a glimpse into Dubai, as part of this exciting partnership with Dubai Tourism. This year, along with one of Bollywood’s most recognized directors, Kabir Khan, we’re taking that partnership further to exploring new places and attractions but with the signature essence of Dubai that truly makes it a place where every visitor can feel like they belong to even greater heights. I love this amazing city and I’m really looking forward to once again sharing my experiences with my fans.”
Issam Kazim, CEO, Dubai’s Corporation for Tourism and Commerce Marketing (DCTCM), said: “We are delighted to partner with Shah Rukh Khan once again for the new edition of this very special project, #BeMyGuest. There is no one quite like him — with his charisma, global appeal, and most importantly because he truly considers Dubai to be his second home and shares so many similarities with what Dubai stands for. Our video last year that saw Shah Rukh surprise and delight people in Dubai, garnered great response from across the world, but that was only the beginning of our journey.”


Marriott hotel, apartments open in Riyadh’s DQ

Updated 21 March 2019
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Marriott hotel, apartments open in Riyadh’s DQ

Marriott International and Dur Hospitality this week celebrated the opening of the Riyadh Marriott Hotel Diplomatic Quarter and Marriott Executive Apartments Riyadh, Diplomatic Quarter. The complex is strategically located in the heart of one of the most sought-after areas in the city with easy access to key embassies and major corporate headquarters, and a 30-minute drive from King Khalid International Airport. 

“We are delighted to enhance our footprint in Saudi Arabia with the opening of two strategically important hotels that not only complement each other but also deliver very distinct brand experiences. Saudi Arabia continues to be one of our key markets and we are delighted to further strengthen our partnership with Dur Hospitality,” said Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International.

The hotel is inspired by Wadi Hanifa, a beautiful desert oasis running through Riyadh. The low-rise hotel resembles the smooth, dry canyon walls that make for a dramatic arrival experience. Once you step inside, the waterways guide the way into the building, ushering guests through the arrival court into the palm-dotted oasis in the hotel’s courtyard. Planted cacti, flowering vines, plentiful blooming desert flora and native date palm trees create a calming ambiance, providing shade from the desert sun. 

The complex is the first five-star full service hotel in the Diplomatic Quarter and features 80 spacious modern rooms, and 140 fully equipped apartments. The deluxe rooms feature modern décor and ample work space, allowing guests to stay connected with in-room technology, including high-speed WiFi and bedside USB outlets. Guests staying in one of the six Premium Suites or the Presidential Suite can enrich their experience in the M Club Lounge offering an international buffet, hors d’oeuvre and local specialties 24 hours a day. 

The Riyadh Marriott Hotel Diplomatic Quarter houses three dining venues, Goji Kitchen — an all-day dining destination, a la carte restaurant Mesquite and Agave Café located in the lobby. The hotel offers multiple recreational areas surrounded by lush greenery. 

Muin Serhan, general manager of Marriott Hotels in Riyadh, said: “The opening of Marriott Riyadh and Marriott Executive Apartments Riyadh Diplomatic Quarter is considered an important milestone in our developing journey in the hospitality field; we are keen to provide a very special experience to our valuable guests whatever they are traveling for — business or leisure.”

He added: “And we are very proud to be part of the new Marriott travel program ‘Marriott Bonvoy,’ built on the belief that travel enriches its members and the world around them. Launching in February 2019, Marriott Bonvoy replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).”