LG unveils latest lineup of home entertainment products

Eddie Jun, president of LG Electronics Saudi Arabia.
Updated 23 January 2018
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LG unveils latest lineup of home entertainment products

LG Electronics has announced the launch of a new line-up of home entertainment products in the Saudi market, which includes the Nano Cell Display, OLED TVs and the premium LG Signature line-up OLED TV.
In addition to the focus on the growth of OLED TVs in 2017, LG said it is working toward setting higher standards in the HDTV sector and focusing on pushing its sales by more than 70 percent. In order to achieve this, LG has invested in innovations such as advanced Nano Cell screen and the OLED technology that deliver the “most realistic imagery and incredible viewing experience.”
LG’s OLED TVs have been recognized for their superior performance and are used by Technicolor as consumer reference displays in the production of home delivery versions of major Hollywood movies and television content such as “Logan” and “Sense 8.”
According to the electronics giant, the new high-quality Nano Cell LED technology unveils billions of rich colors with superior color accuracy, thanks to the innovative nano cells that display life-like colors for a perfect viewing experience from any angle. This technology works by absorbing excess light waves and enhancing the purity of colors displayed on the screen.
“The technology of nanoparticles is ideal for large, high-definition TVs,” said Eddie Jun, president of LG Electronics Saudi Arabia. He added: “Nano Cell technology enables a consistent color with wide viewing angles, whether seen directly in front of the screen or from an angle of 60 degrees.”
Belal Al-Shanqiti, marketing manager of LG Electronics Saudi Arabia, said: “The nano cell screens provide superior technical advantage due to its uniform particles measuring about one nanometer in diameter, displaying sharper and accurate colors even in wider angles as compared to other TVs like Quantum-dot based screens that have 10-50 atoms per diameter.”
Jun said: “LG’s accolades are especially meaningful for the company as competition in the premium TV market and the home entertainment industry has become fiercer than ever before, due in part to the growing number of competitors and the speed of innovation in technology. We are extremely glad that consumers globally have recognized LG’s pioneering leadership in innovation and technology and can understand the potential of this growth.”


Ascott debuts in Africa with Kwarleyz Residence

Updated 15 October 2018
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Ascott debuts in Africa with Kwarleyz Residence

The Ascott Limited has cemented its footprint on the African continent with the opening of its first property in Accra, the capital of Ghana. Kwarleyz Residence, which is managed by Ascott, will be the first upscale international -class serviced residence to enter the flourishing Ghanaian market.
Thomas Wee, Ascott’s deputy managing director for the Middle East, Africa, Turkey and India, said: “Ascott has been managing world-class serviced residences globally for over 30 years. The opening of our first property in Africa, Kwarleyz Residence, enables our worldwide network of corporate clients and the growing international travelers to experience Ascott’s award-winning hospitality on another continent.
“Africa is the world’s second fastest-growing economy after Asia and we see great potential in the region’s hospitality market. Africa’s huge economic growth is fueled by massive infrastructure development, favorable investment policies, and a young population.
With our strong expertise in hospitality management, Ascott aims to set the benchmark in the region by offering business and leisure travelers world-class extended stay accommodation and superior customer service.”
Wee added: “In addition to Kwarleyz Residence, we have secured a contract to manage Ascott 1 Oxford Street which will open in the heart of Accra in 2019.”
Located in the upscale airport residential district, Kwarleyz Residence is surrounded by embassies and the headquarters of gold mining companies. About a five-minute drive from the Kotoka International Airport, the property is within easy access to the Marina Mall at Airport City and Tema Industrial City, via the motorway.
Vincent Miccolis, Ascott’s regional general manager for the Middle East, Africa and Turkey, said: “We are proud to partner with Wonda World Estates to bring the first-of-its-kind hospitality offering to the Ghanaian capital and introduce sophisticated living in Accra with the opening of Kwarleyz Residence.”
Nana Kwame Bediako, president for the Kwarleyz Group of companies, which includes Wonda World Estates, said: “We see this collaborative project with our colleagues at Ascott as another example of Wonda World Estates, Kwarleyz Group, Cola Group and Kensington Residential Partners showcasing, either individually or as a collective, a commitment to the improvement of emerging markets across the African landscape.”
The 40-unit serviced residence provides a variety of studio and one- to three-bedroom apartments.
The property includes facilities such as a restaurant, coffee lounge, sky bar, rooftop garden and basement parking. Guests can relax and rejuvenate in the gymnasium, outdoor pool or spa.
The International Monetary Fund forecasts that Africa’s economy will be the second fastest growing in the world with an annual growth rate of 4.3 percent from 2016 to 2020. Ghana is ranked Africa’s fifth most attractive investment destination. Its foreign direct investment increased by nine percent to a record $3.5 billion in 2016.