French shoppers go nuts for Nutella discount

The French supermarket chain usually sells Nutella for €4.50 but with the discount jars were going for just €1.41. (AFP)
Updated 26 January 2018
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French shoppers go nuts for Nutella discount

STRASBOURG, France: A French supermarket chain’s decision to slash the price of Nutella by 70 percent has sparked frenzy, with shoppers across the country jostling to squirrel away as many jars of the nutty spread as possible in what one worker likened to an orgy.
Video posted online Thursday and testimony from baffled supermarket workers showed long queues forming outside Intermarche supermarkets and chaotic scenes as bargain hunters stormed inside.
“People just rushed in, shoving everyone, breaking things. It was like an orgy,” one employee in the northeastern town of Forbach said, asking to remain anonymous. “We were on the verge of calling the police.”
Another employee in Revigny-sur-Ornain said it was no wonder there was a run on the shelves: “70 percent off? That’s a steal.”
When contacted by AFP, Intermarche apologized to its customers and said it had been “surprised” by the sheer demand.
The chain usually sells Nutella for €4.50 but with the discount jars were going for just €1.41.
Netizens reacted with much merriment over the furor.
“Seriously??!! All this just for Nutella” posted Kenny Le Bon (@KennyLeBon) on Twitter alongside a video of a crowd of shoppers scrambling over a rapidly depleting stand of jars.
“Was gonna get some Sunday. But I don’t wanna die,” added Ruthii Trudie (@ruthii_rawr).
Ferrero, the Italian company that makes Nutella, said the discount decision was taken “unilaterally” by Intermarche and risked creating “confusion and disappointment” for consumers.


Tunnel through an Australian mountain? No problem, says Elon Musk

Updated 17 January 2019
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Tunnel through an Australian mountain? No problem, says Elon Musk

  • The entrepreneur behind electric carmaker Tesla has most recently turned his sights on tackling city traffic via low-cost tunnels
  • Musk in 2017 made a Twitter pitch to build what was the world’s biggest battery in an Australian state to solve its severe energy crisis

SYDNEY: Australia could become a test ground for another of Elon Musk’s massive infrastructure projects after the maverick billionaire tweeted a “bargain” price to build a tunnel through a mountain to solve Sydney’s traffic woes.
Musk in 2017 made a Twitter pitch — and followed through with the offer — to build what was the world’s biggest battery in an Australian state to solve its severe energy crisis.
The entrepreneur behind electric carmaker Tesla has most recently turned his sights on tackling city traffic via low-cost tunnels created by his Boring Company, and in December unveiled a sample project near Los Angeles.
So when an Australian politician tweeted at Musk on Wednesday about the costs of drilling through a mountain range north of Sydney, he responded quickly.
“I’m a lawmaker in Sydney, which is choking with traffic. How much to build a 50km tunnel through the Blue Mountains and open up the west of our State?,” asked New South Wales state MP Jeremy Buckingham.
“About $15M/km for a two way high speed transit, so probably around $750M plus maybe $50M/station,” Musk replied late Wednesday, with his response liked more than 22,000 times on Twitter.
He has more than 24 million followers on the social media platform.
Another billionaire, Mike Cannon-Brookes, who founded Australian software startup Atlassian, weighed in on the exchange, saying the estimated price tag “sounds like a bargain for Sydney.”
The population of the Sydney region has grown by around 25 percent since 2011 to reach 5.4 million, out of a national population of 25 million, and road congestion is a major concern.
There was no indication the exchange of tunnel tweets would lead to any quick action, but it could bring some needed positive publicity for Musk.
Musk has risen to prominence with a series of ambitious ventures, particularly Tesla, but has also drawn plenty of criticism for some volatile behavior.
He waged a public battle with a rescuer who helped save a group of boys trapped in a cave in Thailand last year, calling him a “pedo guy” after the Brit slammed his idea of building a mini-submarine to save the children as a public relations stunt.
Meanwhile, riders who have tested out Boring’s prototype tunnel — where cars are lowered by lifts then slotted into tracks and propelled along at high speeds — have complained of a bumpy journey.