Prince Khaled laid out his plans on his Facebook account to open a minimum of 10 vegan restaurants in the Middle East by 2020.
“Our region occupies parts of the top ten most obese counties in the world. This is crazy and frankly a joke we have reached this level,” he explained.
Among the locations favored by the health buff Prince Khaled, who was recently named as president of the Saudi CrossFit Federation, include the UAE, Jordan, Kuwait and Bahrain and Saudi Arabia.
And the Prince said the restaurants were not the answer to region’s health complaints, but just the beginning.
“I’m not saying opening 10 restaurants will solve this issue, but you better believe it’s a step in the right direction,” he said.
Prince Khaled was named among the world’s top influencers toward veganism in 2017 for his investments in Matthew Kenney’s vegan lifestyle company. He took the brand international by opening the first vegan restaurant in the Middle East with Bahrain’s new Plant Cafe.
Commenting on his Facebook page about the current diets of people in the region, Prince Khaled said the side effects “on states and society, economic, social, and health,” were disasters “that must be fought.”
“We have to boycott fast food restaurants and focus on our health and our children’s health before this disaster increases,” he said.