Nike’s Pro Hijab among the winners of ‘2017 Design of the Year’

The Nike Pro Hijab was the winner of 2017 Design of the Year fashion category. (Nike)
Updated 29 January 2018
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Nike’s Pro Hijab among the winners of ‘2017 Design of the Year’

DUBAI: The Nike Pro Hijab was among London Design Museum’s 2017 Design of the Year winners, Fashion website Fashion United reported.
The Pro Hijab won the fashion category for design, as judges felt it “could change the face of sport for Muslim women.”
The stretchy, high-performance hijab was designed by Rachel Henry, Baron Brandt, Megan Saalfeld and Brogan Terrell and launched two days before international woman’s day.
At the time of launch, Nike said: “By providing Muslim athletes with the most groundbreaking products, like the Nike Pro Hijab, Nike aims to serve today’s pioneers as well as inspire even more women and girls in the region who still face barriers and limited access to sport.”
The sports veil was inspired by Runner Sarah Attar’s win for Saudi Arabia at the 2012 London Olympics.
Commenting on the Nike Pro Hijab, judge Amanda Levete, founder and principal of AL_A, said: “The first time I saw this project it stopped me in my tracks. It is a piece of design that tackles an important issue in a simple and elegant way. Perfectly delivered with inclusion at its core.”
Other nominees for the fashion category were Levi’s Commuter Trucker Jacket, Ecoalf that creates sustainable fashion, Kanye West’s Life of Pablo pop-up store, Aitor Throup’s New Object research, and the Pussyhat project.


Nora Attal has her day in the sun in Marrakesh

Updated 19 March 2019
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Nora Attal has her day in the sun in Marrakesh

DUBAI: British-Moroccan model Nora Attal posed up a storm in Marrakesh’s golden sunlight for a new campaign by fashion brand Zara.

The in-demand model shared snaps from the campaign, photographed by Christian Macdonald, on her Instagram account.

The collection of photographs show Attal modelling looks from Zara’s laid-back Spring/Summer 2019 collection against a backdrop of rippling sand dunes. Her featured ensembled include kaftans and long-length cardigans with hefty stripes in a clay-and-beige color palette.

Attal is no stranger to fronting campaigns — in January, the model was chosen as one of seven rising stars to feature in British fashion house Alexander McQueen’s latest campaign.

The Spring/Summer 2019 collection photoshoot was shot by British fashion and documentary photographer Jamie Hawkesworth and featured Attal wearing a number of cowboy-inspired looks.

The year has gotten off to a busy start for Attal, who was similarly in demand in 2018, when she took to the catwalk for Elie Saab, Loewe and Dior during Paris Fashion Week in September and starred in Italian fashion label Versace’s summer advert campaign.

In May, luxury e-retailer Farfetch launched in the Middle East with a little help from the young model.

She starred in a photoshoot wearing pieces from collections on sale on the platform. The colorful photographs were accompanied by a snappy, chatty interview with the young model.
Readers got the chance to gain insight into her earliest fashion memories and learn some off-the-cuff facts about the star.

“Recently I’ve been obsessed with noughties trends. Everyone was so cool and effortless back then. Now I go out in a full Juicy Couture tracksuit with no shame,” she told Farfetch at the time.

“If I wasn’t a model, I’d probably be at university, studying to get into something like criminal investigations, profiling or law,” she added.

Attal finished off 2018 by hitting the sand dunes in the UAE — however, this time it wasn’t part of a high-end photoshoot, but rather a day of fun.

The model enjoyed an afternoon of sandboarding in the emirate of Sharjah and even posted a snap on Instagram at the time.

“Apparently sandboarding is a thing,” she captioned the sunset shot.