Nike’s Pro Hijab among the winners of ‘2017 Design of the Year’

The Nike Pro Hijab was the winner of 2017 Design of the Year fashion category. (Nike)
Updated 29 January 2018
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Nike’s Pro Hijab among the winners of ‘2017 Design of the Year’

DUBAI: The Nike Pro Hijab was among London Design Museum’s 2017 Design of the Year winners, Fashion website Fashion United reported.
The Pro Hijab won the fashion category for design, as judges felt it “could change the face of sport for Muslim women.”
The stretchy, high-performance hijab was designed by Rachel Henry, Baron Brandt, Megan Saalfeld and Brogan Terrell and launched two days before international woman’s day.
At the time of launch, Nike said: “By providing Muslim athletes with the most groundbreaking products, like the Nike Pro Hijab, Nike aims to serve today’s pioneers as well as inspire even more women and girls in the region who still face barriers and limited access to sport.”
The sports veil was inspired by Runner Sarah Attar’s win for Saudi Arabia at the 2012 London Olympics.
Commenting on the Nike Pro Hijab, judge Amanda Levete, founder and principal of AL_A, said: “The first time I saw this project it stopped me in my tracks. It is a piece of design that tackles an important issue in a simple and elegant way. Perfectly delivered with inclusion at its core.”
Other nominees for the fashion category were Levi’s Commuter Trucker Jacket, Ecoalf that creates sustainable fashion, Kanye West’s Life of Pablo pop-up store, Aitor Throup’s New Object research, and the Pussyhat project.


Yousra Elsadig brings her modest style to LFW

An image from the show in London. (Frederico Velez)
Updated 36 min ago
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Yousra Elsadig brings her modest style to LFW

DUBAI: An independent showcase of emerging designers held during London Fashion Week, Fashion Scout once again lived up to its name — scouting out and presenting talented designers from across the globe from Feb. 15-17.

Arab News went along to a showing by a UK-based designer Yousra Elsadig, whose Boutique De Nana collection paid tribute to her former home country, Sudan.

“I am trying to depict the beauty of my homeland. It’s so heart-breaking to see what’s happening in Sudan. I want to dedicate this collection to my country and to put the focus on freedom, justice and peace,” she said.

Elsadig, who was named “Woman of the Year” by Barclays in 2017 and “Designer of The Year 2016 by the Modest Association of London, designs for women who want to dress modestly, but with imagination and style.

“The modest element is very important to me — women can be beautiful, feminine and modest,” she said.

Her designs have a simplicity, charm and quirkiness that comes partly from the use of recycled fabrics, as sustainability is a key message she wants to get across. 

Elsadig is unusual in combining her designer role with a full-time degree in optometry. In fact, the day before her LFW show, she sat an exam and then drove from her home in Wales to London. 

She is also the mother of two young girls, but if that’s a lot to juggle it doesn’t show. She was a bundle of warmth and energy backstage — calmly briefing the models.

Her family left Sudan when she was very young and she grew up in Canada. Her family then left Canada to live in Wales in the UK.

It was in Cardiff that she met her mentor, designer Sarah Valentin, who was teaching community sewing and textile classes with a special focus on recycling and sustainability. Valentin said she is thrilled to see Elsadig achieving such success.

“I saw her potential and creative ideas. It’s incredible that she is showing here at London Fashion Week.  I’m so proud of her,” she said.

As the models moved gracefully through the room, the clothes gave off a sense of confident, graceful and highly individual style — perfect for the modern, modest woman of today.