Ghana sisters blending style, tradition for Muslim women

In this photo taken Monday Jan. 22, 2018, Sekina Abam a muslim hijab fashion designer helps a customer to set up a hijab in her workshop in Accra, Ghana. (AP)
Updated 01 February 2018

Ghana sisters blending style, tradition for Muslim women

ACCRA: Two sisters in Ghana are creating Islamic-friendly fashion from the locally produced fabrics that are wildly popular across West Africa.
Sekina Abam, 27, said it can be difficult for women in Ghana to avoid discrimination when wearing the Islamic headscarf known as the hijab. Muslims make up 18 percent of the population.
She and her 32-year-old sister Nefisa found that many hijab options sold in the markets of the capital, Accra, came from outside the country. None came in the vibrant print fabrics for which Ghana is internationally known.
“I said to myself, ‘Why not come up with something from myself that will meet the hijab rules while using African prints?’” she recalled.
Now she and her sister share a workshop where they turn out colorful headscarves and flowing, conservative dresses. Sekina is in charge of the clothing line known as Libaas Hilaan that includes everything from casual wear to special occasion apparel, while Nefisa directs the Nefeesah Hijab brand.
Hijabs sell between 30 ($6.50) and 100 ($22) Ghana cedis, while dresses and abayas can sell for as much as 850 cedis. To meet the steady demand for their product after five years, the sisters are now helped by their mother and two other workers.
In recent years, Muslim women in Ghana have been able to wear the hijab more freely at school and in the workplace. In 2015, former President John Mahama proclaimed freedom of faith, opening the way for more displays of religion in the secular country.
For the Abam sisters, the struggle is to find the right balance between fashion and Islam, being mindful of tradition while making something that younger women will feel comfortable wearing on the streets of Accra.
“A woman naturally wants to look beautiful, and coming from an African setting where is Islam is minimal like in Ghana here, it’s difficult for her to wear black or something that is print-less, design-less,” Sekina said. “She wants to fit in but she also wants to try to obey God a bit. So I decided to come up with these designs that would meet such needs.
“The idea is to make it easy for our Muslim sisters and mothers to wear their hijab so that they will be always motivated to wear the hijab,” Nefisa added.


Meet Aya Barqawi, the Saudi-born social media star

Updated 7 min 13 sec ago

Meet Aya Barqawi, the Saudi-born social media star

  • Barqawi promotes what she calls ‘high-street fashion’
  • Barqawi’s Instagram posts are designed with digital frames to add a unique touch to her content

DUBAI: Between the luxurious fashion statements and international runways, Palestinian-Jordanian Aya Barqawi continues to inspire her followers with thousands of on-budget styles.

“I always try to make people feel inclusive. I want to end this intimidation that comes with fashion,” the Saudi-born blogger told Arab News.

Barqawi promotes what she calls “high-street fashion” and finds the challenge of adapting to international trends “fun.”

“I am looking for new ways to make trends work for me,” she said. “You just need a little bit of creativity and imagination.”

Like many women her age with similar passions, the 24-year-old was unable to study fashion in college because of a lack of opportunity in the Middle East. Now, as a design graduate, she incorporates her field of study with a social media career.

Barqawi’s Instagram posts are designed with digital frames to add a unique touch to her content. “Studying design helped me shape my visual identity on Instagram because I do a lot of graphic work on my photos. It makes it easier for me to create digital content,” she said.

The stylist also worked as a fashion photographer for a brand in Berlin. “I never thought they would pick me over people who are actually from Berlin, who were actually German,” she said. “But my work spoke for itself.”

Barqawi is always looking to motivate other women. “No matter what the field of work you are in, never underestimate yourself. Never second-guess yourself and never compromise your standards for anyone or anything,” she said.

The fashion blogger has also worked in media as a TV producer and segment producer. “I have done digital, I have done TV, so now I am just open to anything that comes my way,” she said.