Ghana sisters blending style, tradition for Muslim women

In this photo taken Monday Jan. 22, 2018, Sekina Abam a muslim hijab fashion designer helps a customer to set up a hijab in her workshop in Accra, Ghana. (AP)
Updated 01 February 2018
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Ghana sisters blending style, tradition for Muslim women

ACCRA: Two sisters in Ghana are creating Islamic-friendly fashion from the locally produced fabrics that are wildly popular across West Africa.
Sekina Abam, 27, said it can be difficult for women in Ghana to avoid discrimination when wearing the Islamic headscarf known as the hijab. Muslims make up 18 percent of the population.
She and her 32-year-old sister Nefisa found that many hijab options sold in the markets of the capital, Accra, came from outside the country. None came in the vibrant print fabrics for which Ghana is internationally known.
“I said to myself, ‘Why not come up with something from myself that will meet the hijab rules while using African prints?’” she recalled.
Now she and her sister share a workshop where they turn out colorful headscarves and flowing, conservative dresses. Sekina is in charge of the clothing line known as Libaas Hilaan that includes everything from casual wear to special occasion apparel, while Nefisa directs the Nefeesah Hijab brand.
Hijabs sell between 30 ($6.50) and 100 ($22) Ghana cedis, while dresses and abayas can sell for as much as 850 cedis. To meet the steady demand for their product after five years, the sisters are now helped by their mother and two other workers.
In recent years, Muslim women in Ghana have been able to wear the hijab more freely at school and in the workplace. In 2015, former President John Mahama proclaimed freedom of faith, opening the way for more displays of religion in the secular country.
For the Abam sisters, the struggle is to find the right balance between fashion and Islam, being mindful of tradition while making something that younger women will feel comfortable wearing on the streets of Accra.
“A woman naturally wants to look beautiful, and coming from an African setting where is Islam is minimal like in Ghana here, it’s difficult for her to wear black or something that is print-less, design-less,” Sekina said. “She wants to fit in but she also wants to try to obey God a bit. So I decided to come up with these designs that would meet such needs.
“The idea is to make it easy for our Muslim sisters and mothers to wear their hijab so that they will be always motivated to wear the hijab,” Nefisa added.


Like a Berber: Madonna celebrates 60th birthday in Marrakech

Updated 19 August 2018
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Like a Berber: Madonna celebrates 60th birthday in Marrakech

  • The Queen of Pop donned the attire of a “Berber Queen” in Marrakech on her birthday
  • On Sunday, the American star posted pictures and videos on her Instagram of a fun photo shoot with British-Moroccan artist Hassan Hajjaj

JEDDAH: Madonna’s 60th birthday celebrations are creating quite a buzz, especially delighting her Arab fans that she chose to mark the milestone in Morocco.
The Queen of Pop donned the attire of a “Berber Queen” in Marrakech on her birthday, wearing a fuchsia chiffon long-sleeved gown by Gucci with Berber jewelry and a headpiece by Marianna Harutunian.
On Sunday, the American star posted pictures and videos on her Instagram of a fun photo shoot with British-Moroccan artist Hassan Hajjaj, known as the “Andy Warhol of Marrakech.” Madonna, who posed for pictures with her family, is seen dressed in a traditional red attire, accessorized with colorful jewelry and a Louis Vuitton headscarf.
“Life can be sweet and sour and sometimes a surprise can happen that you never would think of and this was one of (those) moments; want to thank Madonna and her lovely family and being patient for the shoot at my riad,” Hajjaj wrote on Instagram.
Hashtagged #birthday #magic #Marakesh, Madonna’s pictures have gone viral on social media since she first posted a portrait of herself bedecked in Berber jewelry and brandishing a sign that reads “The Queen.” She wrote: “Finally and at last it’s my birthday! I have survived! Life is beautiful!”
On the eve of the big day, she toured the former imperial city of Morocco under the close watch of the paparazzi and wrote: “Walking through the Labyrinth of the Medina during the Call to Prayer.” She posted a video shot at night, wandering in the alleys of the city’s ancient market.
“Mystical walk through the desert,” she captioned a photo featuring her in the desert, with six horsemen holding candles in the background.
Another portrait shows Madonna wearing a fez decorated with Berber jewelry, along with a caption reading: “Today I am wearing CAKE on my head!“
Known for repeatedly reinventing herself during her 35-year pop career, Madonna has been staying at the luxury palace-turned-hotel El Fenn, owned by the sister of British billionaire Richard Branson, Vanessa. The property has been redecorated and staff have had their smart phones confiscated to protect the privacy of Madonna and her guests. The birthday guest list has also been kept secret, and Moroccan police were keeping journalists and photographers at bay.
Guests reportedly dressed in traditional Bedouin garb for the Arabian-themed party featuring Berber music. According to the Mirror, Indian designer Sabyasachi Mukherjee designed kaftans and Berber costumes for them.
Agence France-Presse reported a local photographer as saying that he had spotted Madonna wearing a veil covering the hair and face but for the eyes. She reportedly visited the five-star Kasbah Agafay spa, went shopping at a souk and enjoyed a camel trek in the desert.
Local media reported that she and around 15 friends had dined out at a restaurant in western Morocco, escorted by bodyguards and under police surveillance.
Taking to social media under the hashtag #MadonnaAt60, fans from across the world sent birthday wishes to the pop diva. Since her first, eponymous album came out in 1983, Madonna has sold more than 300 million records, with albums such as “True Blue,” “Like a Prayer” and “Ray of Light” topping music charts around the world.