SEC’s Alkahraba Friends program honored by Saudi Forum for Volunteering

The forum honored SEC for its efforts in the field of volunteering, participation and sponsorship of the event.
Updated 05 February 2018

SEC’s Alkahraba Friends program honored by Saudi Forum for Volunteering

Guests and visitors of the first Saudi Forum for Volunteering praised the Alkahraba Friends program, launched by the Saudi Electricity Company (SEC) as part of its strategy for digital transformation and e-services development.
The forum, which was held under the patronage of Prince Abdulaziz bin Saud bin Nayef, minister of interior, honored SEC for its efforts in the field of volunteering, participation and sponsorship of the forum.
Over the past years, the program has succeeded in attracting thousands of volunteers among citizens and residents, encouraging them to initiate and report any electrical safety observations, in any area of the Kingdom, through an easy and straightforward way via WhatsApp (0533991100) or the account of Alkahraba Friend on Twitter (@alkahrabafriend).
Last December, the SEC signed a cooperation agreement with the Association of Voluntary Work to establish a specialized center to contribute to sustainable social development, provide research, studies and consultations in the field of social responsibility, training and development services, and promote and disseminate voluntary work among young people. Hamoud bin Ouda Al-Ghubaini, senior vice president for corporate communications and PR at SEC, stressed that the Alkahraba Friends program has achieved great success, not only in the field of electrical safety, but in urging and encouraging citizens to participate and interact.
Osama bin Mansour Al-Khalidi, chairman of the Digital Channels Group at the Saudi Electricity Company, confirmed that the technical reports of the Alkahraba Friend program showed that volunteers have reported electrical safety observations in all regions, cities and villages of the Kingdom.
He noted that there is a clear rise in awareness within all social classes about the importance of the initiative and participation with the company’s specialists in developing electric services.
The agreement signed by SEC and the Association of Voluntary Work also aims to approve the company’s national and international volunteers within the United Nations Volunteers program.
It also provides training to a number of the company’s employees on the International Voluntary Work Program, following the accreditation and training of qualified trainers to present licensed programs.

New Balance opens store in Riyadh

Updated 13 October 2018

New Balance opens store in Riyadh

American multinational corporation New Balance Inc. (NB), a global leader in athletic footwear, apparel and accessories, opened its new store in the Saudi capital on Thursday. The store, located in the high-end Riyadh Gallery Mall on King Fahd Road, showcases women’s and men’s shoes, apparel and sportswear, sports equipment, and kids and lifestyle selections.

Top Brazilian footballer Carlos Eduardo de Oliveira Alves, who plays for Saudi Arabia’s Al-Hilal Club, cut the ribbon to mark the opening of the New Balance store. The inaugural ceremony was attended by a large number of industry leaders and top-notch executives of Apparel Group, which owns and operates the New Balance stores in Saudi Arabia.

Speaking on this occasion, Alves said: “I am happy to open the store of New Balance, with which I have been associated.” 

The footballer, who recently signed a two-year contract with New Balance endorsing the brand, called on the shoppers “to visit the store where they will be led into an interactive and immersive experience of the brand, welcomed by dynamic visuals.”

Referring to the range of the New Balance Athletics Inc., a statement released on this occasion, said: “The New Balance’s Riyadh store is roomy and bright, and presents the brand’s footwear and apparel in a raw-concrete environment.” 

New Balance, the Boston-based maker of trainers and running shoes, is planning to aggressively expand its presence in the Gulf region, increasing its store count to 50 by 2020. 

“The launch of this store is the pinnacle of our progress in the Kingdom and the Middle East, but it is also just the start,” said the statement, adding that the Boston-based company is excited to announce the release of the 247v2. As a contemporary evolution, the updated silhouette makes a nod to NB heritage, while further representing the intersection between where lifestyle and sport meet, it said. 

Alves, who inaugurated the New Balance store, plays for the Al-Hilal Club as a midfielder. He joined Al-Hilal in 2015, scored several goals for the club and won many honors. 

New Balance Athletics Inc., popularly known as New Balance, is among one of the world’s major sports footwear makers. 

This $3.8 billion company, which has more than 5,000 employees globally on its payroll, manufactures shoes with high-technical specifications such as, blended gel inserts and heel counters.