SEC’s Alkahraba Friends program honored by Saudi Forum for Volunteering

The forum honored SEC for its efforts in the field of volunteering, participation and sponsorship of the event.
Updated 05 February 2018
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SEC’s Alkahraba Friends program honored by Saudi Forum for Volunteering

Guests and visitors of the first Saudi Forum for Volunteering praised the Alkahraba Friends program, launched by the Saudi Electricity Company (SEC) as part of its strategy for digital transformation and e-services development.
The forum, which was held under the patronage of Prince Abdulaziz bin Saud bin Nayef, minister of interior, honored SEC for its efforts in the field of volunteering, participation and sponsorship of the forum.
Over the past years, the program has succeeded in attracting thousands of volunteers among citizens and residents, encouraging them to initiate and report any electrical safety observations, in any area of the Kingdom, through an easy and straightforward way via WhatsApp (0533991100) or the account of Alkahraba Friend on Twitter (@alkahrabafriend).
Last December, the SEC signed a cooperation agreement with the Association of Voluntary Work to establish a specialized center to contribute to sustainable social development, provide research, studies and consultations in the field of social responsibility, training and development services, and promote and disseminate voluntary work among young people. Hamoud bin Ouda Al-Ghubaini, senior vice president for corporate communications and PR at SEC, stressed that the Alkahraba Friends program has achieved great success, not only in the field of electrical safety, but in urging and encouraging citizens to participate and interact.
Osama bin Mansour Al-Khalidi, chairman of the Digital Channels Group at the Saudi Electricity Company, confirmed that the technical reports of the Alkahraba Friend program showed that volunteers have reported electrical safety observations in all regions, cities and villages of the Kingdom.
He noted that there is a clear rise in awareness within all social classes about the importance of the initiative and participation with the company’s specialists in developing electric services.
The agreement signed by SEC and the Association of Voluntary Work also aims to approve the company’s national and international volunteers within the United Nations Volunteers program.
It also provides training to a number of the company’s employees on the International Voluntary Work Program, following the accreditation and training of qualified trainers to present licensed programs.


Jaguar achieves strong growth in Saudi market

Updated 23 January 2019
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Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.