Nissan puts Saudi women behind the wheel with surprise instructors

Instead of professional instructors, the women were met by their respective husbands, fathers and brothers, who were their teachers for the day.
Updated 05 February 2018
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Nissan puts Saudi women behind the wheel with surprise instructors

Celebrating Saudi Arabia’s historic decision to grant women driver’s licenses, Nissan recently offered a group of young women the chance to get behind the wheel for the first time — with a surprise group of driving instructors.
The company has released an inspirational video about the initiative, part of its #SheDrives campaign, which encourages women to embrace the exciting prospect of becoming fully licensed drivers in 2018.
The women in the video say that while they are delighted by the prospect, they face reluctance from some of their family members.
To help them overcome this, Nissan invited aspiring female motorists to hone their driving skills and build confidence on a closed driving course, with a plot twist: Instead of professional instructors, the women were met by their respective husbands, fathers and brothers, who were their teachers for the day.
“2018 is earmarked to be a pivotal moment in history for women in the Kingdom,” said Bader Al-Houssami, chief operating officer at Nissan Saudi Arabia. “We wanted to launch a campaign that’s just as emotional as it’s innovative, which ultimately is at the heart of what we at Nissan strive to achieve. The #SheDrives campaign aims to motivate women all over Saudi Arabia with a clear message: When the time comes, the decision to drive will be entirely yours.”
A direct link to the video can be found here: https://my.nissan/She-drives. Nissan Saudi Arabia invited viewers to share their reactions to the video and their messages of support by using the hashtag #SheDrives.


Dhaka-bound passengers from Jeddah reach home

Updated 24 May 2018
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Dhaka-bound passengers from Jeddah reach home

  • All 141 passengers and 10 crew members onboard were evacuated safely, and were cared for by the airline’s ground operations team and airport personnel.
Saudi Arabian Airlines (Saudia), the national flag carrier of the Kingdom, greeted passengers returning to Dhaka following a brief stay in Jeddah due to an irregular occurrence on one of its aircraft.
Flight SV3818 operating from Madinah to Dhaka on Monday diverted to Jeddah for an emergency landing due to nose gear malfunction, which became apparent mid-flight. The aircraft was an Airbus A330-200, wet-leased to Saudia.
All 141 passengers and 10 crew members onboard were evacuated safely, and were cared for by the airline’s ground operations team and airport personnel.
Upon concluding all safety and health checks, the passengers were cleared to fly the next day. The Saudia ground operations team conducted all formalities and clearances in order for the guests to fly to Dhaka at 7:30 p.m. Jeddah local time on Tuesday.
Greeting the guests at King Abdulaziz International Airport in Jeddah prior to departure was Director General of Saudi Arabian Airlines, Saleh bin Nasser Al-Jasser, along with representatives from the airline, civil aviation authority and crew.
“Saudia thanks the onboard crew, General Authority of Civil Aviation, and King Abdul Aziz International Airport control for providing their cohesive, full support and cooperation during the event,” the airline said in a statement.
The flight arrived in Dhaka at 4:48 a.m. Dhaka time on Wednesday where they were met by the Saudia country manager and the station staff.
Currently in its 73rd year of operations, Saudia is a member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO).
The airline currently flies to 90 destinations across four continents with a fleet of 147 narrow and widebody aircraft.
At the 2017 Skytrax Awards held at the Paris Air Show, Saudia was awarded the “World’s Most Improved Airline” of the year.