Audi shines at the 1st Saudi Luminarium Festival

Updated 05 February 2018
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Audi shines at the 1st Saudi Luminarium Festival

Samaco, the exclusive dealer for Audi brand in Saudi Arabia, participated as the diamond sponsor in the 1st Saudi Luminarium Festival, in Jeddah.
As headline sponsor for the inaugural light and color festival, Samaco showcased some of their 2018 models. The sporty Audi R8 was on display in the VIP arena, and guests were given the chance to express their impressions of the Audi A6 and Audi A3 through art with an innovative mix of lights and colors.
Karem Tas, manager of the Audi brand in Saudi Arabia, said: “We wanted this to be a memorable occasion for our Audi brand enthusiasts in Saudi Arabia. As a manufacturer of premium cars, we believe that our highest priority is to offer unique experiences for our clients as well as the opportunity to creatively appreciate the essence of Audi in every detail.”
“As a strategic partner for the Audi brand in the region, Samaco is committed to providing premium experiences for our customers. Through our integrated centers in Jeddah, Riyadh and Alkhobar, we are capable of delivering a first-class service throughout the Kingdom. The Saudi Luminarium Festival represents a great opportunity for us to entertain our customers in Saudi Arabia and demonstrate the best of the Audi brand,” Tas added.
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in 12 countries.
The current Middle East model range comprises the Audi A3 & S3 Sedan and RS 3 Sedan/Sportback, A4 and S4, the A5/S5 Coupe, Cabriolet and RS 5 Coupe and Cabriolet, the A6, S6, RS 6 performance, A7, S7, RS 7 & RS 7 performance, A8, A8 L, S8 & S8 plus, the Audi Q2, Q3, RS Q3 performance, Q5 & SQ5, Q7 and the Audi TT Coupe/Roadster, TTS Coupe, TT RS Coupe, the Audi R8 Coupe, R8 Coupe V10 plus as well as the R8 V10 Spyder.


Ascott debuts in Africa with Kwarleyz Residence

Updated 15 October 2018
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Ascott debuts in Africa with Kwarleyz Residence

The Ascott Limited has cemented its footprint on the African continent with the opening of its first property in Accra, the capital of Ghana. Kwarleyz Residence, which is managed by Ascott, will be the first upscale international -class serviced residence to enter the flourishing Ghanaian market.
Thomas Wee, Ascott’s deputy managing director for the Middle East, Africa, Turkey and India, said: “Ascott has been managing world-class serviced residences globally for over 30 years. The opening of our first property in Africa, Kwarleyz Residence, enables our worldwide network of corporate clients and the growing international travelers to experience Ascott’s award-winning hospitality on another continent.
“Africa is the world’s second fastest-growing economy after Asia and we see great potential in the region’s hospitality market. Africa’s huge economic growth is fueled by massive infrastructure development, favorable investment policies, and a young population.
With our strong expertise in hospitality management, Ascott aims to set the benchmark in the region by offering business and leisure travelers world-class extended stay accommodation and superior customer service.”
Wee added: “In addition to Kwarleyz Residence, we have secured a contract to manage Ascott 1 Oxford Street which will open in the heart of Accra in 2019.”
Located in the upscale airport residential district, Kwarleyz Residence is surrounded by embassies and the headquarters of gold mining companies. About a five-minute drive from the Kotoka International Airport, the property is within easy access to the Marina Mall at Airport City and Tema Industrial City, via the motorway.
Vincent Miccolis, Ascott’s regional general manager for the Middle East, Africa and Turkey, said: “We are proud to partner with Wonda World Estates to bring the first-of-its-kind hospitality offering to the Ghanaian capital and introduce sophisticated living in Accra with the opening of Kwarleyz Residence.”
Nana Kwame Bediako, president for the Kwarleyz Group of companies, which includes Wonda World Estates, said: “We see this collaborative project with our colleagues at Ascott as another example of Wonda World Estates, Kwarleyz Group, Cola Group and Kensington Residential Partners showcasing, either individually or as a collective, a commitment to the improvement of emerging markets across the African landscape.”
The 40-unit serviced residence provides a variety of studio and one- to three-bedroom apartments.
The property includes facilities such as a restaurant, coffee lounge, sky bar, rooftop garden and basement parking. Guests can relax and rejuvenate in the gymnasium, outdoor pool or spa.
The International Monetary Fund forecasts that Africa’s economy will be the second fastest growing in the world with an annual growth rate of 4.3 percent from 2016 to 2020. Ghana is ranked Africa’s fifth most attractive investment destination. Its foreign direct investment increased by nine percent to a record $3.5 billion in 2016.