General Sport Authority gives STC exclusive rights to broadcast Saudi football

The General Sport Authority, the Saudi Arabian Football Federation and Saudi Telecom Group signed a MoU for the company to obtain the exclusive rights to broadcast Saudi football matches.
Updated 06 February 2018
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General Sport Authority gives STC exclusive rights to broadcast Saudi football

RIYADH: The General Sport Authority (GSA), the Saudi Arabian Football Federation (SAFF) and Saudi Telecom Group (STC) have signed a Memorandum of Understanding (MoU) for STC to obtain the exclusive rights to broadcast Saudi domestic competitions and the Saudi Arabian national team’s matches, as well as marketing sponsorship for the professional association league, the Saudi Federation, the referees committee and the General Sports Authority contests.
The MoU was signed by the Chairman of the Board of Directors of the General Sports Authority Mr.Turki bin Abdulmohsen Al-Sheikh, STC Executive Chairman Dr. Khaled Al-Bayari and SAFF Chairman Dr. Adel Ezzat at a launching ceremony on Monday evening in Riyadh.
It was agreed that the duration of the MoU would last for 10 years at a cost of SR6.6 billion. The initial agreement includes the exclusive broadcast rights for the local competitions, the Saudi Professional League, the King’s Cup, the Crown Prince’s Cup, professional league matches and all the Saudi national team matches, of which SAFF retains the broadcasting and sponsorship rights.
Regarding the marketing rights in the agreement, they include sponsoring the Saudi Professional League, SAFF, and the referees committee in the league and cup competitions, in addition to technical sponsorship of championships and sponsoring GSA events.
This comes as part of the developmental steps that have been implemented by the GSA under the guidance, follow-up and support of Al-Sheikh in various aspects of the sport sector in the Kingdom, in order to ensure the development of football in the country.
The agreement is also part of GSA’s keenness to ensure that all its steps and development initiatives are consistent with the objectives of the Kingdom’s Vision 2030.


Formula E brings racing-themed roadshow to Jeddah

Updated 17 November 2018
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Formula E brings racing-themed roadshow to Jeddah

  • The Road to Ad Diriyah will give Jeddah a taste of the historical three-day festival of racing, live music, culture and entertainment that is set to take place in Ad Diriyah
  • More than 6,000 motorsport fans stormed to Khobar last week for the road show

DUBAI: After a successful run in Khobar last week, Road to Ad Diriyah, a racing-themed entertainment event, is set to visit Jeddah as the country gears up for all-electric street car-racing activities in December.
More than 6,000 motorsport fans stormed to Khobar last week for the road show, which featured racing-themed activities heralding the upcoming 2018 Saudia Ad Diriyah E-Prix on Dec. 13 to 15, a first-of-its-kind sporting event in the Middle East.
The Jeddah edition opens on Nov. 22, with most of the activities from the previous one, as well as an e-sports competition whose winner will take home SAR 1,000,000.


The ABB FIA Formula E Road to Ad Diriyah e-sports championship allows fans to command a SAR 250,000 professional racing simulator. The 16 best participants will then be invited to Ad Diriyah in December for the grand finals.
The Road to Ad Diriyah will give Jeddah a taste of what the historical three-day festival of racing, live music, culture and entertainment that is set to take place in Ad Diriyah will be like.
Bavaria Zaman, who visited the Khobar show with husband Rashid Khan and kids Nawal, Daiin and Nashin, said: “I think it’s fantastic. The kids are running around and having fun.”
The upcoming E-Prix is the first in a 10-year partnership between ABB FIA Formula E and the General Sports Authority of Saudi Arabia (GSA) and the Saudi Arabian Motor Federation (SAMF).