General Sport Authority gives STC exclusive rights to broadcast Saudi football

The General Sport Authority, the Saudi Arabian Football Federation and Saudi Telecom Group signed a MoU for the company to obtain the exclusive rights to broadcast Saudi football matches.
Updated 06 February 2018
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General Sport Authority gives STC exclusive rights to broadcast Saudi football

RIYADH: The General Sport Authority (GSA), the Saudi Arabian Football Federation (SAFF) and Saudi Telecom Group (STC) have signed a Memorandum of Understanding (MoU) for STC to obtain the exclusive rights to broadcast Saudi domestic competitions and the Saudi Arabian national team’s matches, as well as marketing sponsorship for the professional association league, the Saudi Federation, the referees committee and the General Sports Authority contests.
The MoU was signed by the Chairman of the Board of Directors of the General Sports Authority Mr.Turki bin Abdulmohsen Al-Sheikh, STC Executive Chairman Dr. Khaled Al-Bayari and SAFF Chairman Dr. Adel Ezzat at a launching ceremony on Monday evening in Riyadh.
It was agreed that the duration of the MoU would last for 10 years at a cost of SR6.6 billion. The initial agreement includes the exclusive broadcast rights for the local competitions, the Saudi Professional League, the King’s Cup, the Crown Prince’s Cup, professional league matches and all the Saudi national team matches, of which SAFF retains the broadcasting and sponsorship rights.
Regarding the marketing rights in the agreement, they include sponsoring the Saudi Professional League, SAFF, and the referees committee in the league and cup competitions, in addition to technical sponsorship of championships and sponsoring GSA events.
This comes as part of the developmental steps that have been implemented by the GSA under the guidance, follow-up and support of Al-Sheikh in various aspects of the sport sector in the Kingdom, in order to ensure the development of football in the country.
The agreement is also part of GSA’s keenness to ensure that all its steps and development initiatives are consistent with the objectives of the Kingdom’s Vision 2030.


We have a story to share with the Saudi people, says new US official in Riyadh

Cultural and educational exchange programs between Saudi Arabia and the United States help build stronger ties. (AN photo)
Updated 19 September 2018
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We have a story to share with the Saudi people, says new US official in Riyadh

  • We have a story to tell and a story to share in Saudi Arabia with the Saudi people. We are pleased that so many Saudis want to study in the United States: US Public Affairs Counselor in KSA

RIYADH: Cultural and educational exchange programs between Saudi Arabia and the United States “help build stronger ties between the two countries and bring them closer together,” according to Brian Shott, the new US Public Affairs Counselor in Saudi Arabia.

Speaking at a reception to welcome him at the US embassy in Riyadh on September 18, he said: “One of the main things we do is we try to share aspects of the United States and of American culture, but we also learn from Saudis and Saudi culture.” 

In her opening speech, the embassy’s Deputy Chief of Mission Martina Strong also highlighted the enduring relationship between the two countries, saying: “Tonight is a celebration, a celebration of a friendship that has extended over many, many decades.”

Shott, who previously served in Morocco, Cairo and Baghdad, will be in Saudi Arabia for the next two years, during which he will promote educational and cultural exchanges.

“There are some real opportunities here and we have been fortunate enough to be able take advantage of partnerships with Saudi organizations and Saudi agencies, whether it is the General Authority for Culture or the Ministry of Education,” he said.

“We have a story to tell and a story to share in Saudi Arabia with the Saudi people. We are pleased that so many Saudis want to study in the United States.”

Meanwhile, the reception also served as a farewell to Robin Yeager, the cultural attache in Riyadh. She said that it had been a “very dynamic time to be in Saudi Arabia. It has been a pleasure and an honor to be here at a time when I get to know first-hand the future that Saudis are trying to build.”

The night that women were were given the right to drive, she said she went out and saw the “thrill on their faces.” To assist with empowerment and other progressive policies, embassy staff work on social issues and provide leadership training for women’s groups, she said.

“It is beautiful because they take something that an American expert talks to them about and they turn it into the Saudi way to approach it,” she added. “It’s not that we are changing things; it’s that we are giving them tools, so they can build what they want to build.”