Premium products for MEA take center stage at LG Innofest 2018

LG MEA President Kevin Cha speaks at the InnoFest 2018.
Updated 07 February 2018
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Premium products for MEA take center stage at LG Innofest 2018

LG Electronics (LG) — a global leader and technology innovator, unveiled a lineup of premium products for the Middle East and Africa (MEA) region at the company’s annual two-day innovation event — InnoFest 2018.
Held in Cape Town, South Africa, and attracting over 300 retailers, partners and customers from across the Middle East and Africa (MEA), Innofest 2018 represents an ideal platform to showcase latest products and ground-breaking technologies.
Speaking at Innofest 2018, Kevin Cha, president, LG Electronics Middle East and Africa, said: “Today businesses are evolving at a rapid pace more than ever before and it is during these testing times, that we adapt and keep up with the changes to be able to prosper and achieve sustainability. Building on our premium products strategy for the region, we remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA.”
The key highlights included the latest OLED TV with the 65-inch LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES); the TwinWashTM washing machine with the capability to wash two loads simultaneously; the InstaView Refrigerator, which has won exceptional reviews for its high-end design and aesthetic; LG’s most talked about LG Signature lineup with the LG Signature OLED TV, LG Signature Refrigerator, the LG Signature TwinWash washing machine and the LG Signature Air Purifier.
The latest air conditioning solutions with the cutting edge Inverter Technology also formed a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently.
Another key highlight at Innofest 2018 focused on the company’s ground-breaking lineup of intelligent robots and innovations in artificial intelligence and developments in the IoT ecosystem.
“LG is a world leader in electronics and appliances and is now proud to usher in technological change that has gone beyond improving lives to offering seamless everyday experiences for consumers. We are driven and motivated by a philosophy that is innovation-led, sustainable and ultimately creates premium products,” said Derek Sim, marketing director, LG Electronics Middle East and Africa.


Malabar Group to distribute iftar meals

Updated 27 May 2018
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Malabar Group to distribute iftar meals

Malabar Gold and Diamonds has planned a month-long corporate social responsibility (CSR) campaign in association with like-minded organizations to benefit the needy in Ramadan. Over 70,000 iftar meals will be distributed during this period.
Since its inception in 1993, Malabar Group has been actively involved in CSR activities with the aim of creating a difference to the community in and around its area of operations. The group sets aside five percent of its net profit for the benefit of the needy in the respective markets it operates in. It undertakes social welfare activities all year long, focusing on five priority areas — medical, education, environment, housing and women empowerment.
Malabar Gold and Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate.