Premium products for MEA take center stage at LG Innofest 2018

LG MEA President Kevin Cha speaks at the InnoFest 2018.
Updated 07 February 2018
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Premium products for MEA take center stage at LG Innofest 2018

LG Electronics (LG) — a global leader and technology innovator, unveiled a lineup of premium products for the Middle East and Africa (MEA) region at the company’s annual two-day innovation event — InnoFest 2018.
Held in Cape Town, South Africa, and attracting over 300 retailers, partners and customers from across the Middle East and Africa (MEA), Innofest 2018 represents an ideal platform to showcase latest products and ground-breaking technologies.
Speaking at Innofest 2018, Kevin Cha, president, LG Electronics Middle East and Africa, said: “Today businesses are evolving at a rapid pace more than ever before and it is during these testing times, that we adapt and keep up with the changes to be able to prosper and achieve sustainability. Building on our premium products strategy for the region, we remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA.”
The key highlights included the latest OLED TV with the 65-inch LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES); the TwinWashTM washing machine with the capability to wash two loads simultaneously; the InstaView Refrigerator, which has won exceptional reviews for its high-end design and aesthetic; LG’s most talked about LG Signature lineup with the LG Signature OLED TV, LG Signature Refrigerator, the LG Signature TwinWash washing machine and the LG Signature Air Purifier.
The latest air conditioning solutions with the cutting edge Inverter Technology also formed a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently.
Another key highlight at Innofest 2018 focused on the company’s ground-breaking lineup of intelligent robots and innovations in artificial intelligence and developments in the IoT ecosystem.
“LG is a world leader in electronics and appliances and is now proud to usher in technological change that has gone beyond improving lives to offering seamless everyday experiences for consumers. We are driven and motivated by a philosophy that is innovation-led, sustainable and ultimately creates premium products,” said Derek Sim, marketing director, LG Electronics Middle East and Africa.


MYNM welcomes new BMW X5 in Saudi Arabia

MYNM welcomed the new vehicle in the BMW Automall showroom in Jeddah on Nov. 11.
Updated 20 November 2018
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MYNM welcomes new BMW X5 in Saudi Arabia

MYNM, the official importer of BMW Group in Saudi Arabia, has announced the arrival of the new BMW X5. MYNM welcomed the new vehicle in the BMW Automall showroom in Jeddah on Nov. 11.

Compared to its predecessor, the BMW X5 has grown in all dimensions while still retaining its charismatic character and proportions. Its design language has become more athletic, with more clearly defined surfaces and even more precise lines; the signature sculpted bonnet has a muscular appearance, and the front overhang is even shorter than the previous model. 

The new X5 boasts a dynamic front design with its large BMW kidney grille. The standard LED headlights are very slim and wrap around into the front wings giving it its unique character. 

The new BMW X5 will be launched with two power-boosted engines with a three-liter six-cylinder petrol engine with 340 hp and a max. torque of 450 Nm. 

The BMW X5 will be available for sale across MYNM showrooms this December. Customers can view the model in person and schedule a test drive to experience it.