Premium products for MEA take center stage at LG Innofest 2018

LG MEA President Kevin Cha speaks at the InnoFest 2018.
Updated 07 February 2018
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Premium products for MEA take center stage at LG Innofest 2018

LG Electronics (LG) — a global leader and technology innovator, unveiled a lineup of premium products for the Middle East and Africa (MEA) region at the company’s annual two-day innovation event — InnoFest 2018.
Held in Cape Town, South Africa, and attracting over 300 retailers, partners and customers from across the Middle East and Africa (MEA), Innofest 2018 represents an ideal platform to showcase latest products and ground-breaking technologies.
Speaking at Innofest 2018, Kevin Cha, president, LG Electronics Middle East and Africa, said: “Today businesses are evolving at a rapid pace more than ever before and it is during these testing times, that we adapt and keep up with the changes to be able to prosper and achieve sustainability. Building on our premium products strategy for the region, we remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA.”
The key highlights included the latest OLED TV with the 65-inch LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES); the TwinWashTM washing machine with the capability to wash two loads simultaneously; the InstaView Refrigerator, which has won exceptional reviews for its high-end design and aesthetic; LG’s most talked about LG Signature lineup with the LG Signature OLED TV, LG Signature Refrigerator, the LG Signature TwinWash washing machine and the LG Signature Air Purifier.
The latest air conditioning solutions with the cutting edge Inverter Technology also formed a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently.
Another key highlight at Innofest 2018 focused on the company’s ground-breaking lineup of intelligent robots and innovations in artificial intelligence and developments in the IoT ecosystem.
“LG is a world leader in electronics and appliances and is now proud to usher in technological change that has gone beyond improving lives to offering seamless everyday experiences for consumers. We are driven and motivated by a philosophy that is innovation-led, sustainable and ultimately creates premium products,” said Derek Sim, marketing director, LG Electronics Middle East and Africa.


Matthew Fitzpatrick wins Omega tournament

Updated 21 October 2018
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Matthew Fitzpatrick wins Omega tournament

The 2018 Omega European Masters ended in Crans-Montana with victory for Matthew Fitzpatrick of England. This is the 18th year that Omega has title-sponsored the competition. The watch brand said it was thrilled to watch as Fitzpatrick played through the tournament’s final day to take home the winner’s check, trophy, red championship jacket and an Omega Seamaster Aqua Terra 150m Master Chronometer. 

The 41mm watch features a symmetrical 18K Sedna gold case and a sun-brushed brown dial with a distinctive horizontal “teak” pattern. There is also a date window at 6 o’clock and 18K Sedna gold hands and indexes filled with white Super-LumiNova. Presented on a brown leather strap, the timepiece is powered by the Omega Master Chronometer caliber 8901, certified at the industry’s highest standard for precision and performance by the Swiss Federal Institute of Metrology (METAS). 

Raynald Aeschlimann, president and CEO of Omega, said: “We’d like to congratulate Matthew Fitzpatrick on his superb victory this week. It’s not easy to hold your nerve over four days, so his win is a true sign of the precision and patience that Omega admires. Thanks also to all the players who have made this another very memorable year.” 

The final round of the tournament on Sunday also began with a special announcement from Omega, revealing that the 2019 Omega Masters will feature the brand’s three male golfing ambassadors, Rory McIlroy, Sergio Garcia and Tommy Fleetwood. 

Originally known as “The Swiss Open,” the Omega European Masters is renowned for its heritage, famed winners and majestic mountain scenery that delights players and spectators every year. 

Although it was first played in 1923, this competition has been title sponsored by Omega since 2001.