Premium products for MEA take center stage at LG Innofest 2018

LG MEA President Kevin Cha speaks at the InnoFest 2018.
Updated 07 February 2018
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Premium products for MEA take center stage at LG Innofest 2018

LG Electronics (LG) — a global leader and technology innovator, unveiled a lineup of premium products for the Middle East and Africa (MEA) region at the company’s annual two-day innovation event — InnoFest 2018.
Held in Cape Town, South Africa, and attracting over 300 retailers, partners and customers from across the Middle East and Africa (MEA), Innofest 2018 represents an ideal platform to showcase latest products and ground-breaking technologies.
Speaking at Innofest 2018, Kevin Cha, president, LG Electronics Middle East and Africa, said: “Today businesses are evolving at a rapid pace more than ever before and it is during these testing times, that we adapt and keep up with the changes to be able to prosper and achieve sustainability. Building on our premium products strategy for the region, we remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA.”
The key highlights included the latest OLED TV with the 65-inch LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES); the TwinWashTM washing machine with the capability to wash two loads simultaneously; the InstaView Refrigerator, which has won exceptional reviews for its high-end design and aesthetic; LG’s most talked about LG Signature lineup with the LG Signature OLED TV, LG Signature Refrigerator, the LG Signature TwinWash washing machine and the LG Signature Air Purifier.
The latest air conditioning solutions with the cutting edge Inverter Technology also formed a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently.
Another key highlight at Innofest 2018 focused on the company’s ground-breaking lineup of intelligent robots and innovations in artificial intelligence and developments in the IoT ecosystem.
“LG is a world leader in electronics and appliances and is now proud to usher in technological change that has gone beyond improving lives to offering seamless everyday experiences for consumers. We are driven and motivated by a philosophy that is innovation-led, sustainable and ultimately creates premium products,” said Derek Sim, marketing director, LG Electronics Middle East and Africa.


Spain’s Provacuno aims to beef up Saudi market

Provacuno International Director Jose Ramon Godoy, second from left, with Saudi industry executives.
Updated 17 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environment-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry. 

Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually. 

For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.

Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. 

Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environment-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. At the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.