Premium products for MEA take center stage at LG Innofest 2018

LG MEA President Kevin Cha speaks at the InnoFest 2018.
Updated 07 February 2018
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Premium products for MEA take center stage at LG Innofest 2018

LG Electronics (LG) — a global leader and technology innovator, unveiled a lineup of premium products for the Middle East and Africa (MEA) region at the company’s annual two-day innovation event — InnoFest 2018.
Held in Cape Town, South Africa, and attracting over 300 retailers, partners and customers from across the Middle East and Africa (MEA), Innofest 2018 represents an ideal platform to showcase latest products and ground-breaking technologies.
Speaking at Innofest 2018, Kevin Cha, president, LG Electronics Middle East and Africa, said: “Today businesses are evolving at a rapid pace more than ever before and it is during these testing times, that we adapt and keep up with the changes to be able to prosper and achieve sustainability. Building on our premium products strategy for the region, we remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA.”
The key highlights included the latest OLED TV with the 65-inch LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES); the TwinWashTM washing machine with the capability to wash two loads simultaneously; the InstaView Refrigerator, which has won exceptional reviews for its high-end design and aesthetic; LG’s most talked about LG Signature lineup with the LG Signature OLED TV, LG Signature Refrigerator, the LG Signature TwinWash washing machine and the LG Signature Air Purifier.
The latest air conditioning solutions with the cutting edge Inverter Technology also formed a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently.
Another key highlight at Innofest 2018 focused on the company’s ground-breaking lineup of intelligent robots and innovations in artificial intelligence and developments in the IoT ecosystem.
“LG is a world leader in electronics and appliances and is now proud to usher in technological change that has gone beyond improving lives to offering seamless everyday experiences for consumers. We are driven and motivated by a philosophy that is innovation-led, sustainable and ultimately creates premium products,” said Derek Sim, marketing director, LG Electronics Middle East and Africa.


Athlete’s Co. offers trendy athletic footwear, apparel

Updated 24 May 2018
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Athlete’s Co. offers trendy athletic footwear, apparel

Athlete’s Co., a multi-brand sports lifestyle concept, is offering casual and fashion footwear brands from around the world.
“A range of products offered by Athlete Co. include the world’s most renowned brands, as we believe in making our customers the athletes of their passion, and put more style into their game,” said a press statement issued by Athlete Co.
“If you want to run around the city, hang out at the mall or stand out in the coolest clubs, we offer the widest selection of stylish, athletic-inspired footwear at our stores all over the Kingdom,” said the statement.
“This includes the very latest color ranges of only the best sports shoes alongside exclusive limited edition styles and emerging niche brands. We also have a line of hip yet individualistic apparel to let you add that final touch to your look,” it added.
The Athlete’s Co. portfolio of brands includes New Balance, Crocs, Skechers, Toms, Ralph Lauren Polo, Adidas, Ascis, and Lacoste.
Athlete’s Co. updates its brand offering every season based on global casual fashion trends. It is a home-grown brand operating under the umbrella of the apparel group that is dealing in lifestyle and Athleisure footwear and accessories with a market share of around 11 percent within the group footwear category.
Athlete’s Co. achieved best store design of the year in Retail Me awards (2015), which indicates growing clientele of Athlete’s products in the Middle East including Saudi Arabia.
Apparel group has carved its presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia, but opened gateways to markets in India, South Africa, and Poland. The group has opened several stores across the Kingdom.
It employs 12,000 multicultural staff covering four continents.